{"id":100708,"date":"2023-02-09T10:07:42","date_gmt":"2023-02-09T10:07:42","guid":{"rendered":"https:\/\/octagona.com\/?p=100708"},"modified":"2025-05-29T14:24:25","modified_gmt":"2025-05-29T14:24:25","slug":"made-in-italy-organic-export-record-scandinavian-europe","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/export-bio-made-in-italy-record-europa-scandinava\/","title":{"rendered":"Export of Bio Made in Italy: the record of Scandinavian Europe."},"content":{"rendered":"<h3><em><span style=\"font-size: 14pt;\">Did you know that Organic Made in Italy is the most popular product for four out of ten Scandinavian consumers?<\/span><\/em><\/h3>\n<p>\u00a0<\/p>\n<p><strong>Italy is the country of agribusiness<\/strong>: This comes as no surprise, since, according to SACE, this sector ranks as Italy\u2019s leading manufacturing sector, with over 55,000 active companies in the field. But that\u2019s not all: over the past 10 years, exports of Italian organic products have literally skyrocketed (+1,811% year-over-year), making Italy the world\u2019s second-largest exporter of organic food after the U.S. Not only that: in 2022, exports of Italian-made organic products reached 3.4 billion euros, marking a +161% increase compared to the previous 12 months.<\/p>\n<p><strong>But which organic Made in Italy products have the largest export share?<\/strong> Of these 3.4 billion euros, the bulk is accounted for by food products, totaling 2.7 billion euros. Wine also plays a significant role, accounting for 20% of the remaining \u201cMade in Italy\u201d organic exports\u2014a share well above that of agri-food exports in general, where wine accounts for only 13%.<strong> In numerical terms, we are talking about 626 million euros of organic wine Made in Italy<\/strong> sold in international markets, registering a <strong>+18% compared with 2021.<\/strong><\/p>\n<p>\u00a0<\/p>\n\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/export-bio-made-in-italy-record-europa-scandinava\/#Il_potenziale_dellexport_Bio_Made_in_Italy\" >The Potential of Organic Exports Made in Italy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/export-bio-made-in-italy-record-europa-scandinava\/#Su_quali_mercati_puntare_LEuropa_Scandinava_al_primo_posto\" >Which markets to target? Scandinavia in Europe ranks first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/export-bio-made-in-italy-record-europa-scandinava\/#Conclusioni_sullexport_Bio_Made_in_Italy\" >Conclusion on Italian Organic Exports<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Il_potenziale_dellexport_Bio_Made_in_Italy\"><\/span>The Potential of Organic Exports Made in Italy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Already in the article dedicated to\u2019<a href=\"https:\/\/octagona.com\/en\/2022\/11\/28\/opportunity-usa-primacy-of-italian-pasta-in-the-united-states\/\" target=\"_blank\" rel=\"noopener\">Made in Italy pasta exports to the U.S.<\/a> we were talking about how for the Italian food sector, the future holds great business opportunities. And even in the case of organic food, great growth is expected in the coming years:<strong> 30% of European consumers say they are interested in buying an Italian food product with an organic brand name<\/strong>, share rising to 46% with regard to wine.<\/p>\n<p>The undecided would be attracted not only by promotions and low prices but also by famous brands, information on low environmental impact, and the presence of eco-friendly packaging. More than half of current non-wine users, in fact, have not yet tried Italian organic because they cannot find it in the assortment, while in 1 in 5 cases they do not yet know its distinctive characteristics. The same reasons for non-purchase also apply to food products: 26% of those who do not consume Made in Italy organic food say they do not know its distinctive characteristics and, in 1 case out of 10, they do not find it in their regular outlets.<\/p>\n<p>\u00a0<\/p>\n<figure id=\"attachment_100715\" aria-describedby=\"caption-attachment-100715\" style=\"width: 577px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Export-made-in-italy-bio-2012-2022.jpg\"><img decoding=\"async\" class=\"size-full wp-image-100715\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Export-made-in-italy-bio-2012-2022.jpg\" alt=\"Export made in italy organic 2012 - 2022\" width=\"577\" height=\"343\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Export-made-in-italy-bio-2012-2022.jpg 577w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Export-made-in-italy-bio-2012-2022-300x178.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Export-made-in-italy-bio-2012-2022-18x12.jpg 18w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><figcaption id=\"caption-attachment-100715\" class=\"wp-caption-text\"><span style=\"font-size: 10pt;\"><em>Export Made in Italy Bio 2012-2022 (Source: Octagona processing based on Nomisma data for the ITA.BIO platform www.ita.bio \u2013 ICE Agency and FederBio)<\/em><\/span><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_quali_mercati_puntare_LEuropa_Scandinava_al_primo_posto\"><\/span>Which markets to target? Scandinavia in Europe ranks first<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>In recent weeks, we have reported how exports are\u00a0<strong>an indispensable driving factor<\/strong>\u00a0For Italian companies that want to\u00a0<strong>Overcoming critical issues in the domestic market.\u00a0<\/strong>Octagona has presented numerous insights into overseas business opportunities for Italian companies, discussing, for example, the\u2019<a href=\"https:\/\/octagona.com\/en\/2023\/02\/02\/sell-dubai-united-arab-emirates-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">export to the United Arab Emirates<\/a> or of <a href=\"https:\/\/octagona.com\/en\/2023\/01\/26\/how-to-export-made-in-italy-to-germany-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">How to export to Germany<\/a> and ride the new golden moment of Made in Italy exports in the German market.<\/p>\n<p>From the survey conducted between July and August 2022 by Nomisma for ICE Agency and FederBio on a <strong>sample of 290 Italian food and wine enterprises<\/strong>, it emerged how the<strong>\u00a0main destinations in Europe for Italian organic food are Germany<\/strong>\u00a0(indicated overall by 63% of the companies) and followed by.<strong>\u00a0France<\/strong>\u00a0(46%) and\u00a0<strong>Benelux<\/strong>\u00a0(34%). For the\u00a0<strong>wine<\/strong>\u00a0still leading the way is the<strong>\u00a0German market<\/strong>\u00a0(67%), followed at a very short distance by the\u00a0<strong>Scandinavian countries<\/strong>\u00a0(61%)-where, all along, the appreciation of organic wine is very high-and from the\u00a0<strong>Benelux<\/strong>\u00a0(59%). Outside the borders of the EU, the following take the lead.<strong>\u00a0Switzerland,<\/strong>\u00a0<strong>United States and the United Kingdom for both food and wine.<\/strong><\/p>\n<p>\u00a0<\/p>\n<figure id=\"attachment_100717\" aria-describedby=\"caption-attachment-100717\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Mercati-destinazione-Bio-Made-in-Italy.jpg\"><img decoding=\"async\" class=\"size-full wp-image-100717\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Mercati-destinazione-Bio-Made-in-Italy.jpg\" alt=\"Markets Destination Organic Made in Italy\" width=\"586\" height=\"331\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Mercati-destinazione-Bio-Made-in-Italy.jpg 586w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Mercati-destinazione-Bio-Made-in-Italy-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/02\/Mercati-destinazione-Bio-Made-in-Italy-18x10.jpg 18w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a><figcaption id=\"caption-attachment-100717\" class=\"wp-caption-text\"><span style=\"font-size: 10pt;\"><em>Target Markets for Organic Made in Italy in 2021 (source: Octagona analysis on Nomisma data for ITA.BIO platform www.ita.bio \u2013 ICE Agency and FederBio)<\/em><\/span><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>The data thus confirms strong interest in organic products in Scandinavia: nearly 9 out of 10 households consumed an organic food product in 2022. Other factors that make Scandinavia a high-potential market include the percentage of regular consumers (over 40% of Scandinavian consumers buy organic with every grocery trip) and the importance of the organic label, so much so that 1 in 5 consumers say it is their top priority when choosing food products.<\/p>\n<p><strong>And how is Italy positioned in relation to Scandinavia?<\/strong> In the minds of Danish consumers, Italy ranks first among the countries that produce the highest-quality organic products: this is the view of 38% of consumers,<strong> thus almost 4 out of 10. <\/strong><\/p>\n<p>In the case of Sweden, our country contends for the lead with Denmark: in that case, the share of users pointing to Italy when they think of the highest quality organic products is 37%. Further confirming the excellent reputation of Italian organic, <strong>For as many as 6 out of 10 Scandinavian consumers, organic food products made in Italy have superior quality<\/strong> compared to products from other countries while for 7 consumers 10 Italian organic has a higher perceived also in terms of guarantees of traceability and environmentally friendly production methods. Thanks to this excellent perception, Italian organic products find wide diffusion in Scandinavia: 65% of households bought an organic-branded Made in Italy food product during 2022 and 30% bought them at least once a week.<\/p>\n<p><strong>But which are the most promising products for the export of Italian organic products?<\/strong> Extra virgin olive oil, cheeses, tomato preserves, cured meats, cheeses and wine are the Italian organic branded products most purchased by Scandinavian consumers but also the categories for which consumers are most interested in the organic-Made in Italy combination.<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni_sullexport_Bio_Made_in_Italy\"><\/span>Conclusion on Italian Organic Exports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify; font-size: 16px; line-height: 24px; word-break: break-word;\"><span style=\"font-size: 16px; line-height: 24px;\">Thanks to this excellent perception, <strong>Italian organic products find wide acceptance in Scandinavia<\/strong>, as these are foods that combine attention to sustainability with the high quality of Italian agrifood production, incorporating cultural, social and environmental values recognized and appreciated worldwide. <\/span>La\u00a0<strong>product quality<\/strong> And the general interest of foreign consumers in Made in Italy products <strong>are our bio's calling card in international markets<\/strong>. High average per capita spending on organic products and the guarantees associated with organic agri-food products are also considered elements of success.<\/p>\n<p style=\"text-align: justify; font-size: 16px; line-height: 24px; word-break: break-word;\"><span style=\"font-size: 16px; line-height: 24px;\">And looking to the future, according to analysts, Scandinavia<strong> will remain the preferred market for Italian agri-food in the coming years.<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2022\/12\/14\/3-trends-2023-digital-export\/\" target=\"_blank\" rel=\"noopener\">The 3 Trends of 2023 on Digital Export<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2022\/10\/05\/where-to-do-export-despite-global-tensions-most-dynamic-countries-2022\/\" target=\"_blank\" rel=\"noopener\">Where to export despite global tensions? The most dynamic countries in 2023<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2021\/06\/09\/export-made-in-italy-food-leads-the-recovery\/\" target=\"_blank\" rel=\"noopener\">Made in Italy exports: food leads the recovery<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Sapevi che il Bio Made in Italy \u00e8 il prodotto pi\u00f9 apprezzato per quattro consumatori scandinavi su dieci? \u00a0 L\u2019Italia \u00e8 il Paese dell\u2019agroalimentare: non \u00e8 una novit\u00e0 dal momento che, secondo SACE, questo settore si attesta come il primo manifatturiero in Italia, con oltre 55.000 imprese attive nel campo. Ma non solo: negli ultimi [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/export-bio-made-in-italy-record-europa-scandinava\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":100710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[216],"class_list":["post-100708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Export Bio Made in Italy: il pi\u00f9 apprezzato | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Sei interessato a fare export Bio Made in Italy ma non sai da quali Paesi partire? 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