{"id":1047,"date":"2012-11-09T15:37:39","date_gmt":"2012-11-09T15:37:39","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=738"},"modified":"2025-05-29T15:24:40","modified_gmt":"2025-05-29T15:24:40","slug":"india-big-international-coffee-players-look-to-subcontinent","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/","title":{"rendered":"India: major international coffee players look to the Subcontinent"},"content":{"rendered":"

Novit\u00e0 interessanti giungono dal settore del caff\u00e8 indiano. In India i grandi player internazionali guardano con sempre maggior interesse il Subcontinente.<\/p>\n

Barista Lavazza, secondo rivenditore al dettaglio di caff\u00e8 nel Paese, intende puntare sulle citt\u00e0 indiane pi\u00f9 piccole e sta pianificando l\u2019apertura di negozi nelle citt\u00e0 identificate come \u201cTier II\u201d, attraverso una rete di franchising (in India le citt\u00e0 sono classificate in base a parametri che riguardano economia, industria e investimenti: le citt\u00e0 metropolitane sono indicate come \u201cTier-I cities\u201d, seguite da \u201cTier-II\u201d e \u201cTier-III\u201d, a seconda del livello dei servizi che sono in grado di offrire). Attraverso tale operazione, verranno aggiunti 15-20 nuovi punti vendita.<\/p>\n

\u201cPer la prima volta abbiamo deciso di entrare anche nelle citt\u00e0 \u201cTier II\u201d: i vari caff\u00e8 saranno dislocati anche nelle capitali degli stati federati indiani\u201d, ha detto Nilanjan Bhattacharya, Direttore Operativo di Barista Lavazza per le regioni dell\u2019India e della SAARC. La catena attualmente ha 160 negozi in totale, principalmente nella regione di Delhi-NCR.<\/p>\n

Nel frattempo, Tata Starbucks, Joint Venture 50:50 tra Tata Global Beverage e Starbucks Coffee Company, ha aperto i primi tre punti vendita in India, precisamente due a South Mumbai e uno a Mumbai. Howard Schultz, Presidente e Amministratore Delegato di Starbucks, ha affermato che \u201cnonostante si configuri come un mercato difficile, soprattutto per quanto riguarda l\u2019ingresso, l\u2019India rappresenta attualmente, assieme alla Cina, il principale mercato in cui il gruppo intende investire, con una precisa strategia a lungo termine\u201d.<\/p>\n

L\u2019India grandi player internazionali \u00e8 tradizionalmente conosciuta come gran consumatore di t\u00e8, ma il consumo di caff\u00e8 \u00e8 aumentato esponenzialmente negli anni, con un incremento dell\u201980% rispetto a un decennio fa. Il turnover attuale si attesta intorno ai 230 milioni di USD, cifra destinata a crescere del 13-14% annuo nei prossimi cinque anni fino a raggiungere i 410 milioni di USD. Attualmente in India si registra la presenza di 1950 punti vendita, di cui due terzi sono stati aggiunti negli ultimi cinque anni. Secondo fonti locali, altri mille negozi verranno costruiti nei prossimi cinque anni.<\/p>\n

\u00a0<\/p>\n

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Digital export manager (DEM): internationalization in a digital context<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Novit\u00e0 interessanti giungono dal settore del caff\u00e8 indiano. In India i grandi player internazionali guardano con sempre maggior interesse il Subcontinente. Barista Lavazza, secondo rivenditore al dettaglio di caff\u00e8 nel Paese, intende puntare sulle citt\u00e0 indiane pi\u00f9 piccole e sta pianificando l\u2019apertura di negozi nelle citt\u00e0 identificate come \u201cTier II\u201d, attraverso una rete di franchising […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":3,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[19],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casi-aziendali-internazionalizzazione","tag-india"],"acf":[],"yoast_head":"\nGrandi player guardano al "Subcontinente" | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Ecco quali sono in India i grandi player internazionali del caff\u00e8 e quali sono le loro prospettive di crescita in futuro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/india-big-international-coffee-players-look-to-subcontinent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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