{"id":100856,"date":"2023-03-07T14:43:04","date_gmt":"2023-03-07T14:43:04","guid":{"rendered":"https:\/\/octagona.com\/?p=100856"},"modified":"2025-05-29T17:06:27","modified_gmt":"2025-05-29T17:06:27","slug":"record-for-italian-wine-export-south-korea","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/","title":{"rendered":"Record for Italian wine exports to South Korea"},"content":{"rendered":"<h3><span style=\"font-size: 14pt;\"><i><span style=\"font-weight: 400;\">Italian wine exports: Made in Italy increasingly synonymous with culture and Italian lifestyle in South Korea. All business opportunities for Italian producers in view of Seoul International Wine &amp; Spirits 2023<\/span><\/i><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Italy stands out abroad not only for agribusiness, pasta production or the fashion industry, but also traditionally for wine production. And for some time now, the<strong>e business opportunities for tricolor wine producers seem to have multiplied<\/strong>, especially to the Far East and especially to South Korea.<\/span><\/p>\n<p><strong><i>\u201cIn this country, tricolor wine is becoming synonymous with culture and lifestyle.\u201d<\/i><\/strong><span style=\"font-weight: 400;\"> explained the Ambassador of Italy to South Korea, Federico Failla, <a href=\"https:\/\/winecouture.it\/2023\/02\/24\/quanto-vale-seoul-per-il-vino-made-in-italy-i-numeri-in-corea-del-sud\/\" target=\"_blank\" rel=\"noopener\">At the last leg of the High Street<\/a> Italy last February. And how can you blame them: Italian excellences are highly appreciated abroad, for their elegance, quality and functionality. And as for wine, the appeal of the Italy brand and the ability to adapt to the local diet are the pivotal elements that have contributed to the boom of Made in Italy wine in the Korean market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>With a major exhibition on the horizon: the Seoul International Wine &amp; Spirits 2023.<\/strong> In this article, we explore the numbers, trends, and business opportunities for Italian wine exports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/#Perche_la_Corea_del_Sud\" >Why South Korea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/#Le_ragioni_della_crescita_dei_vini_importati_in_Corea\" >The reasons for the growth of imported wines in Korea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/#Seoul_International_Wines_Spirits_Expo_2023\" >Seoul International Wines &amp; Spirits Expo 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/#Conclusioni_sullexport_di_vino_italiano_in_Corea_del_Sud\" >Conclusions on Italian Wine Exports to South Korea<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Perche_la_Corea_del_Sud\"><\/span><b>Why South Korea<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">South Korea is an extremely dynamic country. Starting with economic growth: in 2020, the year of the Covid, GDP fell by only -0.70%, unlike the world's leading economies, which instead reported losses of even double digits. And in the post-Covid period? Growth stood at 4.10% in 2021 and 2.60% in 2022, numbers that show that South Korea is a quick-response country in the face of any emergency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding exports, <strong>Italy is the second largest European supplier to South Korea<\/strong>, just behind Germany, with a market share of 1.2% according to the latest data from the Ministry of Foreign Affairs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wine in Korea still represents a niche product, like all other agri-food products, but the curiosity of its inhabitants has already shown a <\/span><b>positive attraction to Italian culture and, above all, to our cuisine and its leading products.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the country's geographical location, midway between China and Japan, with export conditions similar to those required by other Asian nations makes the <\/span><b>South Korea a possible new destination for Italian wine sales abroad<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Wine consumption in Korea: industry data<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">In 2021, the value of incoming wine in South Korea totaled the<strong> record amount of $506.2 million,<\/strong> or an increase in value of 76% over the previous year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of individual countries, France was South Korea's largest supplier of wine last year (shipments of $162.6 million); followed by the United States ($81.6 million), Chile ($68.6 million) and Spain ($37.9 million).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Italian data place our country still a few places behind with<strong> Just over $7 million in 2021 Italian wine exports<\/strong>, but with <strong>a growing figure of 17%<\/strong>. Despite this, South Korea's is a country with high growth potential, with the <strong>italian still wines<\/strong> (particularly the reds) protagonists of <strong>A rebound of +60% on the year Covid<\/strong>, and with the <strong>sparkling wines<\/strong> <strong>Italians<\/strong> which in 2022 detected a <strong>increase in imports by +25%<\/strong> Compared with the year of the Covid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>European wines are therefore the most popular,<\/strong> especially those from France and Spain, followed by those from Italy.Also in the ranking of the most popular wines are Chilean wines, due to their excellent value for money, and Australian wines, which are advantaged by geographical proximity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead,<\/span><span style=\"font-weight: 400;\"> by type of wine, Korean consumers' preferences include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">red wines, at the top positions with 55% of purchases;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sparkling wines with the 27%;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White wines with 18%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>The average price per bottle remains under 20 euros<\/strong>, although Korean consumers are willing to pay an average of 30 euros per bottle for quality wines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Younger people state a clear preference for sweeter tasting wine<\/strong>, for example, Muscat, resulting favorite among all as a variety. Regarding both red and white wines,<strong> Koreans much prefer those with clearly discernible hints of fruit<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Koreans generally prefer to consume wines with a simple taste, higher residual sugar concentration, and fruity flavor.<\/span><span style=\"font-weight: 400;\"> Finally, the<\/span><span style=\"font-weight: 400;\">\u2019Aging is not among the tastes most appreciated by the average consumer, particularly the younger consumer.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_ragioni_della_crescita_dei_vini_importati_in_Corea\"><\/span><b>The reasons for the growth of imported wines in Korea<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">While the South Korean wine market has been clearly growing for at least a decade, several observers trace the 2021 wine import boom back to the Covid-19 pandemic and in particular<strong> To the tendency of consumers to drink more at home, rather than in bars and restaurants<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On closer inspection, an important factor has contributed to this great growth in imports, namely the<strong>\u2019easing starting in the second half of 2020.<\/strong>, by the Korean government, <strong>Of the laws on the \u2019purchase of alcohol online<\/strong>: Whereas previously it was only possible to buy alcohol in physical stores, the current law allows alcohol to be ordered online (although then it can only be picked up in a retail store or restaurant).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, there seems to be<strong> A change in the drinking culture among the population<\/strong>, which is manifested in certain behaviors, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">consumer buying behavior is increasingly focused on the concept of taking care of oneself and indulging in daily luxury;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">is developing a <\/span><span style=\"font-weight: 400;\">greater demand for emotional branding in which the brand story is as important as the product itself;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the rapid expansion of digital sales channels is enhancing consumers' ability to share their consumer experiences online.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Seoul_International_Wines_Spirits_Expo_2023\"><\/span><b>Seoul International Wines &amp; Spirits Expo 2023<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Italian wine producers can therefore greatly benefit from the business opportunities present in Korea for exporting Italian wine. The numbers reported so far demonstrate how exporting Made in Italy wine to Korea can be the winning choice for expanding one's business abroad, achieving broad success in terms of final consumers and increased profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to take advantage of this opportunity, Octagona offers Italian companies engaged in wine production operational support for participation in the fair <strong>Seoul International Wines &amp; Spirits Expo 2023<\/strong>, which <strong>Will be held in Seoul from June 22 to 24, 2023<\/strong>.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Why participate?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Seoul International Wines &amp; Spirits Expo is the only wine and spirits exhibition in Korea for the past 21 years, and<strong> It attracts more than 10,000 buyers and 35,000 visitors each year.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the only mainstream exhibition platform in the Korean wine and spirits market, the Seoul International Wine &amp; Spirits Expo 2023 <strong>offers the opportunity to expand sales and direct promotion to actual consumers who purchase the products<\/strong>. During the event, innovative events and seminars can also be attended to understand industry trends through events and to open new marketing channels through efficient one-on-one meetings with industry players.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>With the support of Octagona, you will be able to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Identify the necessary certifications<\/strong> to be able to distribute and sell wines in the Korean market, at a strongly favorable time for Italian producers;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Participating in the fair<\/strong> Seoul International Wines &amp; Spirits Expo 2023 and organize a schedule of personalized B2B meetings at the expo;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Identify potential promo-commercial initiatives<\/strong> to be organized outside the fair (dinners, wine tastings in supermarkets and wine shops, etc.);<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Doing follow-up activities<\/strong> post-fair commercial;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research, identify and <strong>select possible business partners<\/strong> (importers, distributors, retailers, Horeca channels, restaurants) in the Korean market.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni_sullexport_di_vino_italiano_in_Corea_del_Sud\"><\/span><b>Conclusions on Italian Wine Exports to South Korea<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you've read this far, you've surely understood the extraordinary opportunities for Italian wine exports to South Korea. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Don't miss the opportunity to participate in the Seoul International Wine &amp; Spirits Expo 2023.<\/strong>: Octagona can offer you specialized operational support. Contact us and tell us about your export project: we will study together the best solution for your company.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2023\/02\/09\/made-in-italy-organic-export-record-scandinavian-europe\/\" target=\"_blank\" rel=\"noopener\">Export of Bio Made in Italy: the record of Scandinavian Europe.<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2023\/02\/02\/sell-dubai-united-arab-emirates-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">New business opportunities in the UAE for Italian companies<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2023\/01\/26\/how-to-export-made-in-italy-to-germany-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">How to export Made in Italy to Germany? Here's everything you need to know<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/2022\/08\/30\/digital-export-manager-dem-linter-internationalization-in-a-digital-environment\/\" target=\"_blank\" rel=\"noopener\">Digital export manager (DEM): internationalization in a digital context<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Export di vino italiano: Made in Italy sempre pi\u00f9 sinonimo di cultura e di Italian lifestyle in Corea del Sud. Tutte le opportunit\u00e0 di business per i produttori italiani in vista della Seoul International Wine &#038; Spirits 2023 \u00a0 L\u2019Italia si distingue all\u2019estero non solo per l\u2019agroalimentare, per la produzione di pasta o per il [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/record-per-export-vino-italiano-corea-del-sud\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":100859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[258],"class_list":["post-100856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temporary-export-manager","tag-corea-del-sud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Record per 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