{"id":101995,"date":"2023-09-22T08:54:19","date_gmt":"2023-09-22T08:54:19","guid":{"rendered":"https:\/\/octagona.com\/?p=101995"},"modified":"2025-05-30T14:24:14","modified_gmt":"2025-05-30T14:24:14","slug":"how-an-e-commerce-works-what-you-need-to-know-to-sell","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/","title":{"rendered":"How e-commerce works: what you need to know to sell"},"content":{"rendered":"

The sale of products and services through the Internet<\/b> rappresenta la principale rivoluzione avvenuta nel settore del commercio negli ultimi anni, tanto da interessare ogni realt\u00e0 produttiva italiana: oggi la creazione di un sito destinato alla vendita spesso rappresenta non pi\u00f9 una scelta ma un\u2019opzione inevitabile.<\/span><\/p>\n

In fact, in an increasingly globalized world, e-commerce is becoming more and more established and often becoming a necessity, not only for <\/span>Expand to a wider market<\/span><\/a>, but also to enable<\/span> remain competitive in their niche<\/b>.\u00a0<\/span><\/p>\n

There is not just one type of e-commerce: we refer to business-to-business (<\/span>B2B<\/b>), to business-to-consumer (<\/span>B2C<\/b>), to consumer-to-consumer (<\/span>C2C<\/b>) and to consumer-to-business (<\/span>C2B<\/b>). These business models involve a different management approach and different regulations. However, there are concepts that underlie each type of e-commerce and can determine its success.\u00a0<\/span><\/p>\n

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Selling online: the basics<\/span><\/h2>\n

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If you decide to sell online, you need to make a plan that must have as its main focus the<\/span>l target users you intend to reach<\/b>. This consequently involves careful choices, starting with the sales platform and continuing, for example, with the <\/span>Selection of the most suitable payment methods<\/b>.<\/span><\/p>\n

The chosen platform, where to show one's offers and materialize all sale and purchase transactions, must <\/span>Ensure the best experience for users<\/b>, with the express purpose of facilitating conversions and increasing the number of loyal customers.<\/span><\/p>\n

Setting up and running an e-commerce business involves a thorough understanding of the market you are targeting, and the establishment of a strategy that aims to achieve realistic and well-defined goals through procedures (e.g., implementing techniques <\/span>SEO to rank on search engines<\/span><\/a>), enabling <\/span>establishing one's online presence<\/b> In a tangible and lasting way.\u00a0<\/span><\/p>\n

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\"how<\/span><\/h2>\n

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The core of online commerce: a proprietary e-commerce<\/span><\/h2>\n

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Although it is possible to sell through large platforms such as Amazon and eBay, <\/span>Creating a proprietary e-commerce is essential<\/b> to establish its brand and distinguish it from competitors.<\/span><\/p>\n

However, setting up a site intended for online commerce involves careful planning, which consists of these main points:<\/span><\/p>\n