The famous novel by Michel Serres speaks of a revolution in knowledge and in its dislocation: the numbers of the SACE and ICE reports, reading them carefully, highlight a new reality that has already begun.
We are talking about how, despite the recovery of exports to pre-Covid levels and an increase in the value of Made in Italy by 11%, operators have fallen by 8%.
In this situation, it becomes essential to fully understand what it means to export and what are the risks that are run without a truly solid strategy.
Today, we can draw 5 important conclusions from the numbers and export trends:
– the companies that already had one have strengthened solid position;
– the companies they have started export multi-year projects;
– the companies they do disappear export occasionally;
– will expand the competitiveness gap between those who are already exporting and those who have yet to leave;
– businesses with a propensity to export that goes beyond the 50% are those that have strong and stable positions on international markets.
International markets represent a great opportunity for Italian companies and Made in Italy, still today, has an immense value and potential. However, before moving in the direction of internationalization or digital export, it will be very important to evaluate the trends that have already started.
So here are 3 strategies to take into absolute consideration in order to start or consolidate your strength in exports:
– Do not waste time. If your company isn't exporting yet, then pay attention: the gap between those who are already on the market and those who have yet to enter is already wide, don't hesitate. If, on the other hand, your company is already exporting, then work hard to quickly consolidate your position and therefore raise the barriers to entry for future competitors
– Build ongoing projects. To enter and consolidate on international markets it is necessary to build multi-year plans and make targeted investments. Anyone who starts without a medium-long term strategy risks being ousted very soon.
– Rely on truly expert consultants. In 20 years of activity, Octagona has successfully followed more than 750 internationalization projects, supporting companies in overcoming obstacles and difficulties, thanks to the experience of its team and the skills acquired.
Do you want to export or give new vigor to your already started international plans? Then contact us, and together we will study the best solution for your business.
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