Octagona Srl/Internationalization News/Selling abroad: discover the opportunities in Mexico
Selling abroad: discover the opportunities in Mexico

Selling abroad: discover the opportunities in Mexico

Mexico represents, together with Brazil, the main destination market for Italian companies that want sell abroad, with particular focus in Latin America. 

Currently, these two countries offer the most interesting demand prospects in the Latam area. 

Focusing on Mexico, the reasons for this trend derive from GDP growth and manufacturing activity, together with the control of inflation, as indicated byIMF in its report last October.

The strengthening of its international position is also due to the recent phenomenon of nearshoring, which is providing the nation with important development opportunities. 

Also noteworthy is the increase in foreign investments in the country: in 2022 they reached 35 billion dollars, returning to the pre-pandemic levels of 2019. A figure that differs from the global trend, characterized in the same period by a 12% drop in flows of investments, influenced by multiple crises at a global level, including the war in Ukraine, inflationary pressures, the risk of recession and the burden of debt of the main world economies. 

sell in mexico


Italian exports to Mexico, the prospects of an expanding market

With a population of 130 million, Mexico is the second largest country in Latin America in both demographic and economic size. 

By virtue of its strategic geographical position and the numerous free trade agreements in force (such as the USMCA with the United States and Canada), the country represents an advantageous market for many Italian companies that decide to sell abroad.

In particular, exports to the nation are also favored byagreement of Economic Association, Political Concertation and Cooperation between the European Union and Mexico, which in addition to promoting tariff-free trade between the two parties, offers protection for European products, concessions for financial services and facilitates participation in tenders contract.

Thank you Given these factors, Italian exports of goods to Mexico have recorded notable growth in the last ten years.

In 2022, with a historic record of 5.5 billion euros of exported goods, Mexico once again became the main destination of theItalian export in Latin America, with an increase of 44.2% compared to the previous year.

At a sectoral level, the main products exported from Italy to Mexico include machinery, metallurgical, chemical and plastic products, as well as electrical appliances, which represent 80% of the total. The remaining 20% includes products such as clothing, jewelry, furniture and food, demand for which is supported by economic growth and the rise of Mexico's middle class. 

In detail, here is the product composition of Italian exports to the country:

  • Materials and appliances nec (36.2%)
  • Means of transport (12.9%)
  • Base metals and metal products, excluding machinery and installations (33.4%)
  • Products of other manufacturing activities (8.3%)
  • Substances and chemicals (6.4%)
  • Textiles, clothing, leather and accessories (6.3%)
  • Other (20.5%)


Exports of intermediate goods, particularly in the chemicals, rubber and plastics and metals sectors, are expected to increase in 2023-2024, in line with the expected strengthening of the local manufacturing sector. The instrumental mechanics sector also shows good growth, recording a +3.7%.


Factors that favor exports to Mexico

Let's take a closer look at further elements that make the idea of penetrating the Mexican market particularly advantageous for those who wish to sell abroad:

Economic stability

As we mentioned previously, the Mexican economy stands out for its GDP growth and financial solidity, supported by the increase in domestic consumption and the increase in investments and exports.

Young population and qualified workforce

Mexico boasts a young population, with an average age of less than 28 years. The workforce is qualified and competitive, with low costs.

Industrial and technological infrastructures

Highly specialized industrial parks and technology centers are present in the country, providing supporting infrastructure for businesses. Furthermore, local institutions offer incentives for investments and the development of projects linked to the territory.

These factors combined make Mexico an interesting investment destination, offering ample opportunities for Italian companies that want to expand their business beyond national borders.

Important manufacturing hub in Latin America

Mexico is proving to be the alternative to China for the United States. Thanks to geographic proximity, more and more US companies are looking for partners or investing in Mexico in order to redesign their global supply chain, further disengaging from China.


sell abroad in Mexico

Sell abroad: the best chances to enter the Mexican market

In anticipation, Mexico will continue to be an important end market, offering numerous business opportunities for Italian companies.

Specifically, we talk about:

  • Machinery and Equipment: Mexico continues to be an important buyer of technologies, especially for metalworking. Growing sectors such as automotive and aerospace require specialized machinery, offering significant opportunities for Italian businesses.
  • Luxury Clothing: the luxury market in Mexico is growing, with a growing demand for products Made in Italy
  • Food and beverage sector: the country is a key market for the food and beverage sector. Growing health awareness has pushed the Mexican government to introduce regulations, providing opportunities for high-quality Italian products.
  • Naval and transport sector: In addition to the automotive industry, there is a growing demand for other means of transport such as military aircraft, boats and work vehicles. The naval industry, in particular, represents a great investment opportunity, with a significant impact on the economy and employment.


In particular, it should be underlined that the food and beverage sector provides particularly promising prospects, especially when considering the updating of thefree trade agreement between the EU and Mexico

This act further incentivized Italian exports, thanks to the protection of typical geographical indications and the reduction of customs tariffs on imports.

If you wish to undertake an internationalization path in the country, do not hesitate to contact us.  

Thanks to the experience and knowledge of our team of professionals, Octagona can provide you information on how to sell abroad successfully, and give you support in every activity necessary to significantly expand your business.




If you want to learn more about the content of this article


Internationalization strategies: the use of LinkedIn Sales Navigator

Internationalization strategies: the use of LinkedIn Sales Navigator

Nell'ambito delle strategie di internazionalizzazione, individuare nuove opportunità rappresenta un costante impegno per le imprese. Ecco che LinkedIn Sales Navigator emerge come...
Exports in ASEAN, the effects of growing digitalisation

Exports in ASEAN, the effects of growing digitalisation

Nella regione dell'ASEAN, la possibilità di usufruire di una connessione ad internet sta crescendo rapidamente, registrando un flusso costante di 125 mila...
Opening a company in the United States: what you need to know

Opening a company in the United States: what you need to know

Opening a company in the United States represents an attractive opportunity for many Italian companies. This is evident when you consider the large population of...

Get in contact
with us

Are you interested in our service?
Fill out the form or contact us at the number
+39 059 9770184