{"id":101995,"date":"2023-09-22T08:54:19","date_gmt":"2023-09-22T08:54:19","guid":{"rendered":"https:\/\/octagona.com\/?p=101995"},"modified":"2025-05-30T14:24:14","modified_gmt":"2025-05-30T14:24:14","slug":"how-an-e-commerce-works-what-you-need-to-know-to-sell","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/","title":{"rendered":"How e-commerce works: what you need to know to sell"},"content":{"rendered":"<p><b>The sale of products and services through the Internet<\/b><span style=\"font-weight: 400;\"> This represents the main revolution that has occurred in the commercial sector in recent years, so much so that it affects every Italian production reality: today, the creation of a website intended for sales is often no longer a choice but an inevitable option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, in an increasingly globalized world, e-commerce is becoming more and more established and often becoming a necessity, not only for <\/span><a href=\"https:\/\/octagona.com\/en\/selling-in-south-korea-through-ecommerce\/\"><span style=\"font-weight: 400;\">Expand to a wider market<\/span><\/a><span style=\"font-weight: 400;\">, but also to enable<\/span><b> remain competitive in their niche<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is not just one type of e-commerce: we refer to business-to-business (<\/span><b>B2B<\/b><span style=\"font-weight: 400;\">), to business-to-consumer (<\/span><b>B2C<\/b><span style=\"font-weight: 400;\">), to consumer-to-consumer (<\/span><b>C2C<\/b><span style=\"font-weight: 400;\">) and to consumer-to-business (<\/span><b>C2B<\/b><span style=\"font-weight: 400;\">). These business models involve a different management approach and different regulations. However, there are concepts that underlie each type of e-commerce and can determine its success.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/#Vendere_online_le_basi\" >Selling online: the basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/#Il_fulcro_del_commercio_online_un_e-commerce_proprietario\" >The core of online commerce: a proprietary e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/#Promuovere_e_far_crescere_il_tuo_business_online\" >Promote and grow your business online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/#Conclusioni_su_come_funziona_un_e-commerce\" >Conclusions on how an e-commerce works<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vendere_online_le_basi\"><\/span><span style=\"font-weight: 400;\">Selling online: the basics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you decide to sell online, you need to make a plan that must have as its main focus the<\/span><b>l target users you intend to reach<\/b><span style=\"font-weight: 400;\">. This consequently involves careful choices, starting with the sales platform and continuing, for example, with the <\/span><b>Selection of the most suitable payment methods<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chosen platform, where to show one's offers and materialize all sale and purchase transactions, must <\/span><b>Ensure the best experience for users<\/b><span style=\"font-weight: 400;\">, with the express purpose of facilitating conversions and increasing the number of loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up and running an e-commerce business involves a thorough understanding of the market you are targeting, and the establishment of a strategy that aims to achieve realistic and well-defined goals through procedures (e.g., implementing techniques <\/span><a href=\"https:\/\/octagona.com\/en\/international-seo-why-its-important-for-your-export\/\"><span style=\"font-weight: 400;\">SEO to rank on search engines<\/span><\/a><span style=\"font-weight: 400;\">), enabling <\/span><b>establishing one's online presence<\/b><span style=\"font-weight: 400;\"> In a tangible and lasting way.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-large wp-image-101997 aligncenter\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-1024x683.jpeg\" alt=\"how ecommerce works\" width=\"640\" height=\"427\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-1024x683.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-768x512.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-1536x1024.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-2048x1365.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/09\/petrebels-JwMGy1h-JsY-unsplash-min-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Il_fulcro_del_commercio_online_un_e-commerce_proprietario\"><\/span><span style=\"font-weight: 400;\">The core of online commerce: a proprietary e-commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Although it is possible to sell through large platforms such as Amazon and eBay, <\/span><b>Creating a proprietary e-commerce is essential<\/b><span style=\"font-weight: 400;\"> to establish its brand and distinguish it from competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, setting up a site intended for online commerce involves careful planning, which consists of these main points:<\/span><\/p>\n<ul>\n<li><b>Preliminary market research<\/b><span style=\"font-weight: 400;\"> in relation to the products you want to sell through the Internet;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>identification of target audience<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>design the web platform <\/b><span style=\"font-weight: 400;\">through which sales and purchases will be completed, both in graphics and structure, always paying close attention to the user experience. Site navigation should be simple, easy and intuitive;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implement all necessary functionality in the site<\/b><span style=\"font-weight: 400;\"> to make every operation streamlined and fast, and to better manage the product catalog, orders, shipments, and inventory. This optimizes time and expenses, and ensures a high level of productivity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It becomes clear that the platform intended for online commerce will have to offer all those specifications that enable sales to be made not only safely but also efficiently. Everything related to the <\/span><b>logistics, shipping and delivery included<\/b><span style=\"font-weight: 400;\">, should be carried out according to the needs of the target audience, marked by speed and efficiency to enable the best customer experience at all times.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promuovere_e_far_crescere_il_tuo_business_online\"><\/span><span style=\"font-weight: 400;\">Promote and grow your business online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Once the site intended for e-commerce has been built, and this has been made fully functional in every part, it is necessary to develop a marketing strategy that is aimed at increasing sales and <\/span><b>spreading the brand<\/b><span style=\"font-weight: 400;\">, through popular communication tools, such as social channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, <\/span><b>platforms such as Facebook and Instagram<\/b><span style=\"font-weight: 400;\"> they offer an excellent opportunity to reach and interact with potential customers in order to build a relationship of progressive knowledge and trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through spreading your image with engaging content and targeted campaigns, you can <\/span><b>Increase conversions appreciably<\/b><span style=\"font-weight: 400;\">. This will have to go hand in hand with careful monitoring of the site's performance and its search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure increasing and continuous traffic to your e-commerce platform, you should <\/span><b>select the best keywords<\/b><span style=\"font-weight: 400;\"> for their products and build content that captures users' attention, consequently increasing sales.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni_su_come_funziona_un_e-commerce\"><\/span><span style=\"font-weight: 400;\">Conclusions on how an e-commerce works<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">We have seen what factors and options to consider if you want to sell online and get the maximum profit from this activity. These are not standard procedures, identical for every type of business, but they will have to be<\/span><b> Modified according to the countries being addressed<\/b><span style=\"font-weight: 400;\"> and to their respective markets and regulations. For example, selling in India, rather than in Italy or <\/span><a href=\"https:\/\/octagona.com\/en\/internationalization\/use\/\"><span style=\"font-weight: 400;\">in the United States<\/span><\/a><span style=\"font-weight: 400;\">, may result in substantial differences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is recommended <\/span><b>rely on professional figures <\/b><span style=\"font-weight: 400;\">that can be decisive in determining the process of selling one's products online. Octagona offers specific advice in the area of e-commerce, especially when it addresses <\/span><a href=\"https:\/\/octagona.com\/en\/international-advisory\/\"><span style=\"font-weight: 400;\">to an international market<\/span><\/a><span style=\"font-weight: 400;\">. If you have any concerns or questions about selling online, please do not hesitate to contact us whatever type of business you have in mind or are doing.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>La vendita di prodotti e servizi tramite Internet rappresenta la principale rivoluzione avvenuta nel settore del commercio negli ultimi anni, tanto da interessare ogni realt\u00e0 produttiva italiana: oggi la creazione di un sito destinato alla vendita spesso rappresenta non pi\u00f9 una scelta ma un\u2019opzione inevitabile. In un mondo sempre pi\u00f9 globalizzato infatti, il commercio elettronico [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/come-funziona-un-e-commerce-cio-che-devi-sapere-per-vendere\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":101996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-101995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-advisory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guida su come funziona l&#039;e-commerce | Octagona Srl<\/title>\n<meta name=\"description\" content=\"In un mondo sempre pi\u00f9 globalizzato, l&#039;e-commerce sta sempre pi\u00f9 affermandosi e 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