{"id":102322,"date":"2023-11-07T14:36:31","date_gmt":"2023-11-07T14:36:31","guid":{"rendered":"https:\/\/octagona.com\/?p=102322"},"modified":"2023-11-27T10:00:01","modified_gmt":"2023-11-27T10:00:01","slug":"ecommerce-manager","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/ecommerce-manager\/","title":{"rendered":"How to become a successful E-commerce Manager"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-commerce is a constantly expanding field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As reported by the observatory of the <\/span><a href=\"https:\/\/www.osservatori.net\/it\/ricerche\/comunicati-stampa\/ecommerce-acquisti-online-crescita\"><span style=\"font-weight: 400;\">Polytechnic University of Milan<\/span><\/a><span style=\"font-weight: 400;\">, in 2023 online purchases in Italy exceeded 54.2 billion euros (+13% compared to 2022). The sectors with the greatest increase in online purchases are Tourism and Transportation (+30%), Beauty (+11%), Computers and Consumer Electronics, and Publishing (both areas record +8%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside the increase in the number of e-commerce businesses, the demand for E-commerce managers is growing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what exactly are the duties of that role?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The E-commerce Manager is primarily responsible for managing a company's online sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It completely takes care of product management, starting from product selection through logistics to returns management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This figure is becoming increasingly essential with a view to maximizing the activities that gravitate around an online store.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/ecommerce-manager\/#Limportanza_degli_E-commerce_Manager_nel_mercato_digitale\" >The importance of E-commerce managers in the digital marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/ecommerce-manager\/#Come_diventare_un_E-commerce_Manager_competente_e_di_successo\" >How to become a competent and successful E-commerce Manager<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Limportanza_degli_E-commerce_Manager_nel_mercato_digitale\"><\/span><span style=\"font-weight: 400;\">The importance of E-commerce managers in the digital marketplace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Today most companies sell their products through the Internet, supplementing or sometimes replacing the physical store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new business channel is also changing the needs of sales personnel: it is no longer enough to assist the customer who enters the physical store, but it is even more important to generate selected traffic to the website in order to optimize conversion rates, that is, to increase the number of visitors who actually proceed with a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It's no surprise, then, that with online shops continuously growing worldwide, a new role has emerged prominently: the E-commerce Manager, a professional capable of planning and developing <\/span><a href=\"https:\/\/octagona.com\/en\/how-an-e-commerce-works-what-you-need-to-know-to-sell\/\"><span style=\"font-weight: 400;\">an e-commerce<\/span><\/a><span style=\"font-weight: 400;\">, also serving as a coordinator between different specialized departments. These latter departments can include web design and SEO agencies, the company's internal marketing department, public relations managers, and anyone who can positively influence the company's digital growth by acting on multiple fronts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, an E-commerce Manager can be responsible for monitoring financial plans and must be able to analyze sales statistics to optimize product assortment and propose targeted promotions to achieve the set business objectives, even when discussing <\/span><a href=\"https:\/\/octagona.com\/en\/internationalization\/\"><span style=\"font-weight: 400;\">internationalization<\/span><\/a><span style=\"font-weight: 400;\">, that is, to sell outside national borders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it is not necessary for such a figure to be personally involved in all these activities, but it is important that he or she has control over these aspects regardless of direct involvement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Come_diventare_un_E-commerce_Manager_competente_e_di_successo\"><\/span><span style=\"font-weight: 400;\">How to become a competent and successful E-commerce Manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-large wp-image-102323 aligncenter\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-1024x683.jpeg\" alt=\"e-commerce manager\" width=\"640\" height=\"427\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-1024x683.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-768x512.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-1536x1024.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-2048x1366.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/myriam-jessier-eveI7MOcSmw-unsplash-min-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The skills required for a successful E-commerce Manager include extensive business administration experience, a planning and design-oriented mindset, and in-depth knowledge of all strategies aimed at increasing sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An in-depth knowledge of products and their scope is important, as is having strong communication skills and being able to work fruitfully within a team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, being able to rely on effective relationships in all sales-related areas, including business partners, is a key factor for business success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An additional aspect that contributes to the success of an E-commerce Manager is his willingness to adapt his work according to changes in the market; a market that is constantly evolving, increasingly global and at the same time <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export-key-to-internationalization\/\"><span style=\"font-weight: 400;\">increasingly digital<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, a change in Google's algorithm can be enough to completely change a shop's online ranking, just as new competitors can emerge at any time.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering these scenarios, it is important for an E-commerce manager to possess a wide range of knowledge and skills that we summarize in these points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">business administration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">strategies to increase sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search engine optimization (SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital advertising (Google Ads, Facebook Ads, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">market research and analytical skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">industry and product expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication skills and ability to work in a team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development and design of online and email marketing campaigns.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">It is apparent that this role requires specific skills and cannot be the result of improvisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To hold that office in the best way, it is also necessary to stay abreast of the latest business trends and also to be ready to assume judicious changes to strategies in place if they are not bringing about the expected results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for an E-commerce Manager for your business or want to expand your business abroad, you can contact the team at <\/span><a href=\"https:\/\/octagona.com\/en\/who-we-are\/\"><span style=\"font-weight: 400;\">Octagona professionals<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With extensive experience in international markets and also in online commerce, we will be able to find specific figures and possible strategies to support your projects, whatever industry you are in.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Il commercio elettronico \u00e8 un ambito in costante espansione. Come riportato dall\u2019osservatorio del Politecnico di Milano, nel 2023 in Italia gli acquisti online hanno superato i 54,2 miliardi di euro (+13% rispetto al 2022). I settori che maggiormente registrano un aumento degli acquisti online sono il Turismo e Trasporti (+30%), il Beauty (+11%), l\u2019Informatica ed [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/ecommerce-manager\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-102322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come diventare un E-commerce Manager di successo | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Le competenze e le capacit\u00e0 di un E-commerce Manager per coprire 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