BrolloSiet Srl | Octagona Srl

Client Company

Brollo Siet srl is an Italian company chmanufactures and markets electric and electronic neon transformers, neon accessories, and other related products.

The company, already strongly active on foreign markets and with a production site in India, intends to activate a Business Development project in Iranian market and achieve the following goals:

Start a market research in depth, on the transformer segment, in order to understand the business opportunities;
Trigger an action of searching for and contacting local counterparts (importers, distributors, producers, end customers) interested in starting a partnership aimed at marketing of products in Iran;
Implement a process of settlement in the market, aimed initially at a process of supplying transformers (or part of them) and eventually creation of a local production presidium.

Strategy and Action

Octagona, with the support of its local team present in Iran, coordinated, planned and supervised the entire internationalization project:

elaborating a completemarket map, aimed at understanding sector dynamics and trends, players operating in the market and technical aspects for accessing Iran;
identifying,selecting and contacting Iranian companies potential partners interested in Brollo's products;
initiating telephone contacts and managing relationships with selected counterparties, in order to identify the interest in the evaluation of possible collaboration;
planning and organizing the meetings with counterparts available to meet with Brollo in Iran;
curating the accompanying action of Brolloin Iran ed meeting the best selected counterparts;
producing fact sheets for each individual company encountered;
organizing a company visit at the Fair “Iran Oil and Gas Show 2017”.

Results Obtained

Thanks to Octagona support

the company understood the Iranian market, in relation to the transformer segment and business opportunities;
selection and identification of interested partners to business collaboration and fruitful meetings with such counterparts;
Gathering of a large amount of valuable information to define further business steps, useful for understanding and defining the next steps to be implemented.

Customer Feedback

Roberto Cimmino, Managing Director Brollo Siet commented as follows:

“Scouting and selection activities of potential companies interested in cooperating with Brollo Siet Srl. it had a more than good resultor: the potential customers selected have proved to be seriously interested and completely inherent in the activities and dimensions of our company.

We have therefore achieved the objectives set and we are satisfied with what has been achieved in this first phase of internationalization in Iran: this was possible thanks to Octagona, who assisted us on site with excellent professionalism and competence”.