Brollo in Iran with Octagona

The operation conducted by Octagona on the Iranian market, against Brollo Siet Srl, highlighted by the press

Iran today represents the last great frontier of international business. For some years now, the country has reappeared on the international scene and there are many companies that see the enormous unexplored potential. In fact, the country boasts one of the youngest and most educated population rates in the area: out of 78 million inhabitants, two thirds are under 35 years old. Economic growth recorded +4.3% in 2014, +0.4% in 2015 and +4.5% in 2016, while +5.2% is expected by the end of the year and +4.5% in both 2018 and 2019 .

And among the companies that are benefiting the most from this economic and demographic development we find the Italian ones. Indeed, Made In Italy is an increasingly popular brand, with the middle class increasingly demanding Italian consumer products, while at the same time companies are looking for the quality and reliability of Italian machinery, services and infrastructure. And precisely among these companies, the last to land on Iranian soil was Brollo Siet from Treviso.

Brollo Siet srl is an Italian company that manufactures and markets electrical and electronic transformers for neon, accessories for neon and signs, LED displays and other types of products in the electrical-lighting engineering sector. The company, already strongly active on foreign markets and with a production site in India, wanted to activate a Business Development project in the Iranian market and for this reason it relied on Octagona's experience to prepare its entry into Iran.

In particular, the company intended to start an in-depth market research on the transformer segment, in order to understand the business opportunities; activate a search and contact action for local counterparts (importers, distributors, producers, end customers) interested in starting a partnership aimed at marketing products in Iran; implement a process of settlement in the market, aimed initially at a process of supplying transformers (or part of them) and possibly at the creation of a local production facility.

«Iran is a market with extremely high potential – declared Alessandro Fichera, CEO of Octagona – and there are great business opportunities for Italian companies. Precisely for these reasons, and with the aim of helping companies interested in the market, we decided to activate our presence in Iran, with the support of a local team: Iran is a still virgin market to be discovered and having collaborators on site represents an invaluable added value for those who want to approach the country. Brollo, who is an SME with clear ideas and a high quality product, characteristics that make it particularly suitable for launching successful projects on emerging markets such as Iran, therefore seized the opportunity on the fly; having supported her has not only been a source of great satisfaction for our company, but also represents the first important step in the Iranian market, within which we intend to consolidate our presence».

Roberto Cimmino, Managing Director of Brollo Siet srl, commented as follows:

“The scouting and selection of potential companies interested in collaborating with Brollo Siet Srl had a more than positive outcome: the potential customers selected proved to be seriously interested and completely inherent in the activities and dimensions of our company.

We have therefore achieved the set objectives and we are satisfied with what has been achieved in this first phase of internationalization in Iran: this was possible thanks to Octagona, who assisted us on site with excellent professionalism and competence".

We report below the entire press review of the physical and online newspapers that spoke about the initiative of Octagona and Brollo Siet in Iran:

14 June 2017 – EmmeWeb: To read the article click here

10 July 2017 – Gazette of Modena: To read the article click here

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