{"id":102977,"date":"2024-03-13T17:41:58","date_gmt":"2024-03-13T17:41:58","guid":{"rendered":"https:\/\/octagona.com\/?p=102977"},"modified":"2025-05-29T12:30:50","modified_gmt":"2025-05-29T12:30:50","slug":"how-ecommerce-works","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-funziona-ecommerce\/","title":{"rendered":"How an ecommerce business works: the complete guide for exporters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In an increasingly digitized world, knowing <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\"> has become essential for any company that aspires to grow in new markets and maintain its competitiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Realizzare e gestire un negozio online \u00e8 tutt\u2019altro che semplice, in quanto richiede la considerazione di numerosi fattori e va oltre l\u2019adozione di piattaforme \u201cchiavi in mano\u201d, necessitando di un impegno approfondito per ottenere risultati significativi in termini di vendite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per coloro che operano nel settore dell\u2019<\/span><a href=\"https:\/\/octagona.com\/en\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">export<\/span><\/a><span style=\"font-weight: 400;\">, diventa cruciale che l\u2019e-commerce sia in grado di estendere le vendite al di l\u00e0 dei confini nazionali, in modo da garantire una presenza e un impatto globali per il successo duraturo del proprio business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we will explore in detail the salient elements to consider when setting up an e-commerce business, while also analyzing the most common mistakes to avoid on this path.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-102989\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1024x576.jpg\" alt=\"How an e-commerce works\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Understand <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\">: strategy and management\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technically, an e-commerce is based on four main systems connected to each other: a web server for managing the site and purchases, a database for tracking items in stock and checking their availability in real time, and a shipping system for delivering products, <\/span><span style=\"font-weight: 400;\">and a system that enables secure and immediate transactions by offering one or more payment methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to a physical store, it offers greater convenience to shoppers, allowing them to make purchases from anywhere at any time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its immediate strength thus lies in reaching a large pool of potential consumers, yet it must compete in a global market crowded with numerous competitors, where digital marketing strategies play a crucial role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ogni aspetto dell\u2019e-commerce richiede attenzione al dettaglio, dalla gestione degli ordini alla logistica, dalla relazione con i clienti alle attivit\u00e0 promozionali.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The importance of proper catalog management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019efficace gestione del catalogo rappresenta un passaggio fondamentale per il successo di un e-commerce, soprattutto se desideri <\/span><span style=\"font-weight: 400;\">sell abroad<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you are planning to open an online store with prospects for global expansion, and you wonder. <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\">, it is necessary to keep in mind that in order to make it truly competitive, it is essential to make a careful selection of the products to be offered, taking into account their suitability for the online market of foreign countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have chosen the products, pay attention to their visual presentation, ensuring that the images are detailed and engaging, allowing for a full view that enhances their features.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to achieve effective order and inventory management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gestire gli ordini e il magazzino \u00e8 cruciale per il successo di un\u2019azienda, specialmente in un contesto di e-commerce. Una gestione approssimativa pu\u00f2 infatti portare a perdite finanziarie e alla perdita di fiducia da parte dei tuoi clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It requires detailed assessments and constant efforts to ensure the same efficiency and accuracy over time, always considering such crucial factors as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The need to be able to rely on qualified personnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">accurate documentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The optimization of each stage of logistics<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Per un e-commerce che effettua vendite fuori dai confini nazionali, \u00e8 necessario valutare attentamente i metodi di spedizione disponibili, i tempi di consegna stimati e i costi aggiuntivi associati all\u2019esportazione, al fine di garantire un servizio efficiente e soddisfacente per gli utenti finali.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questo processo pu\u00f2 essere complicato, poich\u00e9 l\u2019export implica la necessit\u00e0 di conformarsi a normative estere che spesso non sono facilmente comprensibili.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under these circumstances, the presence of a <\/span><span style=\"font-weight: 400;\">e-commerce manager<\/span><span style=\"font-weight: 400;\"> risulta fondamentale per garantire un\u2019ottimale gestione di tutte queste attivit\u00e0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va sottolineato che il magazzino non solo ottimizza le operazioni quotidiane, ma svolge anche un ruolo chiave nel determinare il successo complessivo dell\u2019attivit\u00e0 di un\u00a0 e-commerce.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-102987\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1024x576.jpg\" alt=\"understand how an e-commerce works\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h3>\n<h3><\/h3>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">The marketing strategy behind the success of an online shop\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Spesso ci troviamo a dover rispondere alla seguente domanda: \u201cQuali strategie di marketing potrei adottare per promuovere la mia attivit\u00e0?\u201d da parte di clienti interessati a internazionalizzare il loro business e consolidarsi nel mondo digitale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le piattaforme pubblicitarie come Facebook Ads e Google AdWords, insieme a quelle di nicchia come LinkedIn e Twitter, offrono opportunit\u00e0 di promozione, ma le strategie non si limitano solo agli annunci a pagamento. Esistono anche tecniche come l\u2019ottimizzazione sui motori di ricerca (SEO), il marketing via email e l\u2019influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, choosing the right strategy depends on several factors, including the budget available for advertising campaigns. If resources are limited, focusing on a single platform to test performance might be a wise choice before expanding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before making a final decision, it is important to examine the different marketing options available, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC (<a href=\"https:\/\/ahrefs.com\/blog\/it\/ppc-marketing\/\">Pay Per Click<\/a>): this strategy requires payment only when a user clicks on your ad, offering precise control over costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Marketing: creating valuable content, perhaps through a company blog, can attract audiences and improve brand visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO (Search Engine Optimization): optimizing the site for search engines is crucial to improving online visibility and exceeding the <\/span><a href=\"https:\/\/octagona.com\/en\/competitor-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Shopping: this platform allows merchants to showcase their products and consumers to compare prices directly on Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads: l\u2019utilizzo di annunci sponsorizzati su Facebook consente di raggiungere un pubblico specifico in base a interessi, et\u00e0, e geografia, con un\u2019interfaccia facile da usare e costi contenuti.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Tuttavia, la promozione dell\u2019e-commerce rappresenta solo una parte di una strategia vincente. La gestione dei clienti \u00e8 altrettanto cruciale per il successo dell\u2019attivit\u00e0 di vendita online, quindi \u00e8 essenziale concentrarsi anche su questo aspetto.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customers first<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once an ecommerce business has been started and a marketing plan outlined leading to initial sales, it becomes critical to properly manage customers, supporting them not only during the purchase process but also in the post-sale phase.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gestione dei clienti e l\u2019instaurazione di un rapporto di fiducia dipendono da numerosi fattori, che vanno oltre la semplice risposta alle email di assistenza o alle domande sui social media. Per coloro che vendono all\u2019estero, diventa essenziale interagire con clienti di diverse lingue e culture, rendendo imprescindibile la presenza di un e-commerce multilingua, anche nel fornire supporto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with, it is essential to be prepared to find solutions for any problems customers may encounter. Creating a Frequently Asked Questions (FAQ) section can be helpful, presenting predefined answers to common problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, \u00e8 essenziale imparare a gestire i commenti e le recensioni negative. Affrontare in modo costruttivo queste situazioni, anzich\u00e9 nasconderle o eliminarle, pu\u00f2 trasformare una situazione negativa in un\u2019opportunit\u00e0 di miglioramento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social platforms, push notifications and personal support channels such as chatbots and WhatsApp are effective tools for keeping communication with customers alive and solving their needs in a timely manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ignorare le loro domande e critiche infatti, rappresenta uno degli errori pi\u00f9 comuni nell\u2019e-commerce. Evitare questo comportamento, e affrontare apertamente i problemi, pu\u00f2 aiutarti a costruire una relazione solida e duratura con la clientela.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How an e-commerce business works: common mistakes to avoid\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What are the mistakes to avoid in running an e-commerce site?<\/span><\/p>\n<p><b>Choosing the wrong platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La selezione della piattaforma e-commerce \u00e8 fondamentale, poich\u00e9 determina le modalit\u00e0 di presentazione e vendita dei prodotti, e impatta sulle attivit\u00e0 di marketing correlate. \u00c8 importante valutare fattori come i prodotti offerti, l\u2019espansione prevista, il controllo desiderato sul sito web e il budget disponibile.<\/span><\/p>\n<p><b>Failure to define the target audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trascurare l\u2019identificazione del pubblico target \u00e8 un grave errore. \u00c8 essenziale condurre una ricerca di mercato per assicurarsi che esista un\u2019effettiva domanda per i prodotti e che la tua strategia di marketing sia in linea con essa.<\/span><\/p>\n<p><b>Poor user experience<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The website must be functional and aesthetically pleasing. Complicated navigation or hard-to-find content can frustrate users and lead them to look elsewhere.<\/span><\/p>\n<p><b>Content not optimized for search engines (SEO)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Site content must be optimized for search engines in order to attract organic traffic. Using the right keywords and writing persuasive content can increase your site's visibility and generate more sales.<\/span><\/p>\n<p><b>Complicated checkout<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A complicated payment process can lead users to abandon the shopping cart. Simplify the payment process as much as possible and make sure it is as straightforward and simple as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoiding these mistakes can help you run your ecommerce business effectively, creating a loyal customer base and helping your business grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Octagona can support you in better understanding <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\"> and what are the best strategies to adopt to establish your business in the digital arena, thanks to our expertise and experience in the <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital export<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please feel free to contact us for more information.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>In un mondo sempre pi\u00f9 digitalizzato, sapere come funziona un e-commerce \u00e8 diventato essenziale per qualsiasi azienda che ambisca a crescere in nuovi mercati e a mantenere la propria competitivit\u00e0. Realizzare e gestire un negozio online \u00e8 tutt\u2019altro che semplice, in quanto richiede la considerazione di numerosi fattori e va oltre l\u2019adozione di piattaforme \u201cchiavi [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/come-funziona-ecommerce\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":102988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come funziona un e-commerce: la guida | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come funziona 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