{"id":102466,"date":"2026-01-26T13:52:14","date_gmt":"2026-01-26T13:52:14","guid":{"rendered":"https:\/\/octagona.com\/?p=102466"},"modified":"2026-01-26T13:51:11","modified_gmt":"2026-01-26T13:51:11","slug":"selling-in-vietnam","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/vendere-in-vietnam\/","title":{"rendered":"Opportunities to sell in Vietnam, what you need to know"},"content":{"rendered":"

Vietnam represents one of the most dynamic and promising economies in Southeast Asia, with a projected GDP growth of 6.5% between 2023 and 2027. <\/span><\/span><\/p>\n

This country is an ideal entry point for Italian companies looking to expand into the ASEAN region. With a population of approximately\u00a0<\/span>100<\/span>\u00a0million inhabitants and a growing middle class, Vietnam offers attractive opportunities, particularly for high-quality, high value-added products.<\/span><\/span>\u00a0<\/span><\/p>\n

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Vietnam's economic environment and growth<\/span><\/h2>\n

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\"why<\/p>\n

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Vietnam continues to stand out as one of the most dynamic economies in Southeast Asia. In the 2024-2025 biennium, the country has confirmed a sustained pace of growth, with GDP expanding around the 6-6.5% per year<\/strong>, driven by manufacturing, foreign investment and strengthening domestic consumption. With a population that has surpassed the 100 million inhabitants<\/strong> and an average age of under 35, Vietnam has a large pool of young workforce and a rapidly growing middle class that is increasingly oriented toward quality products and international brands.<\/p>\n

The manufacturing sector remains one of the mainstays of the economy, supported by the gradual shift of global supply chains to Vietnam (\u201cChina+1\u201d strategy) and government policies favorable to manufacturing investment. In parallel, the country is investing significantly in infrastructure, logistics, energy and digitalization<\/strong>, strengthening its role as a regional industrial and commercial hub.<\/p>\n

A further element of transformation is the strong growth of the\u2019digital economy<\/strong>: e-commerce, digital payments and online services continue to expand in double digits, expanding market access channels for foreign companies. In this context, Vietnam emerges not only as a production platform, but also as a Increasingly relevant target market<\/strong> For Italian companies interested in the ASEAN region.<\/p>\n

EU-Vietnam Free Trade Agreement (EVFTA)<\/span><\/h2>\n

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\"How<\/p>\n

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L\u2019European Union-Vietnam Free Trade Agreement (EVFTA)<\/strong>, effective from 2020, is one of the main factors in attracting European and Italian companies to the Vietnamese market. The agreement provides for the gradual elimination of over 99% of customs duties<\/strong> on bilateral trade within a time horizon of about ten years, with immediate benefits for many categories of industrial and agribusiness products.<\/p>\n

Already in the first years of its implementation, EVFTA has significantly improved market access conditions for European producers, reducing import costs and increasing the competitiveness of EU products against those from outside Europe. Sectors such as. machinery, electrical equipment, automotive, chemical, pharmaceutical, fashion and agribusiness<\/strong> turn out to be among the main beneficiaries of tariff reductions.<\/p>\n

In addition to customs aspects, the EVFTA also introduces measures aimed at. Strengthen the protection of intellectual property<\/strong>, improve regulatory transparency and facilitate access to Vietnamese government procurement for European companies. For Italian companies, this translates not only into a direct economic benefit, but also into a more predictable regulatory framework aligned with international standards.<\/p>\n

To take full advantage of the benefits of the agreement, however, it is essential to carefully check the rules of origin<\/strong>, the correct customs classification of products and compliance with documentary requirements, aspects that have a major impact on the effective application of tariff facilities.<\/p>\n

Sectors of opportunity for Italian companies<\/h2>\n

Vietnam offers opportunities in several key sectors for Italian companies:<\/p>\n