{"id":1077,"date":"2013-12-11T15:21:04","date_gmt":"2013-12-11T15:21:04","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=926"},"modified":"2026-10-22T18:22:03","modified_gmt":"2026-10-22T16:22:03","slug":"india-fashion-and-apparel-market-with-great-prospects","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/india-moda-e-abbigliamento-mercato-dalle-grandi-prospettive\/","title":{"rendered":"Indian market: fashion and clothing, the great prospects"},"content":{"rendered":"<p style=\"text-align: justify;\">International companies in the fashion and apparel sector are showing growing interest in the Indian market. Thanks to the reforms implemented by the government in the retail sector, the number of international players is increasing, as is the turnover of companies already present in this market: this is happening despite the fact that India still has a series of restrictions on minimum investments and local suppliers.<\/p>\n<p style=\"text-align: justify;\">Le performance di alcuni brand internazionali di moda e abbigliamento come Canali e Zara nel 2012 (che hanno deciso di entrare nel mercato indiano attraverso delle Joint Venture con partner locali, la prima con Genesis Luxury, la seconda con Tata) sono state addirittura superiori alle previsioni degli analisti, con una crescita a due cifre: Zara, nello specifico, ha sperimentato un +56% senza aver aperto nessun nuovo punto vendita. Ma anche gli altri player mostrano un particolare dinamismo: Benetton fa registrare un aumento delle proprie vendite; la svedese Hennes &amp; Mauritz intende investire una cifra che si attesta intorno agli 85 milioni di Euro, per il lancio di 50 punti vendita; la giapponese Uniqlo e l\u2019americana GAP sono in fase di finalizzazione per quanto riguarda il loro ingresso nel Paese; Inditex, societ\u00e0 spagnola gi\u00e0 proprietaria di Zara, sta valutando l&#8217;opportunit\u00e0 di portare il suo marchio di fascia superiore, Massimo Dutti, attraverso la costituzione di una Joint Venture.<\/p>\n<p style=\"text-align: justify;\">L\u2019India si configura come un mercato non semplice con delle peculiarit\u00e0 specifiche: non vi \u00e8 un una univoca ricetta per affrontarlo al meglio e non \u00e8 detto che un\u2019azienda che abbia acquisito esperienza a livello internazionale si affermi con certezza all\u2019interno di tale territorio; inoltre, approcciarsi al mercato locale implica una profonda valutazione di tutti i potenziali ostacoli che potrebbero complicare l\u2019accesso. Tuttavia, l\u2019India resta un&#8217;opportunit\u00e0 che la maggior parte dei player operanti nel settore in questione non possono permettersi di perdere. L&#8217;alta concentrazione di clienti nelle tre grandi metropoli (New Delhi, Mumbai e Bangalore) richiede un modello di investimento ben preciso che necessita di un forte partner locale.<\/p>\n<p style=\"text-align: justify;\">Companies in the industry wishing to start an internationalization process in India can request a meeting with our consultants by contacting us via e-mail at the following address:\u00a0<a href=\"mailto:octagona@octagona.com\">octagona@octagona.com<\/a>\u00a0or to our phone number: 059.9770184. For more information on the services offered by Octagona, click here.<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/the-success-of-italian-companies-in-india\/\">The success of Italian companies in India<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/internationalize-own-foreign-business-strategic-choice-or-opportunity\/\">Internationalizing your business abroad: strategic choice or opportunity?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export-manager-dem-linter-internationalization-in-a-digital-environment\/\">Digital export manager (DEM): internationalization in a digital context<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le aziende internazionali del settore moda e abbigliamento guardano con crescente interesse al mercato Indiano. Grazie alle riforme implementate dal Governo in ambito retail, il numero di player internazionali aumenta, cos\u00ec come aumenta il turnover delle imprese gi\u00e0 presenti all\u2019interno di tale mercato: ci\u00f2 avviene nonostante in India vi sia ancora una serie di restrizioni [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/india-moda-e-abbigliamento-mercato-dalle-grandi-prospettive\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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