{"id":102329,"date":"2023-11-15T14:51:38","date_gmt":"2023-11-15T14:51:38","guid":{"rendered":"https:\/\/octagona.com\/?p=102329"},"modified":"2023-11-27T09:59:15","modified_gmt":"2023-11-27T09:59:15","slug":"sell-in-germany","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/vendere-in-germania\/","title":{"rendered":"Selling in Germany, beyond the recession"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201cWe are emerging from the crisis more slowly than we thought,\u201d said the Minister of Economy Robert Habeck, speaking about the recession Germany went through in 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, signs of recovery were already recorded in the third quarter of 2023: Germany's economy is expected to recover% 1.3% growth in 2024, a figure that confirms the solid economy of the country, Italy's main trading partner for exports.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/vendere-in-germania\/#Vendere_in_Germania_unopportunita_che_non_conosce_battute_darresto\" >Selling in Germany, an opportunity that knows no setbacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/vendere-in-germania\/#Limportanza_del_Lean_Management_per_la_produzione_tedesca\" >The Importance of Lean Management for German Manufacturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/vendere-in-germania\/#Lavvento_dellIndustria_40_in_Germania\" >The advent of Industry 4.0 in Germany<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vendere_in_Germania_unopportunita_che_non_conosce_battute_darresto\"><\/span><span style=\"font-weight: 400;\">Selling in Germany, an opportunity that knows no setbacks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-102330\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-1024x680.jpeg\" alt=\"Selling in Germany\" width=\"640\" height=\"425\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-1024x680.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-300x199.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-768x510.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-1536x1021.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-2048x1361.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/ansgar-scheffold-mtfTz0FnwBw-unsplash-min-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The numbers regarding Made in Italy exports in Germany confirm continuously growing values, as reported by<\/span><a href=\"https:\/\/www.infomercatiesteri.it\/scambi_commerciali.php?id_paesi=69#\"><span style=\"font-weight: 400;\">\u2019Economic Observatory of the Ministry of Foreign Affairs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, in 2023 theI export volume reached 77.5 billion, registering an increase of 15.8%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which sectors are most affected? Of course, the industrial ones, such as steel and chemical-pharmaceuticals. In particular, it is metal products that are most widely conveyed, coming to account for as much as 20.2% of Italy's global exports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools for industry and machinery follow, preceding transportation and the automotive sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We then find other production sectors such as the food and beverage industry. Conversely, the pharmaceutical chemical industry and the fashion and apparel sectors are tied.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the predictions for the future?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the expense of the recession period, <\/span><a href=\"https:\/\/octagona.com\/en\/how-to-export-made-in-italy-to-germany-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">sell in Germany<\/span><\/a><span style=\"font-weight: 400;\"> it will remain an attractive option for many Italian companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Germany will primarily import products related to transportation, valued at over 10 billion. The demand for electrical appliances will also grow, following an increase in demand for goods connected to the energy transition, driven by the blockade of Russian energy and gas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exports will continue to grow in other areas as well, demonstrating the strength of Made in Italy in Germany, which knows no crisis. Among these, we always find the 3Fs, namely Furniture, Fashion, Food.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Limportanza_del_Lean_Management_per_la_produzione_tedesca\"><\/span><span style=\"font-weight: 400;\">The Importance of Lean Management for German Manufacturing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When we talk about Lean Management, what do we mean? This term refers to \u201clean business management,\u201d which is a management philosophy that interprets and implements the principles dictated by the Toyota Production System, with the aim of making production increasingly efficient and capable of better meeting customer needs, while minimizing waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Germany has long adopted Lean Management solutions, albeit revised according to its own production models and a different conception of work, also influenced by academic positions and unions that have always been very strong in the nation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This led to the introduction of its own conception of Lean Management, different from the Japanese one, which nevertheless plays an important role in production processes and aids the affirmation of Industry 4.0, that is, the increasingly important entry of digital technologies into industry, particularly manufacturing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lavvento_dellIndustria_40_in_Germania\"><\/span><span style=\"font-weight: 400;\">The advent of Industry 4.0 in Germany<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The term \u201cIndustry 4.0\u201d was coined at the 2011 Hannover Fair to announce the Zukunftsprojekt Industrie 4.0, a process that led to the massive introduction of digital technologies into German manufacturing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The activities connected to this project were the result of substantial investments primarily aimed at strengthening German manufacturing, making the most of the latest technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The German government has taken on the task of incentivizing digitalization processes, and starting in 2013, \u201cindustry of the future\u201d became a tangible reality in the country, which has since utilized resources and strategies aimed at seizing every possible advantage from digital innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisely for this reason, even in times of recession, Germany is a country capable of responding adequately to the difficulties of a specific historical moment and of maintaining its role as the primary economic partner for our country.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">An interlocutor not to be underestimated<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many products that can achieve excellent results in Germany and <\/span><a href=\"https:\/\/octagona.com\/en\/who-we-are\/\"><span style=\"font-weight: 400;\">Octagona<\/span><\/a><span style=\"font-weight: 400;\"> can help you decisively expand their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling in Germany can be an interesting option for your company as well. Contact us for all the information on what we can do for you and your business.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Lo aveva detto il Ministro dell\u2019Economia Robert Habeck, parlando della recessione che ha attraversato la Germania in questo 2023: \u201cStiamo uscendo dalla crisi pi\u00f9 lentamente di quanto pensato\u201d. Eppure i segnali di ripresa si sono registrati gi\u00e0 nel terzo trimestre del 2023: l\u2019economia della Germania dovrebbe recuperare un 1,3% di crescita del 2024, un dato [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/vendere-in-germania\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendere in Germania, oltre la recessione | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Nonostante il paese abbia 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