


{"id":102353,"date":"2023-11-28T12:55:04","date_gmt":"2023-11-28T12:55:04","guid":{"rendered":"https:\/\/octagona.com\/?p=102353"},"modified":"2025-05-29T13:09:11","modified_gmt":"2025-05-29T13:09:11","slug":"dtem-new-figure","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/dtem-nuova-figura\/","title":{"rendered":"D-TEM: an essential new figure for your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The figure of the D-TEM (i.e., that of the digital export manager) is increasingly necessary for many companies that want to internationalize.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What exactly is it about? What are the specific duties of such a role? We discuss this in detail in this article.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What does a digital export manager do?<\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">D-TEM deals with everything related to managing the export of products, expressly using digital channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes in-depth knowledge about existing regulations in the countries to which the company wants to expand its business, the logistics required to export goods, and the strategies needed to achieve maximum revenues for minimum costs to be incurred by the business entity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it is essential to be fully familiar with digital marketing, that is, the ability to transfer one's business know-how to the global marketplace, taking full advantage of all that a now globalized and purely digital world can offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know the technology behind the <\/span><a href=\"https:\/\/octagona.com\/en\/ecommerce-manager\/\"><span style=\"font-weight: 400;\">online trade<\/span><\/a><span style=\"font-weight: 400;\">, is likewise of vital importance, because digital technology is the high road for companies to successfully export their brand and establish it more firmly, even in relation to old and new competitors.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">D-TEM, why is it increasingly talked about?<\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Why do more and more companies need a Digital Export on their staff, even if only temporarily?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is due, as mentioned above, to the emergence of the global marketplace and the ever-increasing presence of the Internet as one of the main channels for business transactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Physical distances have been largely cut down, and the possibilities of reaching potential customers anywhere in the world have increased tenfold, at the same time cutting down expenses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Italian export trend is continuing to grow, suffice it to say the digital export of consumer goods (B2C and B2B2C) in 2022 grew by 20.3% compared to the previous year, reaching 18.7 billion euros as reported by the<\/span><a href=\"https:\/\/export.gov.it\"><span style=\"font-weight: 400;\"> Ministry of Foreign Affairs and International Cooperation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figure of a D-TEM helps manage the transition phase related to digital sales, managing all those channels (such as e-commerce, social media, marketplace) that are crucial for making one's brand stronger abroad and gaining customers' trust.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-102363\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/Digital-Export-Strategy.png\" alt=\"Digital Export Strategy\" width=\"556\" height=\"466\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/Digital-Export-Strategy.png 940w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/Digital-Export-Strategy-300x251.png 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/Digital-Export-Strategy-768x644.png 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/Digital-Export-Strategy-14x12.png 14w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<div><\/div>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">The challenges facing a D-TEM<\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Clearly, selling abroad represents a great opportunity for so many Italian companies. One among them is the ability to achieve more rapid action and modulate business strategies as they go, interpreting the new inputs of a constantly expanding market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I vantaggi del digital export sono molteplici. permette infatti di non dover obbligare le imprese ad aprire filiali all\u2019estero. Inoltre, il digital export offre una maggiore flessibilit\u00e0 in termini di tempi e costi, consentendo alle aziende di adattarsi rapidamente ai cambiamenti delle esigenze dei clienti o dei mercati esteri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, the role that goes into a D-TEM is particularly delicate and will need to pay special attention to these issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8<\/span><span style=\"font-weight: 400;\"> necessary to know the culture, politics, and regulations of the country to which you want to export your products; each country is different from the other, for example, selling in the States is not the same as <\/span><a href=\"https:\/\/octagona.com\/en\/selling-in-south-korea-through-ecommerce\/\"><span style=\"font-weight: 400;\">selling in South Korea<\/span><\/a><span style=\"font-weight: 400;\"> or in the <\/span><a href=\"https:\/\/octagona.com\/en\/sell-dubai-united-arab-emirates-how-to-do-it\/\"><span style=\"font-weight: 400;\">United Arab Emirates<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8<\/span><span style=\"font-weight: 400;\"> crucial to constantly analyze the market, check new trends, hypothesize new launches and ad hoc productions for the target country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It may be important to find and initiate new commercially profitable partnerships in order to more easily permeate the territory, with the aim of getting to know its tastes and expectations better<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">n particular, what are the tasks required of a Digital Export Manager?<\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The D-TEM figure interacts with the company, providing it with the following multi-step support:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preliminary analysis of the company's status and goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identification of target countries and study of their consumption preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the marketplace\/e-commerce to use for the sale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of competition, both Italian and foreign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identification of possible partners in the field<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a digital strategy that also incorporates marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identification and management of logistics to make the sale especially streamlined, minimizing costs and maximizing profits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">development of marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">study of content for the target country to convey knowledge about its products, possibly working on lead generation processes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The D-TEM will need to be able to interact with other business functions (such as the production and logistics area) and will need to be able to constantly monitor sales results, in order to be able to show detailed reports at any time to top management, taking advantage of the potential of all the tools provided not only by Google but by other entities that provide salient data on the market, whatever the relevant industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to be able to count on such a figure in your company to take a decisive leap and internationalize your business through the increasingly popular digital channels?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We at Octagona are at your disposal, offering all the experience of our team that is also helping so many companies through the role of Digital Export Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more, please contact us. We will get back to you promptly, giving you all the clarification you are looking for. Don't forget, the future of the <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export-things-and-how-it-works\/\"><span style=\"font-weight: 400;\">Digital Export<\/span><\/a><span style=\"font-weight: 400;\"> is now. Take advantage of this moment!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La figura del D-TEM (ovvero quella del digital export manager) \u00e8 sempre pi\u00f9 necessaria per molte imprese che vogliono internazionalizzarsi. Di che si tratta esattamente? Quali sono le specifiche mansioni di tale ruolo? Ne parliamo in dettaglio in questo articolo.\u00a0 Di cosa si occupa un Digital Export Manager? \u00a0 Il D-TEM si occupa di tutto [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/dtem-nuova-figura\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-102353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D-TEM: una nuova figura essenziale | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri perch\u00e9 la figura del D-TEM \u00e8 sempre pi\u00f9 essenziale per aziende che vogliono 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