{"id":103641,"date":"2026-06-24T08:04:54","date_gmt":"2026-06-24T08:04:54","guid":{"rendered":"https:\/\/octagona.com\/?p=103641"},"modified":"2026-06-05T10:50:43","modified_gmt":"2026-06-05T10:50:43","slug":"export-to-vietnam-2026","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/","title":{"rendered":"Exporting to Vietnam in 2026: A Comprehensive Guide to Opportunities, Strategic Sectors, and Regulations for Italian Businesses"},"content":{"rendered":"<h3 aria-level=\"3\"><span data-contrast=\"none\">Summary<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In 2026, Vietnam continues to be one of the most dynamic and promising markets in Southeast Asia for Italian companies looking to internationalize. Thanks to sustained economic growth, a young population, and strong industrial development, the country is playing an increasingly central role in global supply chains and the commercial expansion processes of European companies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vietnam is no longer just a low-cost production destination, but a rapidly evolving market characterized by increasing domestic demand, industrial modernization, and strong openness to foreign investment. In this context, numerous sectors of Made in Italy\u00a0<\/span><span data-contrast=\"auto\">(from mechanics to automation, from furniture to cosmetics, and even industrial technologies)<\/span><span data-contrast=\"auto\">\u00a0find concrete development opportunities today.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#Perche_esportare_in_Vietnam_nel_2026_un_mercato_strategico_per_le_imprese_italiane\" >Why Export to Vietnam in 2026: A Strategic Market for Italian Businesses\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#Evoluzione_delleconomia_vietnamita_e_crescita_dei_consumi\" >Evolution of the Vietnamese economy and consumer growth\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#I_settori_piu_promettenti_per_esportare_in_Vietnam_nel_2026\" >The most promising sectors for exporting to Vietnam in 2026\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#Normativa_e_aspetti_doganali_per_esportare_in_Vietnam_cosa_sapere\" >Regulations and customs aspects for exporting to Vietnam: what to know\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#LAccordo_di_Libero_Scambio_UE-Vietnam_EVFTA_opportunita_e_requisiti\" >The EU-Vietnam Free Trade Agreement (EVFTA): Opportunities and Requirements\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#Conclusioni\" >Conclusions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/#Domande_frequenti_esportare_in_Vietnam_nel_2026\" >Frequently Asked Questions: Exporting to Vietnam in 2026\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Perche_esportare_in_Vietnam_nel_2026_un_mercato_strategico_per_le_imprese_italiane\"><\/span><span data-contrast=\"none\">Why Export to Vietnam in 2026: A Strategic Market for Italian Businesses<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In recent years, Vietnam has consolidated its position as one of the most dynamic economies in ASEAN. With a population exceeding 100 million people and an average age of around 33, the country possesses a young workforce and a rapidly expanding domestic market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the main strengths of\u00a0<\/span><a href=\"https:\/\/octagona.com\/en\/internationalization\/vietnam\/\"><span data-contrast=\"none\">Vietnam<\/span><\/a><span data-contrast=\"auto\">\u00a0it is its ability to attract international investment thanks to a combination of economic and strategic factors. The\u00a0<\/span><b><span data-contrast=\"auto\">political stability<\/span><\/b><span data-contrast=\"auto\">\u00a0represents one of the most relevant elements for foreign investors, especially in a global context characterized by high geopolitical volatility. The Vietnamese government continues to promote policies favorable to industrial development and foreign investment. Also the\u00a0<\/span><b><span data-contrast=\"auto\">competitive costs<\/span><\/b><span data-contrast=\"auto\">\u00a0remain a significant advantage. Although wages have increased compared to the past, Vietnam continues to offer lower manufacturing costs than many other Asian countries, making it particularly attractive for industrial production and international sourcing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-107218 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_17.jpg 1672w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Vietnam as a Global Trade Hub<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">An additional strategic factor is the strong\u00a0<\/span><b><span data-contrast=\"auto\">Commercial opening<\/span><\/b><span data-contrast=\"auto\">\u00a0from the country. Vietnam has signed numerous international agreements, including<\/span><a href=\"https:\/\/octagona.com\/en\/selling-in-vietnam\/\"><span data-contrast=\"none\">\u2019EVFTA with the European Union<\/span><\/a><span data-contrast=\"auto\">, and the RCEP, strengthening its role in global trade flows. Vietnam has also become an increasingly relevant manufacturing hub in \u201cChina+1\u201d strategies. Many multinational corporations are indeed shifting part of their production from China to Vietnam to reduce geopolitical risks and diversify their supply chains. According to the Vietnamese Ministry of Planning and Investment, FDI (Foreign Direct Investment) has exceeded\u00a0<\/span><a href=\"https:\/\/vir.com.vn\/fdi-inflows-reach-3842-billion-in-2025-144151.html\"><span data-contrast=\"none\">$36 billion in 2025<\/span><\/a><span data-contrast=\"auto\">, with strong growth in the manufacturing, electronic, and infrastructure sectors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In summary, Vietnam in 2026 offers Italian businesses a unique combination of factors: a growing domestic market, developing infrastructure, favorable trade agreements, and increasing demand for European quality products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Evoluzione_delleconomia_vietnamita_e_crescita_dei_consumi\"><\/span><span data-contrast=\"none\">Evolution of the Vietnamese economy and consumer growth<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In 2026, Vietnam is undergoing a profound economic transformation. The growth of the urban middle class and the increase in disposable income are rapidly changing consumption patterns. Major cities like\u00a0<\/span><b><span data-contrast=\"auto\">Ho Chi Minh City<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><b><span data-contrast=\"auto\">Hanoi<\/span><\/b><span data-contrast=\"auto\">\u00a0e\u00a0<\/span><b><span data-contrast=\"auto\">Da Nang<\/span><\/b><span data-contrast=\"auto\">\u00a0they are becoming increasingly advanced economic and industrial poles. Ho Chi Minh City represents the country's main commercial and manufacturing hub, while Hanoi continues to strengthen its institutional and technological role. Da Nang, on the other hand, is emerging as a strategic logistics and tourism center. In parallel, the demand for:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">premium products<\/span><\/b><span data-contrast=\"auto\">, increasingly sought after by an urban middle class oriented towards quality and international brands;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Industrial technologies<\/span><\/b><span data-contrast=\"auto\">, necessary to support the modernization of the Vietnamese production system;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">automation<\/span><\/b><span data-contrast=\"auto\">, driven by manufacturing growth and the need to increase productivity and efficiency;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">quality European products<\/span><\/b><span data-contrast=\"auto\">, perceived as synonymous with reliability, safety, and innovation;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">innovative solutions<\/span><\/b><span data-contrast=\"auto\">, especially in the energy, environment, infrastructure, and advanced industry sectors.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">According to Statista, Vietnam's middle class will continue to grow rapidly in the coming years, contributing to the expansion of domestic consumption and modern retail.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-107220 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40-1024x768.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40-300x225.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40-768x576.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40-16x12.jpg 16w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_48_40.jpg 1448w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"I_settori_piu_promettenti_per_esportare_in_Vietnam_nel_2026\"><\/span><span data-contrast=\"none\">The most promising sectors for exporting to Vietnam in 2026<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Industrial mechanics and automation<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the most promising sectors for Italian businesses is instrumental mechanics. Vietnam's industrial growth is generating increasing demand for advanced machinery, production lines, and automation systems. The opportunities particularly concern:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">packaging machinery<\/span><\/b><span data-contrast=\"auto\">, thanks to the expansion of the food, pharma, and consumer goods sectors;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Industrial automation<\/span><\/b><span data-contrast=\"auto\">, requested by local businesses to increase productivity and quality;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">food processing equipment<\/span><\/b><span data-contrast=\"auto\">, related to the development of the Vietnamese food industry;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Machine tools and components<\/span><\/b><span data-contrast=\"auto\">, especially for automotive and electronics manufacturing.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Italian companies can enhance their reputation in terms of reliability, customization, and technological innovation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Furnishings, design, and contract: Made in Italy in the Vietnamese market<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Real estate growth and the development of the hospitality sector are creating new opportunities for Italian design. In particular, international hotels, resorts, premium offices, and mid-to-high-end residential projects require:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Quality furnishings;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">decorative lighting;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">premium surfaces;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">integrated contract solutions.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Made in Italy continues to be associated with elegance, design, and manufacturing quality, especially in premium segments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Cosmetics and personal care: a fast-growing market<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The Vietnamese beauty market is one of the most dynamic in Southeast Asia. The growing focus on skincare, wellness, and premium products is favoring the entry of international brands. The most promising segments include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Premium skincare;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Dermocosmetics;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">natural products;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Professional hair care;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Innovative cosmetics.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">According to Euromonitor, the Vietnamese beauty market continues to grow at above-average regional rates, driven primarily by younger urban consumers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\">\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Energy, environment, and infrastructure: strategic investments in Vietnam<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Vietnam is investing significantly in infrastructure development and energy transition. Opportunities include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">renewable energy;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">water treatment;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">waste management;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">energy efficiency;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">smart infrastructure.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">According to the Asian Development Bank, the country needs billions in infrastructure investment in the coming years to support urban and industrial growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">How to distribute Italian products in Vietnam: channels and strategies<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the most important aspects of exporting to Vietnam is choosing the correct distribution model.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0<\/span><b><span data-contrast=\"auto\">modern retail<\/span><\/b><span data-contrast=\"auto\">\u00a0it is growing rapidly thanks to the expansion of international chains and convenience stores in large cities.\u00a0<\/span><b><span data-contrast=\"auto\">traditional distribution<\/span><\/b><span data-contrast=\"auto\">\u00a0continues to maintain a significant weight, especially outside of large urban centers. The channel\u00a0<\/span><b><span data-contrast=\"auto\">hotel\/restaurant\/catering<\/span><\/b><span data-contrast=\"auto\">\u00a0It is particularly strategic for premium and Made in Italy products, thanks to the growth of hotels, international restaurants, and high-end tourism.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also the\u2019<\/span><b><span data-contrast=\"auto\">e-commerce<\/span><\/b><span data-contrast=\"auto\">\u00a0records very high growth rates. According to Google, Temasek, and Bain &amp; Company, Vietnamese digital commerce continues to be one of the most dynamic in Southeast Asia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Normativa_e_aspetti_doganali_per_esportare_in_Vietnam_cosa_sapere\"><\/span><span data-contrast=\"none\">Regulations and customs aspects for exporting to Vietnam: what to know<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Despite the country progressively simplifying procedures to favor international trade and foreign investment, the Vietnamese regulatory system still presents elements of complexity that Italian companies must carefully manage to avoid delays, additional costs, or problems during the import phase.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the most relevant aspects concerns the\u00a0<\/span><b><span data-contrast=\"auto\">Import requirements<\/span><\/b><span data-contrast=\"auto\">, which can vary significantly depending on the sector and product category. Some products require prior authorizations, specific registrations, or technical inspections by Vietnamese authorities. This is particularly important in the agri-food, cosmetic, medical, chemical, and technological sectors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Great attention must also be paid to\u00a0<\/span><b><span data-contrast=\"auto\">customs documentation<\/span><\/b><span data-contrast=\"auto\">, which must be complete and consistent in all its parts. Errors related to customs classification, declared values, certificates of origin, or transport documents can slow down customs clearance of goods and generate additional operational costs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-107219 size-large\" src=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-1024x576.jpg 1024w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-300x169.jpg 300w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-768x432.jpg 768w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-1536x864.jpg 1536w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24-18x10.jpg 18w, https:\/\/octagona.com\/wp-content\/uploads\/2024\/08\/ChatGPT-Image-5-giu-2026-12_31_24.jpg 1672w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">The EU-Vietnam Free Trade Agreement (EVFTA): Opportunities and Requirements<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A strategic element for European businesses is represented by the\u2019<\/span><b><span data-contrast=\"auto\">EU-Vietnam Free Trade Agreement (EVFTA)<\/span><\/b><span data-contrast=\"auto\">, which has progressively come into effect in recent years. The agreement provides for the reduction or elimination of duties for numerous categories of European products, offering a significant competitive advantage to Italian companies compared to competitors from other markets. However, to benefit from tariff concessions, it is necessary to correctly demonstrate the European preferential origin of the product through the required documentation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also the\u2019<\/span><b><span data-contrast=\"auto\">local labeling<\/span><\/b><span data-contrast=\"auto\">\u00a0represents a central theme. Many products must carry mandatory information in Vietnamese, including details on composition, origin, local importer, and usage or safety instructions. Non-compliant labeling can lead to customs holds or requests for adjustment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For some industrial sectors, it may also be required\u00a0<\/span><b><span data-contrast=\"auto\">technical certifications or conformity verification<\/span><\/b><span data-contrast=\"auto\">, especially for machinery, electrical components, electronic devices, and regulated products. It is therefore essential to verify any applicable local standards in advance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, an often underestimated aspect concerns the choice of the correct logistic and contractual model. Precisely defining Incoterms, customs responsibilities, shipping management, and the role of the local importer is essential to reduce operational risks and ensure business continuity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In 2026, Vietnam represents one of the most strategic destinations for Italian companies focused on internationalization. Mechanics, automation, furniture, cosmetics, and energy are the sectors with the greatest development opportunities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Success in this market requires a structured strategy: knowledge of the local context, selection of the right distribution partners, management of regulatory compliance, and localized communication. Italian companies that approach Vietnam with a medium-to-long-term vision will be able to transform it into a strategic platform for the entire ASEAN region.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Domande_frequenti_esportare_in_Vietnam_nel_2026\"><\/span><span data-contrast=\"none\">Frequently Asked Questions: Exporting to Vietnam in 2026<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span data-contrast=\"none\">Why is Vietnam strategic for Italian businesses in 2026?<\/span><\/h3>\n<p><span data-contrast=\"none\">Vietnam combines political stability, sustained economic growth, an expanding middle class, and favorable trade agreements such as the EVFTA. FDI exceeded $36 billion in 2025, confirming the country as one of the most attractive markets in ASEAN.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">The most promising sectors for \"Made in Italy\" in Vietnam are:\n\n*   **Fashion and Apparel:** Italy's strong reputation for high-quality, stylish clothing, leather goods, and accessories is highly valued in Vietnam's growing middle class.\n*   **Food and Beverage:** Italian cuisine is popular worldwide, and Vietnam is no exception. Opportunities exist for premium Italian food products, wines, and specialized ingredients.\n*   **Furniture and Home Decor:** Italian design and craftsmanship are sought after for home furnishings and interiors, catering to consumers looking for luxury and sophisticated styles.\n*   **Machinery and Industrial Equipment:** Vietnam's industrialization and manufacturing growth create demand for advanced Italian machinery, particularly in sectors like textiles, food processing, and automation.\n*   **Automotive Components and Accessories:** As the automotive sector in Vietnam expands, there's a growing need for high-quality components and accessories, where Italian expertise can be leveraged.<\/span><\/h3>\n<p><span data-contrast=\"none\">The sectors with the greatest opportunities for Italian businesses are: mechanics and industrial automation, contract furniture and design, cosmetics and personal care, renewable energy, and infrastructure. For companies in the food sector, explore the opportunities in our article dedicated to Italian exports in the Food &amp; Beverage sector in Vietnam.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">How are Italian products distributed in Vietnam?<\/span><\/h3>\n<p><span data-contrast=\"none\">The main channels are: modern retail (international chains and convenience stores), HORECA channel (hotels, restaurants, premium tourism), e-commerce (Shopee, Lazada), and traditional distribution in non-urban areas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">What documents are needed to export to Vietnam?<\/span><\/h3>\n<p><span data-contrast=\"none\">It is necessary to ensure: correct customs classification, EUR.1 certificate of origin to benefit from the EVFTA, labeling in Vietnamese, any specific technical certifications, and complete import documentation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">What is the EVFTA and what advantages does it offer Italian companies?<\/span><\/h3>\n<p><span data-contrast=\"none\">The EVFTA (EU-Vietnam Free Trade Agreement) is the free trade agreement between the EU and Vietnam that provides for the reduction or elimination of duties on numerous categories of European products, offering a significant competitive advantage over competitors from other markets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">What is the value of the Vietnamese beauty market?<\/span><\/h3>\n<p><span data-contrast=\"none\">The Vietnamese cosmetic market is one of the most dynamic in Southeast Asia, with above-average regional growth, driven by younger urban consumers and the growing demand for premium and natural skincare products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Sommario\u00a0 Nel 2026 il Vietnam si conferma uno dei mercati pi\u00f9 dinamici e promettenti del Sud-Est asiatico per le imprese italiane orientate all\u2019internazionalizzazione. Grazie a una crescita economica sostenuta, a una popolazione giovane e a un forte sviluppo industriale, il Paese sta assumendo un ruolo sempre pi\u00f9 centrale nelle supply chain globali e nei processi [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/esportare-in-vietnam-2026\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":107221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-103641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esportare in Vietnam nel 2026: guida completa su opportunit\u00e0, settori strategici e normativa per le imprese italiane | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Esporta in Vietnam nel 2026: opportunit\u00e0 per il Made in Italy in F&amp;B, cosmetica, meccanica e arredo. 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