{"id":105525,"date":"2025-06-11T10:11:30","date_gmt":"2025-06-11T10:11:30","guid":{"rendered":"https:\/\/octagona.com\/?p=105525"},"modified":"2026-05-18T08:51:06","modified_gmt":"2026-05-18T08:51:06","slug":"packaging-printing-export-challenge","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/packaging-printing-sfida-export\/","title":{"rendered":"Packaging & printing: the export challenge between sustainability, innovation and global markets"},"content":{"rendered":"

Il settore del packaging & printing si conferma un <\/span>Ecosystem crucial to the international success of countless industries<\/b>. Questo settore non solo svolge un ruolo fondamentale nella protezione e presentazione dei prodotti, ma si dimostra anche un indicatore della capacit\u00e0 e dell\u2019adattabilit\u00e0 delle imprese alle dinamiche globali. In un\u2019economia sempre pi\u00f9 interconnessa, l\u2019export non \u00e8 un\u2019opzione, ma rappresenta <\/span>A strategic priority for business growth and resilience<\/b>. The classic functions of packaging-containment, protection, communication, and logistics-enriched by a strong commitment to sustainability and a continuous drive for innovation-become formidable tools for <\/span>gain new market share<\/b>. In this context, the ability to navigate complex regulatory changes and respond to growing consumer awareness is an ongoing challenge, but also a <\/span>extraordinary opportunity for Italian companies in the sector<\/b>.<\/span><\/p>\n

Uno sguardo al settore italiano: packaging & printing nel contesto attuale<\/span><\/h2>\n

Secondo i dati preconsuntivi presentati dal Mecs \u2013 Centro Studi Ucima, il comparto del packaging & printing ha raggiunto<\/span> significant milestones in 2024<\/b>, confirming its strategic role for the domestic industry. With a turnover of <\/span>9.5 billion<\/span><\/a> e un incremento del 3,5% rispetto all\u2019anno precedente, il 2024 ha segnato il quarto anno consecutivo di crescita. \u201cIl 2024 \u00e8 stato l\u2019anno della conferma\u201d, afferma Riccardo Cavanna, Presidente Ucima. \u201cL\u2019eccellenza tecnologica delle nostre imprese \u00e8 il vero motore di questo successo\u201d.<\/span><\/p>\n

A trainare il mercato sono i 600 costruttori italiani di tecnologie per il confezionamento e l\u2019imballaggio, con l\u2019export che ha raggiunto un valore di 7,5 miliardi di euro, segnando <\/span>un incremento del 3,8% rispetto all\u2019anno precedente<\/b> e rappresentando circa l\u201980% del giro d\u2019affari complessivo. Le performance migliori si registrano in Africa e Oceania (+10,3%), Asia (+3,3%) e Unione Europea (+6,1%), con risultati particolarmente significativi dal Messico (+18,8%). Anche i<\/span>The domestic market ended the year on a positive note.<\/b>, with growth of +2.5% and sales of 2 billion euros. This positive scenario demonstrates not only the resilience of the sector, but also the ability of Italian companies to adapt and innovate in a constantly changing environment.<\/span><\/p>\n

\"Export<\/span><\/h3>\n

\u00a0<\/p>\n

The regulatory revolution: a European framework for sustainable exports<\/span><\/h3>\n

La sostenibilit\u00e0 sta diventando un elemento imprescindibile nel settore del packaging & printing, e il futuro della competitivit\u00e0 internazionale \u00e8 indissolubilmente legato a questo tema. Il Regolamento europeo sugli imballaggi e i rifiuti di imballaggio (PPWR), con <\/span>application expected from 2026<\/b>, represents <\/span>A framework that already guides companies' strategies<\/b>. Le normative attuali pongono l\u2019accento sulla riduzione della plastica vergine, sull\u2019obbligo di riciclabilit\u00e0 e riutilizzo, sull\u2019etichettatura armonizzata, sulla responsabilit\u00e0 estesa del produttore e sull\u2019uso di materiali innovativi.<\/span><\/p>\n

Adopting these directives is not only an obligation for the internal market, but results in a competitive advantage in the <\/span>Penetration of increasingly sustainability-conscious foreign contexts<\/b>. La crescente consapevolezza dei consumatori, che sempre pi\u00f9 spesso sceglie prodotti in base alla loro responsabilit\u00e0 ambientale, offre alle aziende del settore un\u2019opportunit\u00e0 unica di differenziazione e posizionamento.<\/span><\/p>\n

I<\/span>Technological innovation: the engine for export packaging<\/span><\/h3>\n

L\u2019innovazione \u00e8 il carburante essenziale per la <\/span>competitiveness in foreign markets<\/span><\/a>. Le aziende che investono in nuove tecnologie e materiali si posizionano vantaggiosamente per affrontare le sfide globali. Le tecnologie digitali, come l\u2019Internet of Things (IoT) e l\u2019intelligenza artificiale (AI), stanno aprendo <\/span>New frontiers in packaging design and functionality<\/b>.<\/span><\/p>\n

Ad esempio, l\u2019uso di AI nel design degli imballaggi pu\u00f2 ottimizzare non solo la funzionalit\u00e0, ma anche l\u2019appeal estetico, garantendo che i prodotti attirino l\u2019attenzione degli utenti internazionali. Inoltre, lo smart packaging non solo migliora la conservazione dei prodotti, ma fornisce anche informazioni utili ai consumatori, come la<\/span> Product freshness or recyclability claims<\/b>.<\/span><\/p>\n

New materials, such as bioplastics and high-strength recycled paper, offer mature solutions that meet the needs for protection, preservation, and green approaches demanded by advanced markets. Investing in <\/span>research and development<\/b> for innovative materials can be a significant competitive advantage, especially in highly regulated industries such as food and pharmaceuticals.<\/span><\/p>\n

\"Patents<\/span><\/h3>\n

\u00a0<\/p>\n

Protecting innovation: patents and design as an export shield<\/span><\/h3>\n

La <\/span>intellectual property protection<\/b> is essential for companies wishing to establish themselves in international markets. Registering patents and designs provides essential protection against counterfeiting and allows for the enhancement of investments in research and development. In fact, a registered patent or design provides a legal barrier against imitations and represents a <\/span>Valuable asset for negotiating licensing or distribution agreements<\/b>.<\/span><\/p>\n

Companies must therefore take a proactive approach to monitor their intellectual property rights globally. The <\/span>normative variano significativamente da un paese all\u2019altro<\/b>, and investing in a brand protection strategy can translate into a competitive advantage, especially in emerging markets where legal protection may be weaker.<\/span><\/p>\n

Requirements and certifications: the passes for successful exporting<\/span><\/h3>\n

Operare con successo sui mercati esteri implica il rispetto di un complesso quadro di requisiti e il possesso di certificazioni riconosciute, veri e propri \u201cpassaporti\u201d per l\u2019export. Le certificazioni di sicurezza alimentare, impatto ecologico e qualit\u00e0 dei processi sono sempre pi\u00f9 dirimenti per l\u2019accesso ai mercati.<\/span><\/p>\n

Certifications such as <\/span>ISO 9001<\/b>, <\/span>ISO 14001<\/b> e quelle specifiche per il settore alimentare (MOCA, BRCGS, IFS) rappresentano requisiti fondamentali per le aziende che desiderano esportare i propri prodotti. L\u2019adeguamento a questi standard non solo facilita l\u2019accesso a nuovi mercati, ma rassicura anche i consumatori sulla qualit\u00e0 e sulla sicurezza dei prodotti, contribuendo a costruire fiducia e credibilit\u00e0.<\/span><\/p>\n

Strategie di internazionalizzazione e paesi target per l\u2019export del packaging & printing<\/span><\/h3>\n

European, North American and Asian markets offer <\/span>opportunit\u00e0 significative per il packaging & printing italiano<\/b>, richiedendo un continuo aggiornamento sulle specificit\u00e0 locali. La diversificazione dei mercati di esportazione \u00e8 fondamentale; mentre l\u2019Unione Europea rappresenta un mercato relativamente stabile, altre regioni come l\u2019Asia e l\u2019Africa stanno rapidamente guadagnando importanza.<\/span><\/p>\n

Le <\/span>internationalization strategies<\/b><\/a> of Italian enterprises<\/b> should focus on differentiation through innovation and environmental responsibility, adaptation to the specificities of the <\/span>target markets<\/span><\/a> and development of local partnerships. Investing in staff training programs to develop specific skills for foreign markets is of great importance. In addition, participation in international trade fairs and networking can facilitate entry into new markets.<\/span><\/p>\n

Future challenges and opportunities in 2025<\/span><\/h3>\n

Guardando al futuro, le previsioni per il comparto del packaging & printing italiano nel 2025 sono positive. Nonostante le possibili incertezze dovute al contesto geopolitico e macroeconomico, il nuovo anno presenta opportunit\u00e0 interessanti. Con <\/span>7.6 months of production already guaranteed<\/b>, the potential increase in sales could reach 9.6 billion euros, consolidating the leadership position of Italian manufacturers globally (Mecs - Ucima Study Center).<\/span><\/p>\n

In any case, companies must be prepared for internal obstacles. Recently introduced regulatory changes may not get full buy-in from companies, considering the limited time to adapt. In addition, the government's planned 2025 restriction on 4.0 incentives may further complicate the situation. It is crucial that companies continue to promote innovative solutions and take advantage of emerging technologies, such as <\/span>l\u2019intelligenza artificiale<\/span><\/a>, to remain competitive.<\/span><\/p>\n

Prospettive di eccellenza globale per il packaging & printing<\/span><\/h3>\n

Alla luce dell\u2019analisi svolta, il settore italiano del packaging & printing deve focalizzarsi su strategie chiave per una competitivit\u00e0 duratura. L\u2019<\/span>export remains the foundation of growth<\/b>, while ecological transition and technological advancements are the main drivers. Solutions such as biomaterials and smart packaging highlight how sustainability can enhance the <\/span>Made in Italy<\/span><\/a>, with its unique mix of design and customization.<\/span><\/p>\n

The 2025 projections show a <\/span>favorable scenario<\/b>, with a solid production base and ambitious revenue targets. Investments in digitization, blockchain and Industry 4.0 are essential to address global instabilities, making the system more flexible and robust.<\/span><\/p>\n

Challenges such as European regulations, specialized skills and access to emerging markets persist, but strategies such as academic collaborations, digital marketing and logistics networks chart a path for expansion.<\/span><\/p>\n

Against this backdrop, Octagona, a consulting firm in <\/span>internationalization<\/span><\/a>, stands as a strategic partner for <\/span>Turning opportunities into concrete results<\/b>. Affianchiamo le imprese del packaging & printing verso i mercati mondiali con soluzioni personalizzate e supporto operativo. Per maggiori informazioni sui nostri servizi, <\/span>we invite you to contact us<\/span><\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Il settore del packaging & printing si conferma un ecosistema cruciale per il successo internazionale di innumerevoli industrie. Questo settore non solo svolge un ruolo fondamentale nella protezione e presentazione dei prodotti, ma si dimostra anche un indicatore della capacit\u00e0 e dell\u2019adattabilit\u00e0 delle imprese alle dinamiche globali. In un\u2019economia sempre pi\u00f9 interconnessa, l\u2019export non \u00e8 […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":4,"featured_media":105572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-105525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"\nPackaging & printing: la sfida dell\u2019export<\/title>\n<meta name=\"description\" content=\"Packaging & Printing: scopri la sfida dell'export italiano tra sostenibilit\u00e0, innovazione e mercati globali. 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