{"id":102977,"date":"2024-03-13T17:41:58","date_gmt":"2024-03-13T17:41:58","guid":{"rendered":"https:\/\/octagona.com\/?p=102977"},"modified":"2025-05-29T12:30:50","modified_gmt":"2025-05-29T12:30:50","slug":"how-ecommerce-works","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-funziona-ecommerce\/","title":{"rendered":"How an ecommerce business works: the complete guide for exporters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In an increasingly digitized world, knowing <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\"> has become essential for any company that aspires to grow in new markets and maintain its competitiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating and managing an online store is far from simple, as it requires consideration of numerous factors and goes beyond adopting \u201cturnkey\u201d platforms, necessitating a deep commitment to achieve significant sales results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who operate in the sector\u2019<\/span><a href=\"https:\/\/octagona.com\/en\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">export<\/span><\/a><span style=\"font-weight: 400;\">, it becomes crucial that e-commerce is able to extend sales beyond national borders in order to ensure a global presence and impact for the lasting success of its business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we will explore in detail the salient elements to consider when setting up an e-commerce business, while also analyzing the most common mistakes to avoid on this path.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-102989\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1024x576.jpg\" alt=\"How an e-commerce works\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct1-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Understand <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\">: strategy and management\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technically, an e-commerce is based on four main systems connected to each other: a web server for managing the site and purchases, a database for tracking items in stock and checking their availability in real time, and a shipping system for delivering products, <\/span><span style=\"font-weight: 400;\">and a system that enables secure and immediate transactions by offering one or more payment methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to a physical store, it offers greater convenience to shoppers, allowing them to make purchases from anywhere at any time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its immediate strength thus lies in reaching a large pool of potential consumers, yet it must compete in a global market crowded with numerous competitors, where digital marketing strategies play a crucial role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every aspect of e-commerce requires attention to detail, from order management to logistics, from customer relations to promotional activities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The importance of proper catalog management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective catalog management is a fundamental step for the success of an e-commerce, especially if you want <\/span><span style=\"font-weight: 400;\">sell abroad<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you are planning to open an online store with prospects for global expansion, and you wonder. <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\">, it is necessary to keep in mind that in order to make it truly competitive, it is essential to make a careful selection of the products to be offered, taking into account their suitability for the online market of foreign countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have chosen the products, pay attention to their visual presentation, ensuring that the images are detailed and engaging, allowing for a full view that enhances their features.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to achieve effective order and inventory management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Managing orders and inventory is crucial for a company's success, especially in an e-commerce context. Careless management can indeed lead to financial losses and the loss of customer trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It requires detailed assessments and constant efforts to ensure the same efficiency and accuracy over time, always considering such crucial factors as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The need to be able to rely on qualified personnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">accurate documentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The optimization of each stage of logistics<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">For an e-commerce business operating internationally, it is necessary to carefully evaluate available shipping methods, estimated delivery times, and additional costs associated with exporting, in order to ensure efficient and satisfactory service for end-users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process can be complicated, as exporting implies the need to comply with foreign regulations that are often not easily understood.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under these circumstances, the presence of a <\/span><span style=\"font-weight: 400;\">e-commerce manager<\/span><span style=\"font-weight: 400;\"> is fundamental to ensure optimal management of all these activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be emphasized that the warehouse not only optimizes daily operations but also plays a key role in determining the overall success of an e-commerce business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-102987\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1024x576.jpg\" alt=\"understand how an e-commerce works\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/03\/oct2-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h3>\n<h3><\/h3>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">The marketing strategy behind the success of an online shop\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We often find ourselves needing to answer the following question: \u201cWhat marketing strategies could I adopt to promote my business?\u201d from clients interested in internationalizing their business and consolidating their presence in the digital world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising platforms like Facebook Ads and Google AdWords, along with niche platforms like LinkedIn and Twitter, offer promotional opportunities, but strategies aren't limited to just paid ads. There are also techniques such as search engine optimization (SEO), email marketing, and influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, choosing the right strategy depends on several factors, including the budget available for advertising campaigns. If resources are limited, focusing on a single platform to test performance might be a wise choice before expanding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before making a final decision, it is important to examine the different marketing options available, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC (<a href=\"https:\/\/ahrefs.com\/blog\/it\/ppc-marketing\/\">Pay Per Click<\/a>): this strategy requires payment only when a user clicks on your ad, offering precise control over costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Marketing: creating valuable content, perhaps through a company blog, can attract audiences and improve brand visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO (Search Engine Optimization): optimizing the site for search engines is crucial to improving online visibility and exceeding the <\/span><a href=\"https:\/\/octagona.com\/en\/competitor-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Shopping: this platform allows merchants to showcase their products and consumers to compare prices directly on Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads: Using sponsored ads on Facebook allows you to reach a specific audience based on interests, age, and geography, with an easy-to-use interface and affordable costs.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">However, promoting e-commerce is only part of a winning strategy. Customer management is just as crucial for the success of an online sales business, so it's essential to focus on this aspect as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customers first<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once an ecommerce business has been started and a marketing plan outlined leading to initial sales, it becomes critical to properly manage customers, supporting them not only during the purchase process but also in the post-sale phase.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer management and the establishment of a trusting relationship depend on numerous factors, going beyond simply responding to support emails or social media inquiries. For those selling abroad, it becomes essential to interact with customers of different languages and cultures, making a multilingual e-commerce presence indispensable, even for providing support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with, it is essential to be prepared to find solutions for any problems customers may encounter. Creating a Frequently Asked Questions (FAQ) section can be helpful, presenting predefined answers to common problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, it is essential to learn how to manage negative comments and reviews. Approaching these situations constructively, rather than hiding or deleting them, can turn a negative situation into an opportunity for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social platforms, push notifications and personal support channels such as chatbots and WhatsApp are effective tools for keeping communication with customers alive and solving their needs in a timely manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ignoring their questions and criticisms, in fact, represents one of the most common mistakes in e-commerce. Avoiding this behavior and openly addressing problems can help you build a solid and lasting relationship with your customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How an e-commerce business works: common mistakes to avoid\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What are the mistakes to avoid in running an e-commerce site?<\/span><\/p>\n<p><b>Choosing the wrong platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The selection of the e-commerce platform is crucial, as it determines how products are presented and sold, and impacts related marketing activities. It is important to evaluate factors such as the products offered, anticipated expansion, the desired level of control over the website, and the available budget.<\/span><\/p>\n<p><b>Failure to define the target audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Neglecting to identify your target audience is a serious mistake. It's essential to conduct market research to ensure there's actual demand for your products and that your marketing strategy aligns with it.<\/span><\/p>\n<p><b>Poor user experience<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The website must be functional and aesthetically pleasing. Complicated navigation or hard-to-find content can frustrate users and lead them to look elsewhere.<\/span><\/p>\n<p><b>Content not optimized for search engines (SEO)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Site content must be optimized for search engines in order to attract organic traffic. Using the right keywords and writing persuasive content can increase your site's visibility and generate more sales.<\/span><\/p>\n<p><b>Complicated checkout<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A complicated payment process can lead users to abandon the shopping cart. Simplify the payment process as much as possible and make sure it is as straightforward and simple as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoiding these mistakes can help you run your ecommerce business effectively, creating a loyal customer base and helping your business grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Octagona can support you in better understanding <\/span><span style=\"font-weight: 400;\">how an e-commerce works<\/span><span style=\"font-weight: 400;\"> and what are the best strategies to adopt to establish your business in the digital arena, thanks to our expertise and experience in the <\/span><a href=\"https:\/\/octagona.com\/en\/digital-export\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital export<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please feel free to contact us for more information.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>In un mondo sempre pi\u00f9 digitalizzato, sapere come funziona un e-commerce \u00e8 diventato essenziale per qualsiasi azienda che ambisca a crescere in nuovi mercati e a mantenere la propria competitivit\u00e0. Realizzare e gestire un negozio online \u00e8 tutt\u2019altro che semplice, in quanto richiede la considerazione di numerosi fattori e va oltre l\u2019adozione di piattaforme \u201cchiavi [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/come-funziona-ecommerce\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":102988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come funziona un e-commerce: la guida | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come funziona 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