In an increasingly digitalized world, a growing number of Italian companies see in the Digital Export an essential strategic lever for expanding your business beyond national borders.
This approach allows us to seize the opportunities offered by foreign markets, enhancing the strength of the Made in Italy and taking advantage of the positive trend that characterizes the sector. However, to obtain concrete and lasting results, it is essential to promptly adopt the most effective strategies.
Digital transformation, in fact, represents now more than ever a mandatory step to succeed in international markets. In addition to improving the efficiency of commercial operations, it also enhances online promotion and sales activities, ensuring greater visibility and long-term benefits for companies.
In this scenario, incentives such as the Digital Export Bonus Plus, promoted by the Ministry of Foreign Affairs and International Cooperation, offer valuable support to sustain this growth path.
But what are the winning strategies to adopt to establish yourself abroad? What guidelines should you follow to build a service of Digital Export really effective?
Exporting online means exploiting the enormous potential of digital sales channels to expand your customer base and reach new markets.
This path requires a well-defined strategic vision and constant support.
It is essential to address all phases of the process, from strategic analysis to operational planning, up to the practical management of a ecommerce. The strategies implemented should be monitored and evaluated regularly to ensure effective and sustainable results over time.
In addition, it would be appropriate to provide specific training to company personnel, so as to make the company autonomous and competent in every aspect. Optimization of time and resources should always be a priority, taking into account the specific needs of the customer. The entire process should be structured in a way that is fluid and effective, with the aim of ensuring maximum success.
The term “Digital Export” refers to all those channels and strategies that allow a company to expand digitally in foreign markets. It is not just about selling online, but also about developing plans that are aimed at strengthening the company's digital presence. Among the main activities are thecompetitor analysis, the search for new business partners and the identification of the most effective channels to conquer a share of the target market.
The Digital Export It is, therefore, a complex path that requires particular attention and a global and integrated vision from the beginning. Often, relying on a limited approach risks compromising the results. For this reason, it is necessary to adopt a holistic perspective, which allows you to avoid this risk. Before entering the operational phase, both online and offline, an in-depth analysis of the company and the reference market must be prepared.
Certainly, companies that adopt innovative digital strategies have the opportunity to access new markets and intercept previously unreachable customer segments, thus increasing their competitiveness at an international level. Digital Export therefore becomes a crucial element to compete in global markets, allowing companies to overcome geographical barriers and expand their presence in the best way.
In every internationalization process, and especially in Digital Export, it is essential to carefully choose the target markets. Before taking action, it is essential to plan each phase with a detailed analysis of the company and the target market.
This involves collecting, processing and evaluating all the necessary data, analyzing every possible scenario to identify the most effective direction to follow. A coherent path of Digital Export, should include:
Each phase of this process should therefore be oriented to ensure solid and structured planning, which prepares the company to compete effectively in foreign markets.
After an in-depth analysis of the company and the market, the next step is strategic planning, in which the intermediate steps to achieve the expected objectives must be defined. In this phase we trace the path to follow, establishing timing and operations.
Key elements of planning include:
Next, we enter the operational phase, which involves both the online and offline spheres. They are built all intermediate stages and the results are constantly monitored to ensure that the path is always in line with the objectives.
Operational activities include:
All these actions contribute to creating a path of Digital Export which best responds to the company's needs and adequately supports it during its internationalization process.
Today we talk more and more frequently about the Digital Export Manager (DEM), a key figure for companies that want to expand internationally. Similar to the Temporary Export Manager, the DEM is a specialized external consultant who supports the company in the growth path on foreign markets, managing export projects in all their phases.
Its role is not limited to market selection and customer identification, but also includes relationship management and follow-up activities. The DEM works closely with the company, integrating the technical skills and know-how of the entrepreneur and the team, so that all the information and material assets collected remain available to the company even after the project is concluded.
What distinguishes this figure is the combination of traditional skills to develop offline exports with digital ones, necessary for sell abroad through online channels. DEM therefore represents the convergence between export and digital technology, using databases, platforms and CRM tools to identify and manage potential customers in international markets, and increase sales.
Octagona can be the ideal partner to guide you successfully in Digital Export, offering comprehensive consultancy and tailor-made strategies, also through a dedicated Digital Export Manager.
Contact us to find out how we can help you expand your business internationally and achieve tangible results, optimizing time and resources.
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