{"id":1047,"date":"2012-11-09T15:37:39","date_gmt":"2012-11-09T15:37:39","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=738"},"modified":"2025-05-29T15:24:40","modified_gmt":"2025-05-29T15:24:40","slug":"india-big-international-coffee-players-look-to-subcontinent","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/","title":{"rendered":"India: major international coffee players look to the Subcontinent"},"content":{"rendered":"<p style=\"text-align: justify;\">Interesting news is coming from the Indian coffee sector. In India, major international players are showing increasing interest in the subcontinent.<\/p>\n<p style=\"text-align: justify;\">Barista Lavazza, the second largest coffee retailer in the country, intends to focus on smaller Indian cities and is planning to open stores in cities identified as \u201cTier II\u201d through a franchising network (in India, cities are classified based on economic, industrial, and investment parameters: metropolitan cities are designated as \u201cTier-I cities,\u201d followed by \u201cTier-II\u201d and \u201cTier-III,\u201d depending on the level of services they can offer). Through this operation, 15-20 new outlets will be added.<\/p>\n<p style=\"text-align: justify;\">\u201cFor the first time, we've decided to enter \u201cTier II\u201d cities as well: various coffee shops will also be located in the capitals of Indian federal states,\u201d said Nilanjan Bhattacharya, Chief Operating Officer of Barista Lavazza for the India and SAARC regions. The chain currently has 160 stores in total, mainly in the Delhi-NCR region.<\/p>\n<p style=\"text-align: justify;\">In the meantime, Tata Starbucks, a 50:50 joint venture between Tata Global Beverage and Starbucks Coffee Company, has opened its first three outlets in India, specifically two in South Mumbai and one in Mumbai. Howard Schultz, Chairman and CEO of Starbucks, stated that \u201calthough it presents a challenging market, especially regarding entry, India, along with China, currently represents the main market in which the group intends to invest, with a precise long-term strategy.\u201d.<\/p>\n<p style=\"text-align: justify;\">India, a major international player, is traditionally known as a major consumer of tea, but coffee consumption has grown exponentially over the years, with an 80% increase compared to a decade ago. Current revenue stands at around $230 million, a figure expected to grow by 13\u201314% annually over the next five years, reaching $410 million. There are currently 1,950 retail outlets in India, two-thirds of which have been added in the last five years. According to local sources, another 1,000 stores will be built over the next five years.<\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/the-success-of-italian-companies-in-india\/\">The success of Italian companies in India<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/internationalize-own-foreign-business-strategic-choice-or-opportunity\/\">Internationalizing your business abroad: strategic choice or opportunity?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export-manager-dem-linter-internationalization-in-a-digital-environment\/\">Digital export manager (DEM): internationalization in a digital context<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Novit\u00e0 interessanti giungono dal settore del caff\u00e8 indiano. In India i grandi player internazionali guardano con sempre maggior interesse il Subcontinente. Barista Lavazza, secondo rivenditore al dettaglio di caff\u00e8 nel Paese, intende puntare sulle citt\u00e0 indiane pi\u00f9 piccole e sta pianificando l\u2019apertura di negozi nelle citt\u00e0 identificate come \u201cTier II\u201d, attraverso una rete di franchising [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[19],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casi-aziendali-internazionalizzazione","tag-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandi player guardano al &quot;Subcontinente&quot; | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Ecco quali sono in India i grandi player internazionali del caff\u00e8 e quali sono le loro prospettive di crescita in futuro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/india-big-international-coffee-players-look-to-subcontinent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grandi player guardano al &quot;Subcontinente&quot; | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"Ecco quali sono in India i grandi player internazionali del caff\u00e8 e quali sono le loro prospettive di crescita in futuro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/india-big-international-coffee-players-look-to-subcontinent\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-09T15:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T15:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tech@ctag@na\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tech@ctag@na\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/\"},\"author\":{\"name\":\"tech@ctag@na\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/8b39075a8f53d48d3a967b6f6df255eb\"},\"headline\":\"India: i grandi player internazionali del caff\u00e8 guardano al Subcontinente\",\"datePublished\":\"2012-11-09T15:37:39+00:00\",\"dateModified\":\"2025-05-29T15:24:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/\"},\"wordCount\":370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"keywords\":[\"India\"],\"articleSection\":[\"Casi aziendali di internazionalizzazione\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/\",\"name\":\"Grandi player guardano al \\\"Subcontinente\\\" | Octagona Srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"datePublished\":\"2012-11-09T15:37:39+00:00\",\"dateModified\":\"2025-05-29T15:24:40+00:00\",\"description\":\"Ecco quali sono in India i grandi player internazionali del caff\u00e8 e quali sono le loro prospettive di crescita in futuro\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"width\":450,\"height\":410,\"caption\":\"Features \u2013 Octagona\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/octagona.com\\\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/octagona.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India: i grandi player internazionali del caff\u00e8 guardano al Subcontinente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"name\":\"Octagona Srl\",\"description\":\"Widen your Ambitions\",\"publisher\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/octagona.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\",\"name\":\"Octagona Srl\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"width\":218,\"height\":40,\"caption\":\"Octagona Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/8b39075a8f53d48d3a967b6f6df255eb\",\"name\":\"tech@ctag@na\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g\",\"caption\":\"tech@ctag@na\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big players look to the \"Subcontinent\" | Octagona Srl","description":"Here are who the big international coffee players are in India and what their growth prospects are in the future","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/octagona.com\/en\/india-big-international-coffee-players-look-to-subcontinent\/","og_locale":"en_US","og_type":"article","og_title":"Grandi player guardano al \"Subcontinente\" | Octagona Srl","og_description":"Ecco quali sono in India i grandi player internazionali del caff\u00e8 e quali sono le loro prospettive di crescita in futuro","og_url":"https:\/\/octagona.com\/en\/india-big-international-coffee-players-look-to-subcontinent\/","og_site_name":"Octagona Srl","article_published_time":"2012-11-09T15:37:39+00:00","article_modified_time":"2025-05-29T15:24:40+00:00","og_image":[{"width":450,"height":410,"url":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","type":"image\/png"}],"author":"tech@ctag@na","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tech@ctag@na","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#article","isPartOf":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/"},"author":{"name":"tech@ctag@na","@id":"https:\/\/octagona.com\/#\/schema\/person\/8b39075a8f53d48d3a967b6f6df255eb"},"headline":"India: i grandi player internazionali del caff\u00e8 guardano al Subcontinente","datePublished":"2012-11-09T15:37:39+00:00","dateModified":"2025-05-29T15:24:40+00:00","mainEntityOfPage":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/"},"wordCount":370,"commentCount":0,"publisher":{"@id":"https:\/\/octagona.com\/#organization"},"image":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#primaryimage"},"thumbnailUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","keywords":["India"],"articleSection":["Casi aziendali di internazionalizzazione"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/","url":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/","name":"Big players look to the \"Subcontinent\" | Octagona Srl","isPartOf":{"@id":"https:\/\/octagona.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#primaryimage"},"image":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#primaryimage"},"thumbnailUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","datePublished":"2012-11-09T15:37:39+00:00","dateModified":"2025-05-29T15:24:40+00:00","description":"Here are who the big international coffee players are in India and what their growth prospects are in the future","breadcrumb":{"@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#primaryimage","url":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","contentUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","width":450,"height":410,"caption":"Features \u2013 Octagona"},{"@type":"BreadcrumbList","@id":"https:\/\/octagona.com\/india-i-grandi-player-internazionali-del-caffe-guardano-al-subcontinente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/octagona.com\/"},{"@type":"ListItem","position":2,"name":"India: i grandi player internazionali del caff\u00e8 guardano al Subcontinente"}]},{"@type":"WebSite","@id":"https:\/\/octagona.com\/#website","url":"https:\/\/octagona.com\/","name":"Octagona Ltd.","description":"Widen your Ambitions","publisher":{"@id":"https:\/\/octagona.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/octagona.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/octagona.com\/#organization","name":"Octagona Ltd.","url":"https:\/\/octagona.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/octagona.com\/#\/schema\/logo\/image\/","url":"https:\/\/octagona.com\/wp-content\/uploads\/2022\/03\/logo-w.png","contentUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2022\/03\/logo-w.png","width":218,"height":40,"caption":"Octagona Srl"},"image":{"@id":"https:\/\/octagona.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/octagona.com\/#\/schema\/person\/8b39075a8f53d48d3a967b6f6df255eb","name":"tech@ctag@na","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f1301f46a3d55f6ce1428d6eb023f66459cbcb7e5a0f3325ff7310fb591c119?s=96&d=mm&r=g","caption":"tech@ctag@na"}}]}},"atf_populated":false,"_links":{"self":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":0,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/media\/11434"}],"wp:attachment":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}