Genesis Electronics Srl

Client Company

Genesi Elettronica is an Italian company involved in the design and production of electronic boards and LED illuminators for industrial applications. The company wants to make the most of its products in the German market and intends to activate an internationalization project. Objectives:

Understand how to do business in Germany;
Promoting the corporate brand through a targeted communication;
Get to know the market and potential partners closely through the participation in trade fairs field on site;
Marketing their own products in Germany.

Strategy and Action

Octagona managed the entire internationalization project to get the client to sell in Germany. Listed below are all the activities implemented for the success of the project:

In-depth assessment of the Indian market german market;
Client guidance in defining the best strategy;;
Adjustment of the corporate communication (website etcetera);
Search of potential commercial partners and final customers;
Managing of advertisement in trade magazines, local online platforms and social networks;
Action of accompanying in Germany (Automatica Fair in Monaco and Vision Fair in Stuttgard) fruitful meetings with such counterparts;
Activity of commercial follow-up.

Results Obtained

Thanks to Octagona support

The client was able to gain a close understanding of german market trends;
Development of commercial contacts with local counterparts (about 30 contacts including end customers and potential business partners).

Customer Feedback

Mauro Munari, Managing Director Genesi Elettronica:

"This experience faced together with Octagona has contributed greatly to the growth of our company: through its implementation, we were able to check firsthand the opportunities in the European marketplace, understanding how that market is largely within our reach, on par with the Italian market.

Thanks to Octagona's support, we were able to implement a successful project: we can only be satisfied with the outcome of the whole operation."