{"id":101675,"date":"2023-08-10T10:51:56","date_gmt":"2023-08-10T10:51:56","guid":{"rendered":"https:\/\/octagona.com\/?p=101675"},"modified":"2023-10-06T08:58:05","modified_gmt":"2023-10-06T08:58:05","slug":"digital-export-things-and-how-it-works","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-cose-e-come-funziona\/","title":{"rendered":"Digital export: what it is and how it works"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are thinking of expanding your business and selling your products or services beyond national borders, then you have surely heard of \u201c<\/span><b>Digital Export<\/b><span style=\"font-weight: 400;\">\u201d: this is a term used to refer to all those <\/span><b>Functions and actions that determine the digital expansion of an enterprise<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling online abroad indeed offers incredible opportunities to enhance your brand and reach new customers worldwide. Just consider that B2B export through digital channels has reached <\/span><b>Record value of 175 billion euros in 2022<\/b><span style=\"font-weight: 400;\">, up by <\/span><b>+20%<\/b><span style=\"font-weight: 400;\"> Compared with the previous year, thus representing <\/span><b>the 28%<\/b><span style=\"font-weight: 400;\"> about of total Italian exports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, to succeed with online sales, it's important to adopt a well-thought-out strategy. In this article, we'll guide you through the essential steps and tips for selling successfully abroad.<\/span><\/p>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/digital-export-cose-e-come-funziona\/#Cose_il_Digital_Export\" >What is Digital Export?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/digital-export-cose-e-come-funziona\/#Digital_Export_quali_sono_le_migliori_strategie\" >Digital Export, what are the best strategies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/digital-export-cose-e-come-funziona\/#Cosa_puo_fare_Octagona_per_il_tuo_export_digitale\" >What can Octagona do for your digital export?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cose_il_Digital_Export\"><\/span><span style=\"font-weight: 400;\">What is Digital Export?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, Digital Export means all those channels and actions that enable the digital expansion of a business abroad. Not only that, this term also means the\u2019<\/span><b>Developing strategies to strengthen your company's online presence<\/b><span style=\"font-weight: 400;\">, through the use of multiple digital tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Export involves implementing targeted actions on this type of trade. Key among these are analyzing competitors, finding new partners for your business, and identifying the best channels to capture a slice of the target market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it becomes essential to understand the operating patterns of <\/span><b>marketplace <\/b><span style=\"font-weight: 400;\">(such as Amazon and eBay), <\/span><b>e-commerce<\/b><span style=\"font-weight: 400;\">, <\/span><b>social media <\/b><span style=\"font-weight: 400;\">(such as LinkedIn), and knowing how to deal with differentiated types of strategic marketing. Finally, figures such as the<\/span> <a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\"><b>Temporary Export Manager<\/b><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export-manager-dem-linter-internationalization-in-a-digital-environment\/\"><b>Digital Export Manager<\/b><\/a> <span style=\"font-weight: 400;\">are increasingly essential in the context of a business that wants to establish itself in online commerce.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\"><a href=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-scaled.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-101678\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-scaled.jpeg\" alt=\"Digital export strategies\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-scaled.jpeg 1920w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-1024x683.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-768x512.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-1536x1024.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-2048x1365.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/08\/vendere-estero-online-2-min-18x12.jpeg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Export_quali_sono_le_migliori_strategie\"><\/span><span style=\"font-weight: 400;\">Digital Export, what are the best strategies?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When we talk about Digital Export, we are referring to a broad field that is not just about ecommerce. In other words, <\/span><b>it is not enough to have an online store<\/b><span style=\"font-weight: 400;\"> with integrated foreign sales systems to be able to say that a very good job of Digital Export is being done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the contrary, it is necessary to implement the right strategy that can optimize the potential of all those digital tools useful for the internalization process. It is therefore necessary to <\/span><b>planning and study<\/b><span style=\"font-weight: 400;\"> to come up with truly winning marketing strategies that can establish your company in online commerce outside your borders. In addition, there is no getting away from a <\/span><b>Deep knowledge of regulations governing sales processes <\/b><span style=\"font-weight: 400;\">in countries with the greatest potential for digital expansion of their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what are the main channels through which your company can grow abroad? <\/span><b>What is the best Digital Export strategy? <\/b><span style=\"font-weight: 400;\">The following are the key tools and actions that your company absolutely must take.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Marketplace<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Marketplaces provide an environment where companies can meet virtually and do business. Specifically, there are <\/span><b>two types of marketplace<\/b><span style=\"font-weight: 400;\">: those : those <\/span><b>individuals<\/b><span style=\"font-weight: 400;\">, reserved for companies that are part of specific associations or supply chains, and those <\/span><b>public<\/b><span style=\"font-weight: 400;\">, open to any company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, some marketplaces are sectoral, focusing on a particular industry, while others are generalist and offer a wide range of products and services. The ideal strategy therefore involves the <\/span><b>Contemporary presidium of industry marketplaces<\/b><span style=\"font-weight: 400;\">, to maximize the possibility of getting potential leads on target, and to <\/span><b>generalist marketplaces<\/b><span style=\"font-weight: 400;\">, such as Alibaba and Amazon.\u00a0<\/span><\/p>\n<p><b><i>Read Octagona's article dedicated to marketplaces: discover <\/i><\/b><a href=\"https:\/\/octagona.com\/en\/digital-export-marketplace\/\"><b><i>What are the most popular ones and their advantages<\/i><\/b><\/a><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Social Media<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Social media represent, first and foremost, advertising channels <\/span><b>To promote services and products<\/b><span style=\"font-weight: 400;\">. Among all social platforms, LinkedIn proves particularly suitable for a Digital Export strategy. With its focus on professionals and businesses, LinkedIn offers the opportunity to achieve <\/span><b>targeted social selling strategies<\/b><span style=\"font-weight: 400;\">, generate qualified leads and conduct lead nurturing activities, as well as share high-quality content.<\/span><\/p>\n<p><b><i>Read <\/i><\/b><a href=\"https:\/\/octagona.com\/en\/your-business-uses-linkedin\/\"><b><i>why your business should use LinkedIn<\/i><\/b><\/a><b><i> In Digital Export Strategies<\/i><\/b><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Multilingual and localized website<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Create a multilingual website and <\/span><b>tailored to cultural preferences<\/b><span style=\"font-weight: 400;\"> of the target market is critical to communicating effectively with foreign customers, adopting <\/span><a href=\"https:\/\/octagona.com\/en\/international-seo-why-its-important-for-your-export\/\"><span style=\"font-weight: 400;\">the right SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that the translations are accurate and that the design is adapted to offer an optimal user experience. You could also <\/span><b>Create marketing content, blogs and promotional materials <\/b><span style=\"font-weight: 400;\">specific to the cultural preferences of audiences in a particular country, such as specific cultural references, images and language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going back to the initial question, which is \u201cwhat is the best Digital Export strategy?\u201d, we now have the answer: every strategy should be <\/span><b>Customized to the specific market and nature of your business<\/b><span style=\"font-weight: 400;\">. By leveraging the potential of digital technologies and thoroughly understanding your target market, and by implementing the previously presented tools to a full 360 degrees and integrating them with each other, you can maximize your opportunities for success in selling abroad online.<\/span><\/p>\n<p><b><i>Do you want to find out how to apply these internationalization models? Then learn more about <\/i><\/b><a href=\"https:\/\/octagona.com\/en\/case-studies\/\"><b><i>the success stories in international markets<\/i><\/b><\/a><b><i> Of our clients.<\/i><\/b><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cosa_puo_fare_Octagona_per_il_tuo_export_digitale\"><\/span><span style=\"font-weight: 400;\">What can Octagona do for your digital export?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><b>Digital Export brings <\/b><a href=\"https:\/\/octagona.com\/en\/digital-export-why-important-to-export-your-business\/\"><b>numerous advantages<\/b><\/a><span style=\"font-weight: 400;\">, such as expanding the sale of products without having to embark on setting up branches or offices abroad. In addition, it allows for a reduction in the costs associated with spreading goods to other nations, while also providing greater flexibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If implementing the tools presented above may seem difficult, you can rely on a <\/span><b>Digital Export Manager (DEM acronym)<\/b><span style=\"font-weight: 400;\">, a figure who will be responsible for:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analyzing various business possibilities, studying business trends and competitors in the markets you want to expand into<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draw up the best digital marketing strategy for each target country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research and incorporate all those tools necessary to adequately and incisively launch one or more products in an online marketplace outside national borders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Digital Export Manager does not improvise, but studies and works out the best ways to achieve the set goals. For this, he or she must also be well acquainted with all digital tools, including from a technical point of view, to optimize and streamline digital sales processes abroad, including order management, logistics, and online payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a Digital Export Manager (DEM), Octagona can help you in the international development of your business. In fact, we are<\/span><b> on Invitalia's list of accredited TEM and DEM companies.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the experience gained in<\/span><b> more than 20 years of activity<\/b><span style=\"font-weight: 400;\">, we have completed more than 900 internationalization projects, contributing to the growth and development of Italian exports around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With direct offices in<\/span><b> India, Vietnam, Brazil and the U.S.<\/b><span style=\"font-weight: 400;\">, and local partnerships in all the most important outlet markets for Italian companies, Octagona assists all those companies that want to establish themselves in Digital Export, providing all the digital expertise acquired in the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We create <\/span><a href=\"https:\/\/octagona.com\/en\/services\/\"><span style=\"font-weight: 400;\">customized digital expansion plans<\/span><\/a><span style=\"font-weight: 400;\"> based on the characteristics of the enterprise, and the specific products you want to entrust to this market. Do not hesitate to <\/span><a href=\"https:\/\/octagona.com\/en\/contacts\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> for any elucidation regarding the input we could give you to successfully internationalize your company.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Se stai pensando di espandere il tuo business e vendere i tuoi prodotti o servizi oltre i confini nazionali, allora avrai sicuramente sentito parlare di \u201cDigital Export\u201d: si tratta di un termine usato per indicare tutte quelle funzioni ed azioni che determinano l\u2019espansione digitale di un\u2019impresa. Vendere all\u2019estero online offre infatti opportunit\u00e0 incredibili per valorizzare [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/digital-export-cose-e-come-funziona\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":101677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-101675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Che cosa \u00e8 il Digital Export e come funziona<\/title>\n<meta name=\"description\" content=\"Spieghiamo cos&#039;\u00e8 il digital export e perch\u00e9 pu\u00f2 avvantaggiare in modo significativo la tua azienda, 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