{"id":102874,"date":"2024-02-27T17:13:58","date_gmt":"2024-02-27T17:13:58","guid":{"rendered":"https:\/\/octagona.com\/?p=102874"},"modified":"2024-03-24T21:21:51","modified_gmt":"2024-03-24T21:21:51","slug":"business-plan","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/business-plan\/","title":{"rendered":"Business plan, its importance for exporting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> Is the reference document for any internationalization strategy <\/span><span style=\"font-weight: 400;\">within each company<\/span><span style=\"font-weight: 400;\">, whatever industry you are in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It contains all the information on every step needed to begin an export journey, starting with your company overview and feasibility analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expanding one's sales activity outside the country's borders requires great care, and a business plan allows one to have all the guidelines of the activities to be carried out to achieve the desired goals at all times at hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no single model of <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\">, can be processed differently and contain different information, depending on the needs of the <\/span><span style=\"font-weight: 400;\">single <\/span><span style=\"font-weight: 400;\">enterprise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In any case, <\/span><span style=\"font-weight: 400;\">it's about<\/span><span style=\"font-weight: 400;\"> a document that may be modified over time, because any strategy may undergo changes, for example in relation to situations that impact the market (see the <\/span><a href=\"https:\/\/octagona.com\/en\/suez-channel-export-blockade\/\"><span style=\"font-weight: 400;\">crisis in the Suez Canal<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The guidance that this document provides<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">will accompany each step aimed at penetrating the foreign market, enabling a clear view of what needs to be done in the export process at all times.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-102879 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-1024x683.jpg\" alt=\"business plan\" width=\"640\" height=\"427\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-1024x683.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-300x200.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-768x513.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-1536x1025.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-2048x1367.jpg 2048w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-18x12.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/scott-graham-OQMZwNd3ThU-unsplash-min-scaled.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Business plan<\/span><span style=\"font-weight: 400;\">: what it contains and why it is important to do so<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The drafting of a <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> must be made at the time when the d\u2019 strategy is developed.\u2019<\/span><a href=\"https:\/\/octagona.com\/en\/services\/\"><span style=\"font-weight: 400;\">internationalization<\/span><\/a><span style=\"font-weight: 400;\">, and must be shared with the entire team engaged in the project, <\/span><span style=\"font-weight: 400;\">so that everyone has an overall view of the activities to be accomplished. It includes objectives, strategies, sales, marketing, and forecasting at the financial level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us take a closer look at the main features of this important document.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What should comprise a <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\">?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/it\/business\/business-plan-esempio\/\"><span style=\"font-weight: 400;\">business plan<\/span><\/a><span style=\"font-weight: 400;\"> designed for export will need to contain <\/span><span style=\"font-weight: 400;\">the following<\/span><span style=\"font-weight: 400;\"> information:<\/span><\/p>\n<p><b>Overview of the company and the products\/services it intends to export<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This section should include all information about the enterprise, such as the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the form<\/span><span style=\"font-weight: 400;\"> legal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the type of goods sold and its sector<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The overall brand vision and corporate values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company's presence, if any, in the target country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the structure of the team\u00a0<\/span><\/li>\n<\/ul>\n<p> \u00a0<br \/>\n<b>Market analysis targeting the countries where the investment is directed<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular we refer to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To the economic performance of the country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To the demand for certain products in the country and application areas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To the customer base and relative purchasing power<\/span><\/li>\n<\/ul>\n<p> \u00a0<br \/>\n<span style=\"font-weight: 400;\">The market analysis should then capture the company's strengths and weaknesses, e.g., experience in foreign markets, the presence of certifications and\/or patents on the products to be sold, the possibility of implementing partnerships in the short term.<\/span><\/p>\n<p><b>Defining the operational strategy<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Included in this section are key elements that refer to all those activities that relate to achieving the set goal, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The preparation of the business model;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The identification of the best location (e.g., identification of the warehouse)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the <\/span><a href=\"https:\/\/octagona.com\/en\/what-supply-chain-means\/\"><span style=\"font-weight: 400;\">supply chain<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pre\/post sales services<\/span><\/li>\n<\/ul>\n<p> \u00a0<br \/>\n<b>Defining the marketing strategy<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing strategy, even in the digital sphere, must be focused on the target customers you are targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drawing inspiration from sections of the <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> discussed earlier, will have to highlight which aspects emphasize the qualities of the products and allow them to stand out from those of competitors. The best communication channels, including social channels, will also have to be chosen to best convey the brand's identity and strength.\u00a0<\/span><\/p>\n<p><b>Financial plan that forecasts inflows and outflows<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A financial plan may contain more or less information, depending on the type of audience and objectives.<\/span> <span style=\"font-weight: 400;\">Generally includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the sales forecast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the profit and loss account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the cash flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">capital budget<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<p> \u00a0<br \/>\n<span style=\"font-weight: 400;\">In addition, it is advisable to include indices such as ROE, ROI, ROS, etc., which give a good idea of the return on investment made.<\/span><\/p>\n<p><b>Goals for the short, medium and long term<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, it is essential to include in the <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> the objectives <\/span><span style=\"font-weight: 400;\">that we set ourselves to achieve by a certain deadline<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> For example.<\/span><b>, <\/b><span style=\"font-weight: 400;\">targets can be given within 6 months of the start of the export activity, and those at 1 year and 2 years, and so on. <\/span><span style=\"font-weight: 400;\">In planning, it is appropriate not only to identify goals, but also to schedule activities and milestones.<\/span><\/p>\n<p><b>Simulations of unanticipated events<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To best cope with all kinds of situations, it is <\/span><span style=\"font-weight: 400;\">appropriate<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">hypothesize what actions to take in the event of worst-case events that could negatively impact sales. Know what to do in a change of scenario <\/span><span style=\"font-weight: 400;\">unexpected<\/span><span style=\"font-weight: 400;\">, allows the company to adopt appropriate strategies that can support sudden changes in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no set order in the list of points <\/span><span style=\"font-weight: 400;\">that we exhibited<\/span><span style=\"font-weight: 400;\">, some may indeed be eliminated if they are deemed not essential. Other steps, on the other hand, may be explored in greater depth, depending on the needs of your business.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-102880 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-1024x576.jpg\" alt=\"importance of drawing up a business plan\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/02\/Immagini-per-articoli-sito-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Prepare a <\/span><span style=\"font-weight: 400;\">Business<\/span><span style=\"font-weight: 400;\"> Plan, because we feel it is necessary to do so<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Investing time and money in writing a<\/span><span style=\"font-weight: 400;\"> business plan<\/span> <span style=\"font-weight: 400;\">may appear superfluous, <\/span><span style=\"font-weight: 400;\">But it may be a serious mistake to disregard it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your company has already undertaken foreign sales activities, we suggest you implement it <\/span><span style=\"font-weight: 400;\">as often as you intend<\/span><span style=\"font-weight: 400;\">\u00a0to expand your business in the country where you already have a presence, or you want to penetrate the market of other nations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are specific reasons why this is necessary:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> is essential if your business wants to apply for funding and\/or if you want to <\/span><a href=\"https:\/\/octagona.com\/en\/form-company-india\/\"><span style=\"font-weight: 400;\">open a branch office abroad<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">represents the calling card when your company needs to interact with entities and potential business partners in the country to which you wish to expand, so that you can demonstrate that there is a viable and sustainable strategy in a congruent time frame;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">allows the enterprise's goals to be always at hand, with a clear outline that includes actions and investments.\u00a0<\/span><\/li>\n<\/ul>\n<p> \u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">The support needed to draft a <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> winning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anyone can technically prepare a <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">But the real challenge is to make it as realistic as possible and leave nothing to chance<\/span><span style=\"font-weight: 400;\">. Very often some aspects are overlooked that are fundamental\u00a0 <\/span><span style=\"font-weight: 400;\">For the success of the company<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lack of certain information can jeopardize the project itself, which is why the drafting of <\/span><span style=\"font-weight: 400;\">business plan<\/span><span style=\"font-weight: 400;\"> requires specific analytical skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is important to rely on <\/span><a href=\"https:\/\/octagona.com\/en\/international-advisory\/\"><span style=\"font-weight: 400;\">figures<\/span><\/a><span style=\"font-weight: 400;\"> able to produce a business plan that is complete in every part, and that accurately reflects the purposes of your company. <\/span><a href=\"https:\/\/octagona.com\/en\/who-we-are\/\"><span style=\"font-weight: 400;\">Octagona<\/span><\/a><span style=\"font-weight: 400;\"> provides his skills and experience to support you in this, if you would like information please contact us.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Il business plan \u00e8 il documento di riferimento per ogni strategia d\u2019internazionalizzazione all\u2019interno di ogni azienda, qualsiasi sia il settore in cui si operi. Contiene tutte le informazioni su ogni passaggio necessario per iniziare un percorso di export, a partire dalla panoramica della tua azienda e dall\u2019analisi di fattibilit\u00e0. Espandere la propria attivit\u00e0 di vendita [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/business-plan\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":102881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business plan, la sua importanza per l&#039;export | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Come mai \u00e8 importante redigere un business plan che analizzi nel dettaglio tutti i passaggi di una attivit\u00e0 di export.\" \/>\n<meta name=\"robots\" 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