{"id":102724,"date":"2024-01-30T15:05:43","date_gmt":"2024-01-30T15:05:43","guid":{"rendered":"https:\/\/octagona.com\/?p=102724"},"modified":"2025-05-29T11:16:50","modified_gmt":"2025-05-29T11:16:50","slug":"competitor-analysis","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/analisi-competitor\/","title":{"rendered":"Competitor analysis: its importance in the internationalization process"},"content":{"rendered":"<p><b>L\u2019analisi dei competitor <\/b><span style=\"font-weight: 400;\">\u00e8, ad oggi, diventata una pratica fondamentale per il successo di un\u2019azienda, indipendentemente dal settore di interesse. Si tratta di un processo volto all\u2019individuazione di tutta una serie di punti di forza e di debolezza della concorrenza all\u2019interno del settore d\u2019interesse. Lo scopo di tutto ci\u00f2 consiste nell\u2019elaborazione e nella messa in pratica della <\/span><b>optimal strategy to successfully establish itself in the market.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This activity is also of great importance for companies beginning their internationalization journey, as it enables the development of targeted strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, it also becomes indispensable to carry out this kind of analysis at the level of the <\/span><b>digital<\/b><span style=\"font-weight: 400;\">: below let's look together at all the benefits that come with it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-102725 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-1024x683.jpeg\" alt=\"competitor analysis\" width=\"640\" height=\"427\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-1024x683.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-768x512.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-1536x1024.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-2048x1365.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/isaac-smith-AT77Q0Njnt0-unsplash-min-1-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#Come_effettuare_una_corretta_analisi_digitale_dei_competitor\" >How to perform proper digital competitor analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#1%C2%B0_Step_mappatura_dei_competitors\" >Step 1: Competitor mapping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#2%C2%B0_Step_analisi_dei_competitors\" >Step 2: Competitor analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#3%C2%B0_Step_analisi_della_strategia_di_marketing_dei_competitors\" >Step 3: Analysis of competitors' marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#4%C2%B0_Step_piano_dazione\" >4\u00b0 Step: piano d\u2019azione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/#Lanalisi_dei_competitor_per_il_Digital_Export\" >L\u2019analisi dei competitor per il Digital Export<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Come_effettuare_una_corretta_analisi_digitale_dei_competitor\"><\/span><span style=\"font-weight: 400;\">How to perform proper digital competitor analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The results of research that accurately describes the numbers of competitors' online presence can suggest what are the key factors in their success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not mean that one should replicate the activities of competitors and their ways of interacting with the target market, quite the contrary; <\/span>each <strong><a href=\"https:\/\/octagona.com\/en\/export-strategy\/\">internationalization strategy <\/a><\/strong><span style=\"font-weight: 400;\">should in fact be <\/span><strong>customized <\/strong><span style=\"font-weight: 400;\">and based on one's own goals and capabilities. Knowing the pivotal elements underlying an opposing business, however, can help one better understand the potential of one brand versus another, and to understand what, if any, differences might be win-win by addressing the same market.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1%C2%B0_Step_mappatura_dei_competitors\"><\/span><span style=\"font-weight: 400;\">Step 1: Competitor mapping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">First, a <\/span><b>accurate map of all competitors <\/b><span style=\"font-weight: 400;\">main. You can do this by using a digital tool that allows you to accomplish the\u2019<strong>SEO analysis<\/strong>, through which the major players in your industry are easily identified just by entering your company domain. The site is able to show you who you are competing with online, and you can see the relative market positions of each competitor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advantage of this research is twofold: not only is there the possibility of identifying all the <\/span><b>organic competitors<\/b><span style=\"font-weight: 400;\"> (those who appear with your company in search results via the keywords you are interested in), but also those who rank through sponsorships and paid advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, by conducting this research using digital tools, it is possible to obtain very detailed information, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The weight of each competitor in the sector;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of keywords it ranks for;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many paid keywords you have in common with a competitor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much paid traffic your ads are generating.<\/span><\/li>\n<\/ul>\n<p>Once the competition map has been created, one is able to define the position with respect to all other players in the industry and can move on to the second step.<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2%C2%B0_Step_analisi_dei_competitors\"><\/span><span style=\"font-weight: 400;\">Step 2: Competitor analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Secondly, it is necessary to<\/span><b> analyze competitors<\/b><span style=\"font-weight: 400;\"> emerged from the initial research and create a profile for each of them. The main questions to be referred to for relevant information could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long has the company been active in that market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How extensive is your sales network?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the distribution channels used?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the most successful products?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your target audience and what characterizes it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your presence on social and other digital channels? How do you exploit them?<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3%C2%B0_Step_analisi_della_strategia_di_marketing_dei_competitors\"><\/span><span style=\"font-weight: 400;\">Step 3: Analysis of competitors' marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Next, it is time to turn to the analysis of what are the <\/span><b>levers <\/b><span style=\"font-weight: 400;\">main of the <\/span><b>marketing <\/b><span style=\"font-weight: 400;\">(Product, Price, Positioning and Promotion) in order to get a clearer picture of the strategies adopted by competitors and their effectiveness. In particular, we focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the featured and most successful products or services;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their pricing strategies, including sales and discounts;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional promotions such as referral schemes or other extra benefits.\u00a0<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4%C2%B0_Step_piano_dazione\"><\/span><span style=\"font-weight: 400;\">4\u00b0 Step: piano d\u2019azione<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il quarto ed ultimo step consiste finalmente nell\u2019individuare un vero e proprio <\/span><b>roadmap<\/b><span style=\"font-weight: 400;\">: Once you have identified your competitors, their market position, and their strategies, you need to choose the <strong>SEO strategy<\/strong> you want to put in place, select the keywords with which you want to index yourself. Finally, draw up a proper editorial plan to maintain some continuity. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-102726 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-1024x683.jpeg\" alt=\"Temporary Export Manager\" width=\"640\" height=\"427\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-1024x683.jpeg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-300x200.jpeg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-768x512.jpeg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-1536x1024.jpeg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-2048x1365.jpeg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-18x12.jpeg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/01\/radission-us-_XeQ8XEWb4Q-unsplash-min-scaled.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lanalisi_dei_competitor_per_il_Digital_Export\"><\/span><span style=\"font-weight: 400;\">L\u2019analisi dei competitor per il Digital Export<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Competitor analysis in internationalization has often been underestimated, and this mistake has unfavorably impacted many businesses. Any self-respecting marketing plan must <\/span><span style=\"font-weight: 400;\">hold<\/span><span style=\"font-weight: 400;\"> considering <\/span><span style=\"font-weight: 400;\">the competitive analysis<\/span><span style=\"font-weight: 400;\">, even in the digital sphere, to be optimal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, it is increasingly essential to use the figure of a <strong><a href=\"https:\/\/octagona.com\/en\/dtem-new-figure\/\">Digital Export Manager<\/a>, <\/strong>digital marketing expert who can research all the major competitive players for a given brand and study their distribution network, production type, and their communication methods using digital tools. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling abroad through the <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export\/\"><span style=\"font-weight: 400;\">digital export<\/span><\/a><span style=\"font-weight: 400;\"> offers, in fact, incredible opportunities to enhance your brand, as well as to reach new customers around the world.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/contacts\/\"><span style=\"font-weight: 400;\">Contact Octagona<\/span><\/a><span style=\"font-weight: 400;\"> to find such a figure, a crucial ally that cannot be missed if you really want to establish your brand beyond national borders.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019analisi dei competitor \u00e8, ad oggi, diventata una pratica fondamentale per il successo di un\u2019azienda, indipendentemente dal settore di interesse. Si tratta di un processo volto all\u2019individuazione di tutta una serie di punti di forza e di debolezza della concorrenza all\u2019interno del settore d\u2019interesse. Lo scopo di tutto ci\u00f2 consiste nell\u2019elaborazione e nella messa in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/analisi-competitor\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":102736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239,4],"tags":[],"class_list":["post-102724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analisi dei competitor: l&#039;importanza | Octagona Srl<\/title>\n<meta name=\"description\" content=\"L&#039;analisi dei competitor \u00e8 un fattore chiave da tenere presente in ogni strategia per 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