{"id":106864,"date":"2026-04-22T04:54:06","date_gmt":"2026-04-22T04:54:06","guid":{"rendered":"https:\/\/octagona.com\/faq\/avviare-sviluppare-e-consolidare-nuovi-mercati-esteri-oggi-2\/"},"modified":"2026-04-30T08:08:40","modified_gmt":"2026-04-30T08:08:40","slug":"analysis-and-field-research","status":"publish","type":"faq","link":"https:\/\/octagona.com\/en\/faq\/analisi-e-on-field-research\/","title":{"rendered":"Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research?"},"content":{"rendered":"<ul>\n<li><span class=\"TextRun SCXW22190136 BCX0\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW22190136 BCX0\">L\u2019<\/span><strong><span class=\"NormalTextRun SCXW22190136 BCX0\">Market Analysis<\/span><\/strong><span class=\"NormalTextRun SCXW22190136 BCX0\">\u00a0It is based on quantitative and desk data\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22190136 BCX0\">analysis<\/span><span class=\"NormalTextRun SCXW22190136 BCX0\">\u00a0(<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW22190136 BCX0\">trend<\/span><span class=\"NormalTextRun SCXW22190136 BCX0\">, market size, competition, regulation).<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW22190136 BCX0\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW22190136 BCX0\">L\u2019<\/span><strong><span class=\"NormalTextRun SCXW22190136 BCX0\">On Field\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22190136 BCX0\">Research<\/span><\/strong><span class=\"NormalTextRun SCXW22190136 BCX0\">\u00a0\u00e8 invece una ricerca qualitativa svolta direttamente nel Paese target, attraverso interviste e incontri con clienti, distributori, competitor e stakeholder locali,<\/span><span class=\"NormalTextRun SCXW22190136 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW22190136 BCX0\">Real positioning analysis and verification of operational barriers<\/span><span class=\"NormalTextRun SCXW22190136 BCX0\">\u00a0to concretely validate the go-to-market.<\/span><\/span><span class=\"EOP SCXW22190136 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>","protected":false},"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-106864","faq","type-faq","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research? | Octagona Srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/frequently-asked-questions\/analysis-and-field-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research? | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"L\u2019Analisi di Mercato\u00a0si basa su dati quantitativi e desk\u00a0analysis\u00a0(trend, dimensioni di mercato, concorrenza, normativa). L\u2019On Field\u00a0Research\u00a0\u00e8 invece una ricerca qualitativa svolta direttamente nel Paese target, attraverso interviste e incontri con clienti, distributori, competitor e stakeholder locali,\u00a0analisi del posizionamento reale e verifica delle barriere operative\u00a0per validare concretamente il go-to-market.\u00a0 [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/frequently-asked-questions\/analysis-and-field-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T08:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octagona.com\/wp-content\/uploads\/2022\/08\/20.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/octagona.com\\\/faq\\\/analisi-e-on-field-research\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/faq\\\/analisi-e-on-field-research\\\/\",\"name\":\"Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research? | Octagona Srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\"},\"datePublished\":\"2026-04-22T04:54:06+00:00\",\"dateModified\":\"2026-04-30T08:08:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/faq\\\/analisi-e-on-field-research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/octagona.com\\\/faq\\\/analisi-e-on-field-research\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/octagona.com\\\/faq\\\/analisi-e-on-field-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/octagona.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"name\":\"Octagona Srl\",\"description\":\"Widen your Ambitions\",\"publisher\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/octagona.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\",\"name\":\"Octagona Srl\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"width\":218,\"height\":40,\"caption\":\"Octagona Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the difference between Market Analysis and On-Field Research? | Octagona Srl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/octagona.com\/en\/frequently-asked-questions\/analysis-and-field-research\/","og_locale":"en_US","og_type":"article","og_title":"Qual \u00e8 la differenza tra Analisi di Mercato e On Field Research? | Octagona Srl","og_description":"L\u2019Analisi di Mercato\u00a0si basa su dati quantitativi e desk\u00a0analysis\u00a0(trend, dimensioni di mercato, concorrenza, normativa). 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