The Italian sector of the cosmetics has seen considerable interest in recent years, accompanied by significant growth in sales on international markets. Exports of the cosmetics sector have increased by 20.2% in the last year, a result that has made it emerge as one of the most dynamic in the entire Italian manufacturing industry. This expansion has brought the value of Italian cosmetic exports to levels never reached before, consolidating its importance in the national economy.
Particularly significant are the results obtained on the main foreign markets: exports to the United States recorded an increase of 31.8% compared to 2022, while in Europe, France (+12.6%) and Germany (+32.2%) continue to represent key trading partners. Other markets also show strong growth trends, with significant increases in Spain (+24.8%) and United Arab Emirates (+12,9%).
The cosmetics exports are in fact the flagship of the Italian cosmetics industry, now representing 46% of the overall turnover of the sector. This primacy is the result of continuous expansion, with Italy confirming its first place world exporter of cosmetics, contributing positively to the national trade balance with a surplus of over 4 billion euros. Compared to twenty years ago, exports have quadrupled in value, while their weight on turnover has increased from 23% to 46%. Forecasts for 2024 remain optimistic, with an estimated growth of 12%.
This extraordinary development is not only due to the high quality of Italian cosmetic products, but also to a regulatory framework that favors theinternationalization, as well as the growing demand for luxury cosmetics and innovative products in global markets. The Italian cosmetics industry, recognized for its excellence in innovation, sustainability and craftsmanship, has proven capable of adapting to global challenges, strengthening its position as a leader in an increasingly demanding market.
L'cosmetics export It therefore offers extraordinary opportunities for Italian companies, allowing them to access global markets and diversify their sources of income. Countries such as the United States, France and Germany, which we have already mentioned, represent markets of choice for thecosmetics export, each characterized by specific regulations and preferences that require careful strategic planning.
Even in the United Arab Emirates, the beauty sector is experiencing rapid expansion, becoming an increasingly attractive market for Italian companies. With a growing economy and a population increasingly attentive to personal care, the UAE's cosmetics market offers significant opportunities. Products such as high-end make-up, perfumes and skincare are particularly sought after, and Italian companies, thanks to their reputation for excellence, are ideally positioned to meet this growing demand. Again, it is essential to know and comply with local regulations, including the requirement to register products with the relevant authorities, to successfully access this thriving market.
To export cosmetics to various countries, it is therefore essential to be aware of the required certifications. For example, to sell in European Union countries, it is necessary to comply with the Regulation (EC) No 1223/2009 on cosmetic products, which establishes the safety and quality standards for products sold on the European market.
This regulation covers all aspects of the composition, labelling and packaging of cosmetics to ensure that they are safe for consumers. In addition, each product must be registered in the Cosmetic Products Notification Portal (CPNP) before being placed on the market, making their presence transparent in all EU member states. The regulation also requires that each substance used in cosmetics be assessed for its impact on human health, obliging companies to ensure compliance with the safety limits established by the competent authorities.
The Free Sale Certificate (CLV) is one of the most important documents for the export of cosmetics. This certificate certifies that the product complies with national regulations and can be marketed in the country of origin. The CLV is essential to enter markets such as Japan, the South Korea and other countries that require specific documentation for the import of cosmetic products. You can request the CLV through the website of Ministry of Health, where detailed information on the requirements and application procedures is available.
In addition to the CLV, some countries require additional documents, such as Declarations of conformity and the reports of laboratory tests to ensure that products are free from harmful substances and meet the required quality standards. These requirements can vary significantly from country to country, making it crucial for Italian companies to have a clear understanding of the specific regulations of the target market.
When considering exports to non-EU countries, it is important to keep in mind that the certifications required can vary greatly. For example, the EAC certification is required to export to countries such as Russia and the member countries of the Eurasian Economic Union. This certification ensures that the products meet the safety and quality standards required by these markets. Companies must therefore demonstrate that their products have been tested and comply with the required standards.
Exporting cosmetics to the United States, on the other hand, requires careful compliance with the regulations of the FDA (Food and Drug Administration), the agency that regulates the safety of imported cosmetic products. Although pre-approval from the FDA is not required, products must comply with the Federal Food, Drug, and Cosmetic Act (FD&C Act), with labels that provide clear information on the ingredients and use of the product.
Italian companies looking to enter the US market must pay special attention to ingredient compliance, as some substances common in other regions are prohibited in the US. In addition, it is essential that manufacturing facilities comply with Good Manufacturing Practices (GMP), recognized quality standards that facilitate market access and ensure consumer safety.
Although not mandatory, another essential certification for companies interested incosmetics export It is the certificate that demonstrates compliance with the Good Manufacturing Practices (GMP), which we have already talked about when referring to the United States.
This certificate shows that a company follows high production standards and ensures the quality and safety of its products. Having GMP is a competitive advantage, as it increases consumer and distributor confidence in the product. GMP is especially important when exporting cosmetics to markets such as Japan and other countries with high safety standards.
Italian companies must also consider the importance of having a quality management system (QMS) well defined. An effective QMS not only helps to maintain the required standards, but also allows for continuous monitoring and improvement of production processes. In a competitive market, the ability to ensure quality and safety is essential to gaining consumer trust.
If you want to grow your business in cosmetics export, octagon, specialist in the'internationalization of companies, can help you identify the best market opportunities and understand the necessary certifications. Our team of experts offers tailored advice to help you overcome regulatory challenges and optimize your marketing strategies. Contact us for more information on how we can help you expand your business internationally.
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