{"id":11423,"date":"2022-09-14T12:16:44","date_gmt":"2022-09-14T12:16:44","guid":{"rendered":"https:\/\/octagona.com\/?p=11423"},"modified":"2025-05-29T12:58:30","modified_gmt":"2025-05-29T12:58:30","slug":"digital-export-marketplace","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-marketplace\/","title":{"rendered":"Digital Export: what are the most popular marketplaces?"},"content":{"rendered":"<p><strong>That of selling online is not a foregone decision<\/strong>: Starting a new website or e-commerce property from scratch can be financially expensive and discourage businesses that want to grow and expand <strong>through marketplaces and Digital Export<\/strong>.<\/p>\n<p>Still, Italian companies cannot let a steadily increasing phenomenon pass them by. <strong>In fact, in 2021, e-commerce saw a growth of 33%<\/strong>, reaching 64 billion euros in sales. Not only that, according to Netcomm, <strong>the trend will continue through the rest of 2022<\/strong>. Specifically, the number of Italians who made online purchases in the first quarter of this year was more than 33 million, thus growing by 14% compared to 2021.<\/p>\n<p>In other words, the boom in online commerce continues not only as a positive consequence of the pandemic, but also as a real trend for the future of Italian businesses. But for companies in which sectors are the best opportunities on marketplaces? Digital export favors which products?<\/p>\n<p>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/digital-export-marketplace\/#Marketplace_e_Digital_Export_i_settori_con_la_maggiore_crescita\" >Marketplace and Digital Export: the sectors with the highest growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/digital-export-marketplace\/#Cosa_sono_i_marketplace_e_quali_sono_i_piu_diffusi\" >What are marketplaces and which ones are the most popular<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketplace_e_Digital_Export_i_settori_con_la_maggiore_crescita\"><\/span><strong>Marketplace and Digital Export: the sectors with the highest growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Interestingly, the product market came to a total value of 34 billion in 2022, an increase of 10% over the previous year.<\/p>\n<p>Leading the way is<strong> food, which is confirmed as the industry with the highest growth (+17% is the annual increase from 2021), followed by apparel, with 10% growth, and the IT and electronic components industry (+7%)<\/strong>.<\/p>\n<p>Also noteworthy is the increase registered by services: after the slump related to restrictions from Covid-19, the sector has returned to regrowth, led by the recovery of events and exhibitions (+35% compared to 2021) and tourism-related services (+33%).<\/p>\n<p>In addition, another finding from the research conducted by Netcom during the first part of 2022, online purchases are paid for directly online at the time of order in almost 90% of cases: only in 10.4% of times are such purchases paid for at the time of delivery.<\/p>\n<p>These numbers thus highlight how digital commerce has entered the habits of Italian consumers on a daily basis. The sale of products and services online is here to stay, and it was not just a flash in the pan due to the pandemic. For businesses, it is therefore necessary to think about targeted Digital Export strategies, such as the implementation of external marketplaces.<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cosa_sono_i_marketplace_e_quali_sono_i_piu_diffusi\"><\/span><strong>What are marketplaces and which ones are the most popular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><strong>Marketplaces assume the function of true online marketplaces for all intents and purposes<\/strong>. The logic is quite similar to that of supermarkets: customers visit a marketplace site to buy (and sell) a good or service, within which goods from different sellers are grouped.<\/p>\n<p>A marketplace is therefore <strong>A viable solution for the Digital Export strategies of Italian companies that want to sell abroad<\/strong>: it is in fact an opportunity to rapidly grow your business, showcasing products or services to millions of users at home and abroad, without the worry of excessive expenses.<\/p>\n<p>At this point the question arises: which marketplaces are most popular? Which ones should be adopted?<\/p>\n<p><strong>Below are the updated marketplace rankings<\/strong> most popular and visited for Italian companies that want to expand abroad. If, on the other hand, you are looking for which marketplace is best for your company, then we recommend reading <a href=\"https:\/\/octagona.com\/en\/perfect-marketplace-guide-octagona-ltd\/\">this article<\/a>, in which we described the characteristics of the perfect marketplace.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>The most popular marketplaces for Digital Export<\/strong><\/h3>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Amazon<\/strong>: it is the largest and most popular marketplace in the world, so much so that it has garnered over 50 million unique visitors so far in 2022, in Italy alone. The average dwell time on the platform is also one of the highest ever : the average user spends about 12:40 minutes on Amazon;<\/li>\n<li><strong>Immediately<\/strong>: one of the largest marketplaces in Italy, it is also the leading one for the second-hand market. Its unique visitors through September 2022 were over 16 million, and the average time spent on the platform is the highest ever (14:13 minutes);<\/li>\n<li><strong>eBay<\/strong>: historic U.S. marketplace, for years it has been quite popular in Italy as well. Again, unique visitors are really many (over 15 million users) and the average time spent on eBay is 12 minutes;<\/li>\n<li><strong>AliExpress<\/strong>: a spin-off of Alibaba, is a marketplace originating from China and one of the largest in the world. In Italy it is only gaining a foothold in recent years, with about 3 million visitors worldwide;<\/li>\n<li><strong>Etsy<\/strong>: finally, we find Etsy, which has experienced tremendous growth in the last two years, coming to Italy as well. Many companies are choosing it precisely because of its growth prospects and ease of use.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Quella\u00a0di vendere online non \u00e8 una decisione scontata: avviare da zero un nuovo sito o un e-commerce di propriet\u00e0 pu\u00f2 essere economicamente dispendioso\u00a0e scoraggiare\u00a0le imprese che vogliono crescere ed espandersi attraverso i marketplace e il Digital Export. Eppure, le aziende italiane non possono farsi sfuggire un fenomeno in costante aumento. Nel 2021 l\u2019e-commerce ha visto [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/digital-export-marketplace\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-11423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quali sono i marketplace pi\u00f9 diffusi? | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Vuoi scoprire i marketplace migliori per il Digital Export della tua impresa? 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