Go International: 4 and 5 October 2022

On Tuesday 4 and Wednesday 5 October Octagona will participate in Go International, organized by Trade Events and Aice (Italian Foreign Trade Association), the reference exhibition event for export services to be held from 4 to 5 October 2022. The fair aims to bring together supply and demand of services for export and internationalization support. Octagona will also participate with the meeting entitled "Digital Export: find customers and sell more with international SEO".

Having a good corporate website isn't enough if we don't take care of its visibility, especially if we work abroad: having a good site in another language doesn't make much sense if it isn't visited. Since visits to the company page come mainly from searches using keywords on the internet, it is essential that a company wishing to expand abroad implements an international SEO strategy, i.e. a set of activities aimed at promoting the site to be found more easily by potential customers.

Above all, these activities (for example the publication of periodic articles, the creation of videos or specific contents, etc.) make it possible to keep the site constantly updated, so as to make it appear among the first results on the first page that search engines (like Google) present to internet surfers. Indeed, it often happens that potential customers click only on the results that appear at the beginning, and very rarely consider the results beyond the second page, condemning to a drastic drop in visits for companies that appear in secondary results. For this reason, if you want to get good rankings in search engines, you have to rely on keywords.

Event description:
The first part will highlight the reasons why a company absolutely must do international SEO and it will finally be possible to understand the potential and advantages of this incredible tool. The risks that companies are running by remaining stationary and ignoring this specific activity of Digital Export will also be assessed.
The second part will talk about improving the competitive positioning on foreign markets, thanks to an international SEO strategy and going to identify strategic choices and specific actions capable of bringing immediate results, new customers and higher sales.

Event schedule:
– Why your company should do international SEO. Potential and advantages for those who start immediately.
– The risks for companies that do not do international SEO or that will come too late
– How to improve the competitive positioning of your company thanks to targeted international SEO actions
– Find out how to build an international SEO strategy to sell more and find more customers abroad.

All participants will be offered, following the event, the possibility of receiving a FREE INTERNATIONAL SEO ANALYSIS and personalized on a country of interest to discover some fundamental guide indices.

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Digital Export: find customers and sell more with International SEO