{"id":102724,"date":"2024-01-30T15:05:43","date_gmt":"2024-01-30T15:05:43","guid":{"rendered":"https:\/\/octagona.com\/?p=102724"},"modified":"2025-05-29T11:16:50","modified_gmt":"2025-05-29T11:16:50","slug":"competitor-analysis","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/analisi-competitor\/","title":{"rendered":"Competitor analysis: its importance in the internationalization process"},"content":{"rendered":"

L\u2019analisi dei competitor <\/b>\u00e8, ad oggi, diventata una pratica fondamentale per il successo di un\u2019azienda, indipendentemente dal settore di interesse. Si tratta di un processo volto all\u2019individuazione di tutta una serie di punti di forza e di debolezza della concorrenza all\u2019interno del settore d\u2019interesse. Lo scopo di tutto ci\u00f2 consiste nell\u2019elaborazione e nella messa in pratica della <\/span>optimal strategy to successfully establish itself in the market.\u00a0<\/b><\/p>\n

This activity is also of great importance for companies beginning their internationalization journey, as it enables the development of targeted strategies.\u00a0<\/span><\/p>\n

Nowadays, it also becomes indispensable to carry out this kind of analysis at the level of the <\/span>digital<\/b>: below let's look together at all the benefits that come with it.<\/span><\/p>\n

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How to perform proper digital competitor analysis<\/span><\/h2>\n

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The results of research that accurately describes the numbers of competitors' online presence can suggest what are the key factors in their success.<\/span><\/p>\n

This does not mean that one should replicate the activities of competitors and their ways of interacting with the target market, quite the contrary; <\/span>each internationalization strategy <\/a><\/strong>should in fact be <\/span>customized <\/strong>and based on one's own goals and capabilities. Knowing the pivotal elements underlying an opposing business, however, can help one better understand the potential of one brand versus another, and to understand what, if any, differences might be win-win by addressing the same market.<\/span><\/p>\n

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Step 1: Competitor mapping<\/span><\/h2>\n

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First, a <\/span>accurate map of all competitors <\/b>main. You can do this by using a digital tool that allows you to accomplish the\u2019SEO analysis<\/strong>, through which the major players in your industry are easily identified just by entering your company domain. The site is able to show you who you are competing with online, and you can see the relative market positions of each competitor.\u00a0<\/span><\/p>\n

The advantage of this research is twofold: not only is there the possibility of identifying all the <\/span>organic competitors<\/b> (those who appear with your company in search results via the keywords you are interested in), but also those who rank through sponsorships and paid advertising.\u00a0<\/span><\/p>\n

So, by conducting this research using digital tools, it is possible to obtain very detailed information, such as:<\/span><\/p>\n