{"id":102368,"date":"2023-11-30T21:46:07","date_gmt":"2023-11-30T21:46:07","guid":{"rendered":"https:\/\/octagona.com\/?p=102368"},"modified":"2024-03-27T14:47:25","modified_gmt":"2024-03-27T14:47:25","slug":"export-strategy","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/export-strategia\/","title":{"rendered":"Export and strategy, the factors to conquer the market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Export and strategy: how to identify the best international markets to expand your business beyond Italian borders successfully?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this particular time, which is still affected by the economic crisis due to COVID-19,<\/span> <span style=\"font-weight: 400;\">the rising cost of raw materials and geopolitical conflicts, exporting is an option for many companies in every sector to consider in order to diversify risk and maintain good revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the most popular export business areas today?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Istat, the following increased in September 2023.<\/span><span style=\"font-weight: 400;\"> exports outside the European Union, of consumer durables (+6.5%) and energy (+2.5%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are not the only areas of interest; exports continue to grow globally, aided by the rise of an increasingly global and digitized market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, according to the Economic Observatory of the Ministry of Foreign Affairs and International Cooperation, Italy ranks sixth among the leading exporters on a global scale. In 2022, our nation reached a total turnover, related to exports, of as much as 624,710 million euros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a sizeable number, which makes one realize the importance of foreign sales to our country's economy.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/export-strategia\/#Export_la_necessita_di_una_strategia_in_grado_di_vincere_ogni_sfida\" >Export, the need for a strategy that can meet every challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/export-strategia\/#Come_prepararsi_a_un_processo_di_export_a_partire_dalla_scelta_dei_giusti_prodotti\" >How to prepare for an export process, starting with choosing the right products\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/export-strategia\/#Gli_step_essenziali_per_conquistare_i_nuovi_mercati\" >The essential steps to conquering new markets\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/export-strategia\/#Export_strategia_e_tempistica\" >Export, strategy and timing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Export_la_necessita_di_una_strategia_in_grado_di_vincere_ogni_sfida\"><\/span><span style=\"font-weight: 400;\">Export, the need for a strategy that can meet every challenge<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-102369\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-1024x681.jpeg\" alt=\"Export and strategy\" width=\"640\" height=\"426\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-1024x681.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-768x511.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-1536x1022.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-2048x1363.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2023\/11\/chuttersnap-BNBA1h-NgdY-unsplash-min-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Many companies face the increasingly fierce advance of competitors even on an international scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, trading beyond Italy will become increasingly crucial for those who want to do business in the future, getting the most out of their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/export.gov.it\/preparati-export\/benefici-export#:~:text=La%20spiegazione%20%C3%A8%20piuttosto%20semplice,i%20propri%20beni%20o%20servizi.\"><span style=\"font-weight: 400;\">Ministry of Foreign Affairs and International Cooperation<\/span><\/a><span style=\"font-weight: 400;\"> summarizes the three main benefits associated with exporting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth: SMEs that diversify their markets grow at higher rates;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitiveness: operating in different countries allows companies to accrue additional skills;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profitability: trading in several countries, allows for a better ROE than companies that trade only in Italy (13.9% compared to 9.6% for the latter).<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite the advantages, the process of <\/span><a href=\"https:\/\/octagona.com\/en\/internationalization\/\"><span style=\"font-weight: 400;\">internationalization<\/span><\/a><span style=\"font-weight: 400;\"> however, cannot be the result of improvisation, but the result of careful analysis and research as well as judicious strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are more questions to ask about this, but one of the first is to determine what is the most effective method of achieving success in international markets.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Come_prepararsi_a_un_processo_di_export_a_partire_dalla_scelta_dei_giusti_prodotti\"><\/span><span style=\"font-weight: 400;\">How to prepare for an export process, starting with choosing the right products\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">One of the first steps in a winning strategy is to identify the product(s) to be targeted by the <\/span><a href=\"https:\/\/octagona.com\/en\/why-sell-foreign\/\"><span style=\"font-weight: 400;\">foreign sale<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There must be demand for such goods in the target countries, and there must be assurance that the goods comply with the relevant regulations in the target nations.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the countries in which we intend to offer products must be purposefully chosen.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distribution channels deserve further consideration and careful planning to avoid delivery delays and excessive costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, the figure of a <\/span><a href=\"https:\/\/octagona.com\/en\/international-advisory\/\"><span style=\"font-weight: 400;\">International Advisor<\/span><\/a><span style=\"font-weight: 400;\"> within a company that wants to expand its business boundaries, it can be critical to expanding its business decisively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such a role can in fact analyze the best tools to deploy, as well as methods and strategies, and identify where to target their proposals, getting the best results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also shed light on what results are desired and achievable by assessing every aspect of the company and its potential, establishing the basic assumptions of the export process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, it is not reasonably possible to achieve success and profit if you do not have the right mindset to open up to new markets and new customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pertanto, \u00e8 fondamentale comprendere come affrontare l\u2019internazionalizzazione della propria azienda, con il fine di acquisire tutti quegli strumenti innovativi che permetteranno di far penetrare in modo significativo il proprio business in altri paesi.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Gli_step_essenziali_per_conquistare_i_nuovi_mercati\"><\/span><span style=\"font-weight: 400;\">The essential steps to conquering new markets\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Before delving into market research and target country identification, it is a good idea to conduct a SWOT analysis of your company (strengths, weaknesses and what your value proposition consists of) by determining what sets you apart from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, the destination country must be identified:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">economic growth;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">request for the company's products\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">geographical and cultural proximity;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any duties and certifications.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">are just some of the variables that need to be thoroughly analyzed to understand the potential of product exports in one or more target foreign markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having determined the target countries, we delve into their analysis by determining competitors, potential leads and the famous 4 P's of marketing (product, price, promotion and place).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, once the research phase is completed, the <\/span><a href=\"https:\/\/octagona.com\/en\/internationalization-models-for-companies\/\"><span style=\"font-weight: 400;\">model of internationalization<\/span><\/a><span style=\"font-weight: 400;\"> more appropriate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The analysis performed already provides guidance as to which model to adopt, but the final choice is also based on two other key variables: investment grade and risk appetite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these elements in mind,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct or indirect export: in the former case it is the company that handles sales directly, while in the latter it uses agents or distributors. For short periods, one can also rely on a <\/span><a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\"><span style=\"font-weight: 400;\">Temporary Export Manager<\/span><\/a><span style=\"font-weight: 400;\">. It represents the simplest, lowest risk and investment model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic partnerships: in this case, these are collaborations with local partners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opening companies abroad: this is the highest risk and investment choice, but allows full control of operations,<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the key factors, to embark on an export path supported by an appropriate strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there is a further need that the company will have to address if it wishes to consolidate its presence in a foreign economy in the long run: not only to study the current market, but also to try to forecast its possible trends, possibly modifying its export strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the latter is not a static element, but a potentially ongoing process that will enable the company to establish its brand more and more, through the most effective communication to express the value of its business proposition and achieving full customer satisfaction, having proactively intercepted their preferences.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Export_strategia_e_tempistica\"><\/span><span style=\"font-weight: 400;\">Export, strategy and timing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Per un\u2019impresa che vuole esportare le proprie merci all\u2019estero, \u00e8 necessario stabilire obiettivi tangibili in un periodo di tempo congruo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This factor is essential for both the proper setting of the project and its completion. When you set too ambitious goals with too short a time frame, you may think that you do not have the qualities needed to succeed in international markets or that you have done something wrong. In reality, with respect to the set expectations, it is only necessary to give time to the results so that what has been done produces the right brand statement and brings the right gains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, underestimated goals with too long a time frame risk making the project unprofitable and not getting the most out of it, with negative consequences for the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If these concepts are embraced, all subsequent decisions, from strategy to useful business actions to acquire new customers, will go in the right direction, successfully conquering new markets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Octagona, through its team of vastly experienced professionals, can help your company seize every opportunity to successfully approach international markets, consistently and sustainably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See our <\/span><a href=\"https:\/\/octagona.com\/en\/case-studies\/\"><span style=\"font-weight: 400;\">case studies<\/span><\/a><span style=\"font-weight: 400;\"> and contact us for information on everything we can do for you, your business, and the growth it deserves.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Export e strategia: come individuare i migliori mercati internazionali per allargare il proprio business oltre i confini italiani con successo? In questo particolare momento, che risente ancora della crisi economica dovuta al COVID-19, l\u2019aumento del costo delle materie prime e i conflitti geopolitici, l\u2019export \u00e8 un\u2019opzione da valutare per molte imprese di ogni settore al [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/export-strategia\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":102371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Export e strategia, i fattori per conquistare il 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