{"id":102092,"date":"2023-09-25T12:54:23","date_gmt":"2023-09-25T12:54:23","guid":{"rendered":"https:\/\/octagona.com\/?p=102092"},"modified":"2023-11-16T14:56:54","modified_gmt":"2023-11-16T14:56:54","slug":"south-korea-record-italian-export","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/","title":{"rendered":"South Korea: Italian exports of consumer goods soar"},"content":{"rendered":"<p>In an increasingly globalized world, South Korea and Italy are united by a connection that goes beyond geographical and cultural differences: <strong>appreciation for Made in Italy consumer goods<\/strong>. An affinity that has turned Italian products into true must-haves among South Korean consumers thanks to their reputation for quality, craftsmanship and timeless style, giving rise to a steadily growing import phenomenon from the Belpaese.<\/p>\n<p>In South Korea, this concept has found fertile ground: late 2022, <strong>South Korea is the third largest market for Italian exports to Asia<\/strong>, behind <a href=\"https:\/\/octagona.com\/en\/india-will-replace-china-international-trade\/\" target=\"_blank\" rel=\"noopener\">China<\/a> and Japan, <strong>Worth more than 7 billion euros exported in 2022<\/strong>. So much so that the interchange between South Korea and Italy has grown steadily over the past 10 years with the exception of 2020, when it contracted by 3.5%, reaching a record value of 13.1 billion euros in 2022. As mentioned, it is mainly exports that are growing, which in 2022 confirmed a trade balance firmly in the black for the Peninsula, with a surplus of more than $1 billion, the best among European Union countries after Germany.<\/p>\n<p>In this sense, various sectors of \"Made in Italy\" have experienced a real boom in Italian exports to South Korea in recent years: here they are presented in detail below.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/#Export_italiano_di_abbigliamento_di_sempre_piu_apprezzato\" >Italian clothing export of increasingly valued<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/#La_Cucina_Italiana_come_esperienza_culturale\" >Italian Cuisine as a Cultural Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/#Prodotti_per_la_cura_della_pelle_la_bellezza_allitaliana\" >Skincare products: Italian beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/#Quali_sviluppi_futuri_per_lexport_in_Corea_del_Sud\" >What are the future developments for exports in South Korea?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Export_italiano_di_abbigliamento_di_sempre_piu_apprezzato\"><\/span><strong>Italian clothing export of increasingly valued<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>One of the sectors in which Italy has had extraordinary success in South Korea is clothing. Italian brands like <strong>Gucci<\/strong>, <strong>Prada<\/strong>, e <strong>Versace<\/strong> have become synonymous with elegance and style among South Korean consumers. Just the\u2019<a href=\"https:\/\/www.ilsole24ore.com\/art\/il-lusso-vola-corea-moda-regina-dell-export-italiano-seoul-AEoTaKZC\" target=\"_blank\" rel=\"noopener\">high fashion and luxury<\/a> accounted for more than 40% of total Made in Italy exports in the country, with <strong>A growth of 24% in the 2021-22 biennium<\/strong>.<\/p>\n<p>The size of the Korean fashion market is estimated at 33.9 billion euros in 2022 with a growth of 5.2% from the previous year. The market for apparel alone (excluding accessories such as footwear and handbags) amounts to 25.1 billion euros. Footwear amounts to about 5.36 billion euros, for growth over 2021 of 5.3%, while leather goods remains stable at about 2.14 billion euros.<\/p>\n<p>Asia,<strong> Seoul is considered a fashion hub <\/strong>and leading city in the latest fashion trends. Top fashion names seek to profit from this, also taking advantage of the popularity of Korea's \u201cPop\u201d culture (known internationally as HALLIYU), which has numerous followers internationally and acts as a powerful medium for spreading new trends.<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_Cucina_Italiana_come_esperienza_culturale\"><\/span><strong>Italian Cuisine as a Cultural Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Italian cuisine has long been a mainstay of food culture in South Korea. From pasta dishes and pizza to delicacies such as gelato and espresso coffee, Italian food is loved by young and old alike. <strong>Many Italian restaurants run by Italian chefs have settled in South Korea<\/strong>, offering authentic Italian culinary experiences. Italian wine, which has <a href=\"https:\/\/octagona.com\/en\/record-for-italian-wine-export-south-korea\/\" target=\"_blank\" rel=\"noopener\">recently set a new export record in the country<\/a>\u00a0is another strength, with growing popularity among Korean consumers. Italian wines, renowned for their quality and variety, are increasingly in demand in restaurants and wine shops throughout the country. In addition recently, thanks to more and more tourists trying real Italian cuisine during a trip to our country, the need for original recipes is increasing.<\/p>\n<p>Even more relevant is the figure for the food self-sufficiency rate: <strong>currently standing at 45.8%<\/strong>, has been gradually declining since the 1990s, when it exceeded 70%. Against this backdrop, there are therefore ample opportunities for Italian food companies to enter the market, particularly for flour products, almost all of which come from abroad. It is thus that <strong>Korean food imports from Italy in 2022 touched 500 million euros<\/strong>, attesting Italy as the twenty-first-largest supplier. However, when analyzing the main agri-food products (olive oil, pasta, cheeses, coffee, etc.) of \"Made in Italy,\" Italy often reaches the top three positions with significantly larger market shares.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Skincare products: Italian beauty<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Italian attention to beauty and skincare is well-known in South Korea, famous for its advanced beauty industry. Italian skincare products have become a popular choice among Korean consumers seeking effective and long-lasting results.<\/p>\n<p>One of the main reasons for this popularity is the reputation of Italian cosmetics <strong>For the quality of the ingredients used<\/strong> in their products. Many Italian companies rely on natural ingredients, such as olive oil, lavender extract, thermal water, and honey, to create products that deeply nourish the skin and keep it healthy.<\/p>\n<p>In addition, Italy is known for its advanced research in the fields of dermatology and cosmetology. This has led to the creation of innovative, scientifically tested formulations that address a wide range of skin concerns, from acne to aging.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>What are the future developments for exports in South Korea?<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>The phenomenon of the attractiveness of Italian consumer goods exports to South Korea is continuously growing and promises to have a positive impact on trade between the two countries. <strong>The opportunities for Italian companies to expand into South Korea are numerous<\/strong>, and vice-versa, South Korean consumers continue to show a strong interest in what Italy has to offer.<\/p>\n<p>In conclusion, Italy has captured the hearts of Korean consumers thanks to its reputation for quality, style, and craftsmanship. This mutual affection has created a unique bond between the two countries, leading to a continuous exchange of goods and cultures. With the promise of further collaborations and investments, Italian businesses involved in these sectors can reap excellent profits from their commercial relationships with Korean counterparts.<\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/selling-in-south-korea-through-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Selling in South Korea through e-commerce, possibilities and prospects<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/events\/south-korea-the-opportunities-for-italian-companies\/\" target=\"_blank\" rel=\"noopener\">South Korea: opportunities for Italian companies<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>In un mondo sempre pi\u00f9 globalizzato, la Corea del Sud e l\u2019Italia sono unite da una connessione che va oltre le differenze geografiche e culturali: l\u2019apprezzamento per i beni di consumo Made in Italy. Un\u2019affinit\u00e0 che ha trasformato i prodotti italiani in veri e propri must-have tra i consumatori sudcoreani grazie alla loro reputazione di [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[258],"class_list":["post-102092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-corea-del-sud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corea del Sud: record per l&#039;export italiano | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Nuovo traguardo per l&#039;export italiano in Corea del Sud: volano i beni di consumo nel post-pandemia. 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