Sag Group in India and Türkiye thanks to Octagona

Sag Group lands in Turkey and India, and Octagona confirms its active role in providing internationalization consultancy to companies that decide to expand their presence on new emerging markets.

Sag Group, a group with its headquarters in Novellara (RE) and made up of Sag Tubi SpA, Sag Tubi Tredozio Srl and Sagom Tubi SpA, with a view to expanding its commercial activities, made use of the support of Octagona, landing on the Indian and Turkish markets.

The Emilia-based company, with over forty years of experience and a consolidated turnover of around 50 million Euros, operates in the automotive sector with processes for the shaping and machining of pipes and components for cars, tractors, agricultural machines and earthmoving machines, as a leading company in the sector. The need to support its customers on foreign markets, and in particular on new global markets characterized by significant economic growth, made this step necessary.

As regards the Indian market, Sag Group has deemed it appropriate to activate its presence through the establishment of an equal joint venture with Hy-Tech Engineers, an Indian manufacturer of fittings, very active on the local market. The headquarters of the new company, called Sag Hy-Tech Tubes Pvt. Ltd., will be Pune and the production plant will cover at least 1000 m2. The strategy of the Joint Venture envisages the machining of hydraulic components for the local market, initially in the agricultural and earthmoving sectors.

On the other hand, the strategy regarding the Turkish market is different: entry into the country's market involves the direct establishment of a company incorporated under local law in Istanbul: Sag Hidrolik Ticaret Sanayi Limited Þirketi. Sag Group is already present in Turkey and has several customers to its credit, including Turk Traktor. The production plant, near the main airport of the capital, in this case will be over 2000 m2.

The role played by Octagona was of fundamental importance. Italian companies today must necessarily deal with the new emerging countries in order not to be crushed by the new economic-commercial dynamics and to remain competitive in the face of the new needs and new demands of a market that pushes more and more towards the internationalization of companies. For Italian SMEs, the access and development path in the new global realities is always very complex and therefore external support becomes essential: the example of Octagona and Sag Group demonstrates how the integration between the two different teams and a correct and targeted approach analytical and practical aimed at achieving common objectives, are able to bring concrete results in line with the strategy and size of Italian companies.

Faced with a market driven by the new global players, in order not to lose pace, Italian companies have to reformulate their concept of made in Italy: set up companies under local law or find a local partner with whom to share a corporate path, and not just rely on on mere export, represents an important solution as well as a guarantee of results in the future.

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