The sales share of the apparel sector in India continues to increase.
Indeed, according to Indian retailers and shopkeepers, male consumers have once again begun to crowd shopping centres. After two years of crisis in which financial insecurity and fear of losing their jobs had kept most of the male population out of shopping malls, today there is an increase in consumption. According to reports from some important Indian chains operating in large-scale retail trade, spending by the men's category grew by 20% on an annual basis.
The sector in which the highest number of sales is recorded is that of the clothing sector in India: according to Mr. Vinay Bhatia, Senior Vice President of Shopper Stop (a major Indian retail chain) the percentage of purchases of men's clothing out of the total of group sales, rose from 30.9% in the last quarter of 2011 to 33% in the last quarter of last year, with growth in menswear sales reaching +22% compared to +12.5% recorded in the same period in question.
According to Sooraj Bhat, Brand Manager of Allen Solly (Indian clothing brand), in India there is a strong demand in relation to the latest trends of the moment, such as slim-fit shirts and trousers, and more generally towards casual fashion. In the last quarter of 2012, according to Bhat himself, the brand recorded an increase in sales of 25%, with a clear improvement compared to 15%-17% of the previous year.
Louis Philippe, the high-end menswear brand of Aditya Birla Group, reported about +40% in sales in the last quarter of 2012, almost double the 20%-25% in the same period of the previous year. According to what was reported by Jacob John, brand manager of Louis Philippe, the demand is shifting from basic formal clothing to more lively and lively items: ultimately, men want to look younger.
Manlius Urbanus
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