In this historical moment Italian companies that are strongly export-oriented have responded better to the blows of inflation, resulting from the increase in energy products and the difficulties resulting from the Russian-Ukrainian conflict.
The secret to their success? The all-Italian ability to produce anything unique and appreciated all over the world, with a flexible approach, oriented towards sartorial customization and with a systematic search for quality and excellence.
In this context, you know well that management skills and qualities play a fundamental role in determining the organisation, productivity and level of internationalization of companies.
However, acquiring these skills can be difficult, particularly for small and medium-sized businesses.
Too often, in the more than 800 projects we have successfully completed, we have heard from entrepreneurs that they feel alone in the development of foreign markets.
The real challenge for Italian companies that want to internationalize is in fact to understand that the product alone is not enough: it is also necessary to communicate the added value of this product, market it and promote it on the correct channels.
However, SMEs do not always have the necessary resources available to start an internationalization process, despite having demonstrated that they have a high quality product that works very well on the domestic market.
Therefore, there is a lack of an internal figure capable of designing an international commercial development plan, identifying the best markets and managing the entire export process.
In this regard, today we hear a growing insistence of Temporary Export Manager, i.e. a dedicated manager who works as an external consultant, supports and assists the company in a business expansion path, and is capable of managing export projects.
Beyond select markets, identify customers, subsequently managing the relationship and the follow-up phase, the TEM works in synergy with the company in order to exploit the technical skills, know-how and knowledge of the entrepreneur and his collaborators thus leaving all the material and information collected in the company assets during the activity.
In a world that is becoming increasingly digitalised, the TEM has recently been joined by the figure of Digital Export Manager who, in addition to the traditional skills useful for developing exports on offline channels, has specific skills for sell abroad through digital tools and taking advantage of the company's online presence.
The Digital Export Manager therefore represents the combination of exports and digital technology. In other words, taking advantage of the digital skills in its possession, the DEM uses databases, digital platforms and CRMs to search for potential customers and contacts in the reference foreign markets.
If you are looking for a Temporary Export Manager (TEM) or a Digital Export Manager (DEM), Octagona can help you in the international development of your business. In fact yesWe are present in the list of companies accredited as TEM and DTEM by Invitalia.
Thanks to the experience gained in 20 years of activity, we have completed over 800 internationalization projects, contributing to the growth and development of Italian exports throughout the world.
With direct offices in India, Vietnam, Brazil and the USA, and local partnerships in all the most important outlet markets for Italian companies such asLatin America, the ASEAN area and Australia, as well as the countries of the European Union. This capillarity has allowed us to get to know many international markets closely, to discover the secrets of specific commercial dynamics by collaborating with our multi-ethnic team of over 50 professionals, who works every day to make the actions we carry out with the companies that have believed in us profitable.
If you want to seize the opportunities that international markets can offer, then contact us and tell us about your internationalization project: we will study together the best solution for your needs.
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