{"id":103475,"date":"2024-05-29T14:55:33","date_gmt":"2024-05-29T14:55:33","guid":{"rendered":"https:\/\/octagona.com\/?p=103475"},"modified":"2025-05-29T13:18:23","modified_gmt":"2025-05-29T13:18:23","slug":"export-agribusiness-opportunities","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/esportare-agroalimentare-opportunita\/","title":{"rendered":"Exporting agribusiness, new opportunities for Italy"},"content":{"rendered":"

Exporting agribusiness<\/span><\/a> sta rivelandosi un\u2019opportunit\u00e0 sempre pi\u00f9 allettante per le imprese italiane. I dati del 2023 rivelano che l\u2019export agroalimentare italiano ha raggiunto un nuovo record, superando i 62 miliardi di euro. Questo traguardo rappresenta una delle migliori performance tra i principali esportatori mondiali, con un <\/span>6% increase<\/span><\/a>. Solo la Germania ha registrato una crescita leggermente superiore, con un aumento del 6,2%, mentre Francia, Cina e Stati Uniti hanno chiuso l\u2019anno con risultati negativi.<\/span><\/p>\n

La crescita delle esportazioni italiane \u00e8 stata principalmente sostenuta dai mercati dell\u2019Unione Europea (+9%), con contributi significativi anche dal Centro-Sud America (+9%).<\/span><\/p>\n

Several industry trade shows have recently taken place, confirming this positive trend. What new opportunities have emerged from these events?<\/span><\/p>\n

\"export<\/span><\/h2>\n

\u00a0<\/p>\n

Exporting agribusiness<\/span>, What scenario is represented by the latest industry trade shows?<\/span><\/h2>\n

L\u2019export agroalimentare italiano continua a crescere, trainato da diversi fattori chiave.\u00a0<\/span><\/p>\n

The prestige of the <\/span>Made in Italy<\/span><\/a> gioca senza dubbio un ruolo fondamentale, attirando consumatori globali grazie alla sua reputazione di alta qualit\u00e0 e autenticit\u00e0. Inoltre, il crescente ricorso ai prodotti biologici risponde alla crescente domanda di alimenti sani e sostenibili, rafforzando ulteriormente la posizione dell\u2019Italia nei mercati internazionali.\u00a0<\/span><\/p>\n

And two of the most relevant international trade fairs for this market demonstrate this well.\u00a0<\/span><\/p>\n

Gulfood 2024: Italy's presence strengthens in the Middle East<\/span><\/h3>\n

Ottime notizie per l\u2019export agroalimentare italiano nel Medio Oriente arrivano dal Padiglione Italia, inaugurato a <\/span>Gulfood 2024<\/span><\/a>, la principale fiera del settore F&B negli <\/span>United Arab Emirates<\/span><\/a> and throughout the region. Gulfood has become a strategic event for Italian companies, with the participation of as many as 200 Italian businesses.<\/span><\/p>\n

Durante l\u2019evento sono stati diffusi i dati pi\u00f9 recenti sull\u2019export di cibo e bevande made in Italy negli Emirati, evidenziando le grandi potenzialit\u00e0 del comparto in questo Paese. A novembre 2023, l\u2019Italia ha esportato prodotti agroalimentari per oltre 412 milioni di euro, registrando una crescita dell\u20198,4%, superiore a quella del Made in Italy nel suo complesso.<\/span><\/p>\n

Una menzione particolare merita il programma \u201c<\/span>Italian Food Lab<\/span><\/a>\u201c. Questo progetto mira a educare il mercato locale e internazionale sulle peculiarit\u00e0 organolettiche e salutistiche dei prodotti italiani, contrastando il fenomeno dell\u2019Italian Sounding.<\/span><\/p>\n

L\u2019Italian Food Lab offrir\u00e0 anche l\u2019opportunit\u00e0 di sostenere la candidatura della Cucina Italiana come Patrimonio Immateriale dell\u2019Umanit\u00e0 dell\u2019UNESCO, riconoscendo il valore e l\u2019unicit\u00e0 della tradizione culinaria del paese, e rafforzando il suo posizionamento come leader mondiale nel settore agroalimentare.\u00a0<\/span><\/p>\n

Exporting agribusiness<\/span>, the scenario presented during Cibus 2024<\/span><\/h3>\n

During <\/span>Cibus 2024<\/span><\/a>, the flagship exhibition for the agribusiness sector held at Fiere di Parma from May 7 to 10, significant data were presented showing that between 2013 and 2023, the industry went through a decade of remarkable development. The growth of the <\/span>italian exports<\/span><\/a> In the sector, the total value reached nearly $64 billion, accounting for approximately 10.1% of European exports.<\/span><\/p>\n

Uno dei temi principali di questa edizione \u00e8 stata l\u2019importanza dei prodotti DOP e IGP come indicatori di qualit\u00e0 che incentivano il consumo. L\u2019etichettatura DOP e IGP sulle confezioni non solo aumenta la propensione generale all\u2019acquisto, ma spinge gli acquirenti a preferire prodotti di prezzo superiore.<\/span><\/p>\n

Un\u2019innovazione emersa durante l\u2019evento \u00e8 stata l\u2019uso dell\u2019intelligenza artificiale per contrastare le contraffazioni alimentari. Ad esempio il <\/span>Nina project<\/span><\/a>, promoted by the Consortium of Mozzarella di Bufala Campana DOP, aims to protect this Italian agri-food excellence from imitations and to combat the Italian sounding phenomenon.<\/span><\/p>\n

La sostenibilit\u00e0 \u00e8 stata un altro tema chiave della fiera. Il packaging sostenibile \u00e8 stato identificato come cruciale, con due italiani su tre che lo considerano decisivo nelle scelte d\u2019acquisto e uno su due che lo vede come fondamentale per rendere un prodotto pi\u00f9 rispettoso dell\u2019ambiente.<\/span><\/p>\n

Antonio Cellie, CEO of Fiere di Parma, reiterated this concept also in reference to foreign markets, stating that <\/span>\u201cTrends like organic, driven by Gen Z and millennials, continue to grow overseas.\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

This is an important element for companies that want to <\/span>export agribusiness<\/span> And stand out from competitors.<\/span><\/p>\n

Particular attention has been paid to <\/span>American market<\/span><\/a>, valued at $1.5 trillion considering retail and alcohol, making it ten times larger than the European one.\u00a0<\/span><\/p>\n

During the conference <\/span>USA4 Cibus<\/span><\/a>, realizzato in collaborazione con l\u2019American Chamber of Commerce in Italy, sono state discusse le opportunit\u00e0 per le aziende italiane di investire negli Stati Uniti, specialmente nell\u2019era dell\u2019Inflation Reduction Act. Questo programma offre ingenti crediti fiscali per progetti legati all\u2019energia pulita, coinvolgendo anche il settore agroalimentare. Inoltre, il programma <\/span>SelectUSA<\/span><\/a> will further facilitate investment in the country by foreign companies.<\/span><\/p>\n

Caroline Chung, Principal Commercial Officer of the U.S. Consulate General in Milan, pointed out that. <\/span>\u201cNo other food influences culture in America and the world like Italian food. The Italian food industry is globally successful thanks to the quality of its products and the reputation it has earned.\u201d<\/span><\/i><\/p>\n

\"export<\/span><\/h3>\n

\u00a0<\/p>\n

Export of Made in Italy food<\/span>, Which countries are most affected?<\/span><\/h3>\n

What are the most promising destination countries for companies dealing with <\/span>export agribusiness<\/span>, beyond the United States?<\/span><\/p>\n

Germany<\/span><\/h4>\n

La <\/span>Germany<\/span><\/a>, storicamente il principale partner commerciale dell\u2019Italia in vari settori, si conferma come la destinazione preferita anche per l\u2019export agroalimentare. Nel 2023, le vendite in Germania hanno superato i 10 miliardi di euro, registrando una crescita del 7,3% negli ultimi cinque anni. Le maggiori richieste provengono dai comparti delle bevande, della pasta e dei prodotti da forno.<\/span><\/p>\n

France<\/span><\/h4>\n

La <\/span>France<\/span><\/a> \u00e8 un altro mercato di rilievo, rappresentando l\u201911% dell\u2019export agroalimentare italiano totale e registrando una crescita dell\u20198,7% negli ultimi cinque anni. I consumatori francesi richiedono principalmente pasta, prodotti da forno, latte e latticini.<\/span><\/p>\n

Beyond European markets, new opportunities are emerging in countries with growing economies.<\/span><\/p>\n

India<\/span><\/h4>\n

L\u2019<\/span>India<\/span><\/a>, che vede una crescita dell\u2019export italiano del 9,3%, \u00e8 il secondo produttore mondiale di frutta e verdura. Offre considerevoli opportunit\u00e0 nei settori dei <\/span>agricultural machinery<\/span><\/a> e dei processi di conservazione e trasformazione agroalimentare. Circa il 40% della produzione agricola indiana infatti deperisce prima di raggiungere i consumatori a causa delle inefficienze nelle tecnologie di conservazione. Ci\u00f2 crea spazio per l\u2019innovazione e l\u2019efficienza delle tecnologie italiane.<\/span><\/p>\n

Vietnam<\/span><\/h4>\n

The <\/span>Vietnam<\/span><\/a> prevede una crescita delle importazioni agroalimentari dall\u2019Italia del 10,2% annuo fino al 2028, offrendo nuove e significative opportunit\u00e0 di export per le aziende italiane interessate a espandere la loro presenza in questo mercato particolarmente dinamico.<\/span><\/p>\n

South Korea<\/span><\/h4>\n

Also the <\/span>South Korea<\/span><\/a> mostra promettenti prospettive di crescita, con un incremento previsto dell\u20198,4% annuo fino al 2028, presentando quindi ulteriori possibilit\u00e0 di espansione per le imprese italiane nel settore agroalimentare.<\/span><\/p>\n

Octagona<\/span><\/a> offers <\/span>internationalization strategies for Italian companies<\/span>, supporting them also in the agri-food export process. Our professionals help companies identify the most promising markets, adapt products to local regulations, and develop effective commercial networks. <\/span>Contact us<\/span><\/a> for more information.<\/span><\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Esportare agroalimentare sta rivelandosi un\u2019opportunit\u00e0 sempre pi\u00f9 allettante per le imprese italiane. I dati del 2023 rivelano che l\u2019export agroalimentare italiano ha raggiunto un nuovo record, superando i 62 miliardi di euro. Questo traguardo rappresenta una delle migliori performance tra i principali esportatori mondiali, con un incremento del 6%. Solo la Germania ha registrato una […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":4,"featured_media":103485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-103475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"\nEsportare agroalimentare, opportunit\u00e0 | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Le ultime fiere di settore dimostrano come esportare agroalimentare risulti un'opportunit\u00e0 allettante per le imprese italiane.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/export-agribusiness-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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