{"id":102092,"date":"2023-09-25T12:54:23","date_gmt":"2023-09-25T12:54:23","guid":{"rendered":"https:\/\/octagona.com\/?p=102092"},"modified":"2023-11-16T14:56:54","modified_gmt":"2023-11-16T14:56:54","slug":"south-korea-record-italian-export","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/","title":{"rendered":"South Korea: Italian exports of consumer goods soar"},"content":{"rendered":"<p>In un mondo sempre pi\u00f9 globalizzato, la Corea del Sud e l\u2019Italia sono unite da una connessione che va oltre le differenze geografiche e culturali: <strong>l\u2019apprezzamento per i beni di consumo Made in Italy<\/strong>. An affinity that has turned Italian products into true must-haves among South Korean consumers thanks to their reputation for quality, craftsmanship and timeless style, giving rise to a steadily growing import phenomenon from the Belpaese.<\/p>\n<p>In South Korea, this concept has found fertile ground: late 2022, <strong>South Korea is the third largest market for Italian exports to Asia<\/strong>, behind <a href=\"https:\/\/octagona.com\/en\/india-will-replace-china-international-trade\/\" target=\"_blank\" rel=\"noopener\">China<\/a> and Japan, <strong>Worth more than 7 billion euros exported in 2022<\/strong>. So much so that the interchange between South Korea and Italy has grown steadily over the past 10 years with the exception of 2020, when it contracted by 3.5%, reaching a record value of 13.1 billion euros in 2022. As mentioned, it is mainly exports that are growing, which in 2022 confirmed a trade balance firmly in the black for the Peninsula, with a surplus of more than $1 billion, the best among European Union countries after Germany.<\/p>\n<p>In questo senso, diversi settori del Made in Italy hanno vissuto un vero e proprio boom per l\u2019export italiano in Corea del Sud negli ultimi anni: eccoli presentati nel dettaglio di seguito.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Italian clothing export of increasingly valued<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Uno dei settori in cui l\u2019Italia ha avuto un successo straordinario in Corea del Sud \u00e8 l\u2019abbigliamento. Marchi italiani come <strong>Gucci<\/strong>, <strong>Prada<\/strong>, e <strong>Versace<\/strong> have become synonymous with elegance and style among South Korean consumers. Just the\u2019<a href=\"https:\/\/www.ilsole24ore.com\/art\/il-lusso-vola-corea-moda-regina-dell-export-italiano-seoul-AEoTaKZC\" target=\"_blank\" rel=\"noopener\">high fashion and luxury<\/a> accounted for more than 40% of total Made in Italy exports in the country, with <strong>A growth of 24% in the 2021-22 biennium<\/strong>.<\/p>\n<p>The size of the Korean fashion market is estimated at 33.9 billion euros in 2022 with a growth of 5.2% from the previous year. The market for apparel alone (excluding accessories such as footwear and handbags) amounts to 25.1 billion euros. Footwear amounts to about 5.36 billion euros, for growth over 2021 of 5.3%, while leather goods remains stable at about 2.14 billion euros.<\/p>\n<p>Asia,<strong> Seoul is considered a fashion hub <\/strong>and leading city in the latest fashion trends. Top fashion names seek to profit from this, also taking advantage of the popularity of Korea's \u201cPop\u201d culture (known internationally as HALLIYU), which has numerous followers internationally and acts as a powerful medium for spreading new trends.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Italian Cuisine as a Cultural Experience<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Italian cuisine has long been a mainstay of food culture in South Korea. From pasta dishes and pizza to delicacies such as gelato and espresso coffee, Italian food is loved by young and old alike. <strong>Many Italian restaurants run by Italian chefs have settled in South Korea<\/strong>, offering authentic Italian culinary experiences. Italian wine, which has <a href=\"https:\/\/octagona.com\/en\/record-for-italian-wine-export-south-korea\/\" target=\"_blank\" rel=\"noopener\">recently set a new export record in the country<\/a>\u00a0is another strength, with growing popularity among Korean consumers. Italian wines, renowned for their quality and variety, are increasingly in demand in restaurants and wine shops throughout the country. In addition recently, thanks to more and more tourists trying real Italian cuisine during a trip to our country, the need for original recipes is increasing.<\/p>\n<p>Even more relevant is the figure for the food self-sufficiency rate: <strong>currently standing at 45.8%<\/strong>, has been gradually declining since the 1990s, when it exceeded 70%. Against this backdrop, there are therefore ample opportunities for Italian food companies to enter the market, particularly for flour products, almost all of which come from abroad. It is thus that <strong>Korean food imports from Italy in 2022 touched 500 million euros<\/strong>, attestando l\u2019Italia come ventunesimo paese fornitore. Quando si vanno tuttavia ad analizzare i principali prodotti agroalimentari (olio d\u2019oliva, pasta, formaggi, caff\u00e8, ecc) del Made in Italy, l\u2019Italia raggiunge in molti casi le prime tre posizioni con quote di mercato ben pi\u00f9 significative.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Prodotti per la cura della pelle: la bellezza all\u2019italiana<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>L\u2019attenzione italiana per la bellezza e la cura della pelle \u00e8 ben conosciuta in Corea del Sud, famosa per la sua industria della bellezza avanzata. I prodotti per la cura della pelle italiani sono diventati una scelta popolare tra i consumatori coreani che cercano risultati efficaci e duraturi.<\/p>\n<p>One of the main reasons for this popularity is the reputation of Italian cosmetics <strong>For the quality of the ingredients used<\/strong> nei suoi prodotti. Molte aziende italiane si affidano a ingredienti naturali, come l\u2019olio d\u2019oliva, l\u2019estratto di lavanda, l\u2019acqua termale e il miele, per creare prodotti che nutrono la pelle in profondit\u00e0 e la mantengono in salute.<\/p>\n<p>Inoltre, l\u2019Italia \u00e8 conosciuta per la sua ricerca avanzata nel settore della dermatologia e della cosmetologia. Questo ha portato alla creazione di formulazioni innovative e scientificamente testate che affrontano una vasta gamma di problemi cutanei, dall\u2019acne all\u2019invecchiamento.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Quali sviluppi futuri per l\u2019export in Corea del Sud?<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Il fenomeno dell\u2019attrattivit\u00e0 dell\u2019export italiano di beni di consumo in Corea del Sud \u00e8 in continua crescita e promette di avere un impatto positivo sul commercio tra i due paesi. <strong>The opportunities for Italian companies to expand into South Korea are numerous<\/strong>, e viceversa, i consumatori sudcoreani continuano a dimostrare un forte interesse per ci\u00f2 che l\u2019Italia ha da offrire.<\/p>\n<p>In conclusione, l\u2019Italia ha conquistato il cuore dei consumatori coreani grazie alla sua reputazione di qualit\u00e0, stile e artigianalit\u00e0. Questo affetto reciproco ha creato un legame unico tra i due paesi, che si traduce in un continuo scambio di beni e culture. Con la promessa di ulteriori collaborazioni e investimenti, le imprese italiane impegnate in questi settori possono trarre ottimi profitti dalle relazioni commerciali con le controparti coreane.<\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/selling-in-south-korea-through-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Selling in South Korea through e-commerce, possibilities and prospects<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/events\/south-korea-the-opportunities-for-italian-companies\/\" target=\"_blank\" rel=\"noopener\">South Korea: opportunities for Italian companies<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>In un mondo sempre pi\u00f9 globalizzato, la Corea del Sud e l\u2019Italia sono unite da una connessione che va oltre le differenze geografiche e culturali: l\u2019apprezzamento per i beni di consumo Made in Italy. Un\u2019affinit\u00e0 che ha trasformato i prodotti italiani in veri e propri must-have tra i consumatori sudcoreani grazie alla loro reputazione di [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/corea-sud-record-export-italiano\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[258],"class_list":["post-102092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-corea-del-sud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corea del Sud: record per l&#039;export italiano | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Nuovo traguardo per l&#039;export italiano in Corea del Sud: volano i beni di consumo nel post-pandemia. 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