Digital Export: how to increase sales performance abroad with digital tools

In internationalization processes, one of the aspects that companies interested in expanding abroad should not underestimate is that relating to the implementation of an adequate strategy for the digitization of sales channels on the various markets. 

The health emergency that the whole world has found itself facing has highlighted how in-depth knowledge of digital tools is now fundamental, and how important it is for companies that aspire to remain competitive in their own and foreign markets, to have resources capable of making the most of them, in fact during the last few months:

– China reported a 6% increase in online sales in the first quarter of the year, with 25.5% of retail sales occurring online, 5 percentage points higher than the same period a year earlier
– In Italy in the midst of the emergency, in the week between 23 and 29 March, sales of consumer products increased by 162.1% compared to the previous year. The online component's share of the overall demand for consumer goods reached up to 20%

The use of digital tools increases sales performance if a strategy focused on improving is planned during the preliminary phase:

– The digital structure of the company
– The technical know-how of human resources
– The management and coordination of business processes with high characteristics of activity integration (CRM)
– Logistics planning to ensure a flow of continuity in the processes

One of the trend most important concerns the growth of the use of CRM systems that allow you to automate sales processes. Among the most important features:

– The creation of predictive and/or forecasting reports
– Analysis of customers by order of priority and relevance

Gartner predicts that by 2021, CRM technology will be the largest revenue spender for enterprise software. Consequently, it will be essential for the most forward-looking companies that want to enter new contexts to include this type of digital tools in their internationalization strategies.

Octagona can help your company implement the right digital strategy and evaluate the most suitable CRM for your business needs, with a view to increasing business performance and your profitability.

Our team of professionals is available for an initial free consultation and specializes in:

– Digital Export
– International Advisory
– Sales & Marketing (Direct & TEM)
– Foreign regulatory analysis and assistance

For further information and if you want to learn more about the opportunities offered, you can send an email to octagona@octagona.com or contact us at the following link:

Our references:

Joseph Reggiani | g.reggiani@octagona.com | +39.059.9770184

          Rita Malavasi | r.malavasi@octagona.com | +39.345.7122476 

Alessandro Fichera |a.fichera@octagona.com | +39.328.2123458