Selling at a higher price: what to bet on?

Increase the perception of value that the customer has about our product or service e strengthen trust of the consumer to give him security and peace of mind during his purchasing experience are factors capable of boosting turnover, even online. 

The path to follow is to never forget the Brand Awareness and of Brand Reputation.

The brand is a intangible asset which is part of the company's capital, is the reason why a consumer is willing to pay more for a product or service compared to another, with the same quality and attributes. It is, therefore, a decisive element for the relationship between company and consumer. 

When we talk about Brand Awareness we refer to the notoriety of a brand, i.e. its being famous and recognizable in the minds of users.

There Brand Reputation, instead, is the result of the set of perceptions, evaluations and expectations that the various stakeholders have towards a company or a brand, which are the result of factors such as history, communication and corporate conduct adopted during the time.

There are many actions you can take to increase the recognition and perception of your brand but only after an initial phase of listening, analyzing and monitoring the market. Next you will need to define yours goals, The placement you want to achieve ei KPIs that you intend to monitor. Finally, after acompetitor analysis, you will be able to trigger the necessary online and offline actions.

You want to increase Brand Awareness and Brand Reputation of your company and start selling your products or services at a higher price right away? Contact us and we will support you in this fundamental activity.