{"id":103094,"date":"2024-04-03T18:06:25","date_gmt":"2024-04-03T18:06:25","guid":{"rendered":"https:\/\/octagona.com\/?p=103094"},"modified":"2024-04-04T10:46:37","modified_gmt":"2024-04-04T10:46:37","slug":"asean-export-digitization-effects","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/export-asean-effetti-digitalizzazione\/","title":{"rendered":"Export to ASEAN, the effects of increasing digitization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the region of\u2019<\/span><a href=\"https:\/\/asean.org\/about-asean\"><span style=\"font-weight: 400;\">ASEAN<\/span><\/a><span style=\"font-weight: 400;\">, the ability to use an Internet connection is growing rapidly, recording a steady flow of 125 thousand new users accessing the Internet daily. Q<\/span><span style=\"font-weight: 400;\">he positive trend offers important opportunities for companies interested in targeting their exports to ASEAN, i<\/span><span style=\"font-weight: 400;\">n as much as <\/span><span style=\"font-weight: 400;\">The digital growth of the area can bring considerable benefits, given the expansion of markets and access to new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, it is expected that the\u2019<a href=\"https:\/\/www.weforum.org\/projects\/digital-asean\/\">digital economy<\/a> ASEAN's contribution will significantly boost its growth, adding approximately $1 trillion to its GDP over the next decade.<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To best capture the potential of this upward trend, important policy measures and working frameworks have already been outlined, including the\u2019<\/span><a href=\"https:\/\/asean.org\/book\/asean-economic-community-blueprint-2025\/\"><span style=\"font-weight: 400;\">AEC Blueprint<\/span> <span style=\"font-weight: 400;\">2025<\/span><\/a><span style=\"font-weight: 400;\">, l\u2019<\/span><a href=\"https:\/\/asean.org\/asean-leaders-adopt-e-asean-agreement\/\"><span style=\"font-weight: 400;\">e-ASEAN Framework Agreement<\/span><\/a><span style=\"font-weight: 400;\">, and the\u2019<\/span><a href=\"https:\/\/asean.org\/book\/asean-digital-masterplan-2025\/\"><span style=\"font-weight: 400;\">ASEANen Digital Masterplan 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-large wp-image-103107 alignleft\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-1024x576.jpg\" alt=\"Export to Asean\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean3-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h2>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Key ASEAN initiatives to empower the digital future\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are therefore several actions being taken with the aim of strengthening the digital sector in the countries of the Association of Southeast Asian Nations (ASEAN), which include Singapore, Indonesia, Thailand, Brunei, Vietnam, Laos, Cambodia, Myanmar, Malaysia, and the Philippines. These are precisely the nations that are rapidly emerging as a globally relevant technological hub.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The substantial flow of investments from Chinese and American companies in the digital sector has produced active competition aimed at offering greater connectivity and advanced services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is of fundamental importance for the\u2019<\/span><a href=\"https:\/\/octagona.com\/en\/why-you-should-export-asean-area\/\"><span style=\"font-weight: 400;\">export in ASEAN<\/span><\/a><span style=\"font-weight: 400;\">, as the development and economic competitiveness of the region are fostered.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">ASEAN Digital Masterplan 2025 (ADM2025)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ASEAN Digital Masterplan 2025 (ADM2025), adopted in 2021 within the context of the \u201cPutrajaya Declaration,\u201d aims to achieve crucial objectives such as post-pandemic economic recovery and the enhancement of digital infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It represents not only an opportunity for technological innovation but also a means to consolidate ASEAN's unity and independence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the region faces the challenge of maintaining neutrality, considering the importance of Chinese, American, and Japanese investments in regional digital infrastructure. The technological war between China and the United States impacts regional dynamics, especially concerning the implementation of 5G networks, where ASEAN countries have not yet reached a uniform position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, other nations like Japan are intensifying cooperation with ASEAN in the digital sector. This collaboration, reflected in the\u2019<\/span><a href=\"https:\/\/www.asean.emb-japan.go.jp\/pamphlet_jasean.pdf\"><span style=\"font-weight: 400;\">ASEAN-Japan ICT Work Plan<\/span><\/a><span style=\"font-weight: 400;\">, underscores the growing role of the ASEAN region as a global laboratory for digital innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also initiatives such as \u201c<\/span><a href=\"https:\/\/www.aseanfoundation.org\/asean_seeds_for_the_future_2023\"><span style=\"font-weight: 400;\">ASEAN Seeds for the Future<\/span><\/a><span style=\"font-weight: 400;\">\u201ccooperation with Huawei, which aim to build an inclusive digital ecosystem, focusing efforts on the development of local ICT talent and participation in the digital society.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The renewal of this partnership highlights the region's commitment to sustainability, particularly concerning the growth of next-generation networks, thus offering new prospects and benefits for exports in ASEAN.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Export to ASEAN<\/span><span style=\"font-weight: 400;\">, the opportunities of digitization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ASEAN already represents a key destination for digital exports and fertile ground for innovation, with a population of over <\/span><a href=\"https:\/\/www.eeas.europa.eu\/eeas\/rafforzare-il-partenariato-ue-asean-una-necessit%C3%A0-urgente_it?page_lang=it&s=178#:~:text=Con%20i%20suoi%20dieci%20paesi,di%20dollari%20dell'Unione%20europea.\"><span style=\"font-weight: 400;\">650 million inhabitants<\/span><\/a><span style=\"font-weight: 400;\">. However, the area is a patchwork of ten nations, each with different regulations, languages and sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Italian companies eager to expand their business in ASEAN markets and capitalize on the region's growing digital potential, it is essential to carefully consider these complexities and adopt targeted strategies. These may include collaborating with local partners and closely monitoring their product distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the steps to consider in a strategic plan that has export as its focus in ASEAN, considering its increasing digitization?<\/span><\/p>\n<ol>\n<li><b>Identification of new market opportunities:<\/b><span style=\"font-weight: 400;\"> knowledge of digitization initiatives in the ASEAN region enables Italian companies to identify sectors and market segments where they can find opportunities for expansion or collaboration. For example, the <\/span><a href=\"https:\/\/asean.org\/our-communities\/asean-smart-cities-network\/\"><span style=\"font-weight: 400;\">ASEAN Smart Cities Network<\/span><\/a><span style=\"font-weight: 400;\"> could open up new business prospects in the smart city technology sector.<\/span><\/li>\n<li><b>Development of market penetration strategies:<\/b><span style=\"font-weight: 400;\"> Understanding ASEAN's digitalization strategy allows Italian companies to develop targeted penetration strategies, adapting their products and services to the needs of this region.<\/span><\/li>\n<li><b>Collaborations and partnerships:<\/b><span style=\"font-weight: 400;\"> Being informed about initiatives and ongoing projects in ASEAN helps Italian businesses identify opportunities for collaboration and partnerships with local companies and institutions. Opportunities for technological collaboration or investment may emerge with companies or institutions involved in digitalization projects.<\/span><\/li>\n<li><b>Access to funding and resources<\/b><span style=\"font-weight: 400;\">Participating in ASEAN projects or initiatives could offer Italian businesses access to additional funding or resources. Understanding the participation procedures can help Italian companies take advantage of these opportunities.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Understanding the context and digitalization initiatives of ASEAN therefore provides Italian entrepreneurs with a competitive advantage, seizing new business opportunities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-103108\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-1024x576.jpg\" alt=\"Asean Digital\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/04\/asean2-min.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h3>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">The Vietnam case<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/octagona.com\/en\/selling-in-vietnam\/\"><span style=\"font-weight: 400;\">Vietnam<\/span><\/a><span style=\"font-weight: 400;\">, one of the top exporting countries in ASEAN, is actively working to promote digital transformation at the national level, as well as benefiting from digitization initiatives throughout the region.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019<\/span><span style=\"font-weight: 400;\">Information and Communication Infrastructure Master Plan<\/span><span style=\"font-weight: 400;\">, outlined by the country's Ministry of Information and Communications, aims to transform Vietnam into a regionally significant technology hub by 2030.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through a series of initiatives, such as the development of high-speed internet networks, the creation of eco-friendly data centers, and the establishment of specialized IT parks, Vietnam aims not only to boost its digital economy but also to emerge as a leader in cybersecurity in Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The adoption of emerging technologies such as artificial intelligence and cloud computing is being incentivized, with the goal of integrating digital technology into every aspect of the country's economic and social life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key goals of the plan include ensuring Internet coverage to 99% of the population and transition to IPv6 by 2025.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/octagona.com\/en\/internationalization\/vietnam\/\"><span style=\"font-weight: 400;\">Vietnam<\/span><\/a><span style=\"font-weight: 400;\"> This is thus laying the groundwork for significant expansion in the technology and digital sector, positioning itself to compete globally and support its economic growth and innovation.<\/span><\/p>\n<p><a href=\"http:\/\/octagona.com\/en\/\"><span style=\"font-weight: 400;\">Octagona<\/span><\/a><span style=\"font-weight: 400;\"> is the ideal partner to support you in your journey of growth and discovery of the <\/span><span style=\"font-weight: 400;\">digital opportunities of <\/span><span style=\"font-weight: 400;\">this region<\/span><span style=\"font-weight: 400;\">. With our <\/span><span style=\"font-weight: 400;\">internationalization consulting<\/span><span style=\"font-weight: 400;\">, let's identify the best strategies for the\u2019<\/span><span style=\"font-weight: 400;\">export in ASEAN<\/span><span style=\"font-weight: 400;\">, optimizing your growth potential in the markets. <\/span><span style=\"font-weight: 400;\">Contact us now to get more information<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Nella regione dell\u2019ASEAN, la possibilit\u00e0 di usufruire di una connessione ad internet sta crescendo rapidamente, registrando un flusso costante di 125 mila nuovi utenti che effettuano l\u2019accesso ad internet quotidianamente. Questo trend positivo offre \u00a0importanti opportunit\u00e0 alle aziende interessate ad orientare il proprio export nell\u2019ASEAN, in quanto la crescita digitale dell\u2019area pu\u00f2 comportare benefici considerevoli, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/export-asean-effetti-digitalizzazione\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":103109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-103094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Export nell\u2019ASEAN, gli effetti della crescente 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