In the increasingly dynamic and interconnected global economic context, the figures of the Temporary Export Manager (TEM) he was born in Digital Export Manager (DM) have established themselves as essential for companies aspiring to expand into foreign markets.'internationalization is no longer just a growth opportunity, but a necessity to ensure long-term competitiveness. For companies that want to grow and diversify their business, entering new markets offers significant advantages: access to a larger customer base, reduced dependence on the domestic market, and the opportunity to develop in high-growth areas.
However, international expansion is not without its complex challenges. Companies must deal with the peculiarities of individual markets, manage different trade regulations, and overcome local bureaucratic hurdles. This is where the Temporary Export Manager and the Digital Export Manager, professional figures who offer ad hoc solutions for the internationalization needs of companies.
The skills required to successfully navigate these foreign markets are not always present internally, especially in small and medium-sized enterprises (SMEs). The TEM and the DEM are professionals specialized in the management of export activities, able to overcome these challenges and help plan winning strategies for effective penetration of foreign markets.
What are the distinctive skills of the Temporary Export Manager (TEM) and of the Digital Export Manager (DEM)?
The Temporary Export Managementr is an international trade expert hired temporarily to support the company in the process of expanding into foreign markets. Unlike an internal export manager, the TEM focuses on specific and time-limited projects, offering specialized skills for export and international trade management. He is able to develop effective strategies for entering new markets, identify business opportunities and manage negotiations with potential international partners. In addition, this figure leads market research detailed and identify the communication methods most suitable for reaching target markets, ensuring a strategic and targeted approach for each internationalization initiative.
The Digital Export Manager instead specializes in using digital technologies and online marketing strategies to facilitate international expansion. This role is responsible for creating and managing digital marketing campaigns, optimizing the company's online presence and leveraging digital platforms to reach customers around the world. The DEM analyzes market data and campaign performance to adapt strategies to local needs, ensuring the company remains competitive in the global landscape.
From what has been stated, the tangible advantages of collaborating with a clearly emerge Temporary Export Manager for companies that want to expand internationally. Among the main benefits we can highlight:
Even the Digital Export Manager is an emerging figure that plays an increasingly fundamental role in the internationalization of companies in the digital age. Among the main advantages of including a Digital Export Manager within an organization, we can highlight:
L'internationalization in the global market is of growing interest among companies seeking to seize new opportunities outside their national borders. At the same time, the competition for entry into these markets continues to increase. In this scenario, outsourcing export management activities allows SMEs to access specialized skills and develop sustainable growth strategies, while reducing the risks associated with international expansion.
As the role of Export Manager is becoming increasingly crucial, there are numerous calls for tenders and government actions to help companies in its acquisition. To better regulate this figure and its skills, a specific rule has also been implemented, UNI 11823:2021 Standard. Thanks to this document it is possible to derive the specific responsibilities that professionals who deal with internationalization can support, defining their tasks precisely.
Then there are subsidized loans for the role of Temporary Manager, provided by the Ministry of Foreign Affairs and International Cooperation and by Simest.
Octagona employs expert professionals who support companies in their internationalization process, allowing them to gain a competitive advantage in international markets. Among these experts we also find Temporary Export Manager hey Digital Export Manager, who represent a central element of our business. Thanks to their skills and consolidated experience, they can make the difference in the export process, accompanying the company at every stage.
To learn more about the specifics of these roles and how they can impact your business, feel free to contact us for further information.
Are you interested in our service?
Fill out the form or contact us at the number
+39 059 9770184
