{"id":11824,"date":"2022-10-26T14:00:32","date_gmt":"2022-10-26T14:00:32","guid":{"rendered":"https:\/\/octagona.com\/?p=11824"},"modified":"2025-05-29T16:02:47","modified_gmt":"2025-05-29T16:02:47","slug":"best-internationalization-strategies-2023","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/","title":{"rendered":"Best internationalization strategies for 2023\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#I_profondi_cambiamenti_macroeconomici_in_atto_richiedono_un_ripensamento_delle_strategie_di_internazionalizzazione_Scopriamo_dunque_le_migliori_per_il_2023_in_questo_articolo\" >The current profound macroeconomic changes require a rethinking of internationalization strategies. So let's find out the best ones for 2023 in this article.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#Le_cinque_migliori_strategie_di_internazionalizzazione\" >Top five internationalization strategies\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#Conclusioni_sulle_strategie_di_internazionalizzazione\" >Conclusions on internationalization strategies\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"I_profondi_cambiamenti_macroeconomici_in_atto_richiedono_un_ripensamento_delle_strategie_di_internazionalizzazione_Scopriamo_dunque_le_migliori_per_il_2023_in_questo_articolo\"><\/span><span style=\"font-size: 12pt;\">The current profound macroeconomic changes require a rethinking of internationalization strategies. So let's find out the best ones for 2023 in this article.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Internationalization for companies is a strategic path of\u00a0<strong>expansion<\/strong>\u00a0in foreign markets, but also to\u00a0<strong>evolution<\/strong>\u00a0planned for all operational processes and human resources. Therefore, there is no room for improvisation: understanding the\u00a0<strong>better internationalization strategies\u00a0<\/strong>it is necessary to win global challenges.<\/p>\n<p>In recent weeks, the <a href=\"https:\/\/www.sace.it\/studi\/dettaglio\/rapporto-export-2022-caro-export---sfide-globali-e-il-valore-di-esserci\">Export Report<\/a> of SACE, which outlines a clear picture: <strong>Inflation in the Euro Area will remain high through 2023.,<\/strong> and Europe is increasingly approaching a recessionary situation. The outbreak of the Russian-Ukrainian conflict has indeed led to strong and persistent pressures on commodity prices, and for this reason many Italian companies will be forced to <strong>Thinking of new solutions and strategies<\/strong>.<\/p>\n<p><strong>Precisely for this reason, business internationalization can be a great opportunity for revival.<\/strong>The global market still offers great opportunities today, capable of compensating for those that are lacking in the domestic market.<\/p>\n<p style=\"text-align: left;\">As already <a href=\"https:\/\/octagona.com\/en\/\">Octagona<\/a> reiterated when we asked ourselves. <a href=\"https:\/\/octagona.com\/en\/where-to-do-export-despite-global-tensions-most-dynamic-countries-2022\/\">Where to make exports despite global tensions<\/a>, at this moment in history you don't need a rethinking of your company's international presence, but <strong>A repositioning in markets through new internationalization strategies.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_cinque_migliori_strategie_di_internazionalizzazione\"><\/span><strong>Top five internationalization strategies\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 12pt;\">But <strong>So what are the strategies for internationalizing in 2023?<\/strong> What competitive factors should your business focus on? <\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Many Italian companies<\/strong>, while knowing the advantages of <a href=\"https:\/\/octagona.com\/en\/internationalize-own-foreign-business-strategic-choice-or-opportunity\/\">internazionalizzare il proprio business all&#8217;estero come scelta strategica<\/a>, <strong>don't know <\/strong>exactly <strong>Where to sell their products. <\/strong>Operating internationally, the market becomes increasingly \u201cvast\u201d and competition fiercer.<\/p>\n<p><strong>Every company has its own unique characteristics <\/strong>And it's not guaranteed that a product that sells well in Morocco, for example, will be as successful in Indonesia.<\/p>\n<p>It is therefore necessary to operate <strong>A strategic and targeted choice to avoid falling into error<\/strong> committed by many businesses, namely that of approaching foreign market entry in an improvised and random manner, generating a waste of time and money.<\/p>\n<p>Precisely because of their inability to plan an effective strategy, companies in our country often face <strong>A situation in which they find themselves in the middle<\/strong> among numerous strategies and different market philosophies. In other words, they run the risk, more or less unknowingly, of not having a clear positioning, confusing the market and losing their competitive position to direct competitors.<\/p>\n<p>How then to avoid this problem? Based on our international experience, here are what are the\u00a0<strong>5 key success factors<\/strong>\u00a0to get more<strong>\u00a0<\/strong>competitiveness in foreign markets in this particular macroeconomic context.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><em>1. Process and product innovation<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>To stand out from the competition, even in international markets, you need to have<strong> distinctive and innovative products<\/strong>: This enables them to compete on a large scale. Growth champions are companies that have created <strong>New solutions to business or consumer needs.<\/strong><\/p>\n<p>Those who present uninnovative products must be prepared to propose a strategy of <strong><em>cost leadership<\/em><\/strong>, otherwise it's out of the game.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><em>2. Value Proposition and Market Strategy<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>It is important for a company to develop <\/strong>and communicate <strong>correctly its Value Proposition<\/strong>If it doesn't, it will hardly be able to win customers by overcoming the competition.<\/p>\n<p>The Unique Selling Proposition (USP) can help us with this by answering a question that a potential customer asks themselves when they discover our new brand: <strong><em>\u201cWhat sets you apart from the competition?\u201d<\/em><\/strong><\/p>\n<p>On its own, claiming to be \u201cunique\u201d is rarely an effective USP. For the Value Proposition to emerge, and for the company to have a real market impact, <strong>you have to be able to distinguish yourself in aspects <em>priority<\/em> for the customer<\/strong>.<\/p>\n<p>If you are interested in improving your competitive positioning, you can read the Octagona services page dedicated to the <a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\">Temporary Export Manager<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><em>3. Time to Market &amp; Time to Marketing<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The digital context, following the pandemic, has become increasingly fast-paced and dynamic: tools are needed to control supply chain events, monitor<strong> the market's evolution and predict the arrival of new trends.<\/strong><\/p>\n<p>This monitoring must take place<strong> on a continuous and timely basis<\/strong>Visual navigation is not sustainable, as speed can lead to an uncontrolled skid.<\/p>\n<p>The company must <strong>knowing how to develop metrics <\/strong>almost in \u201creal time\u201d so that <strong>make decisions quickly <\/strong>in the different markets in which it operates. It is therefore essential to identify <strong>the right time to enter a new market<\/strong>: Similarly, to follow up on entry, it is equally important to identify the right time to implement international marketing campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><em>4. Global Reach with area garrison<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Similarly, the digital environment has also made it necessary to<strong> a strong global presidium <\/strong>for companies that want to sell abroad. In other words, you need to be<strong> Ready to step in where the market demands it <\/strong>In the shortest possible time.<\/p>\n<p>This puts a lot of pressure on the financial aspects that must ensure the capability to operate simultaneously with very different markets.<\/p>\n<p>The overall presidium must therefore be<strong> accompanied by an area presidium<\/strong>Today, all markets expect the presence of a local counterpart, even a commercial one. It is <strong>necessary to define clear objectives and strategic priorities<\/strong>. You can't do everything at once. Let's remember that resources, starting with financial ones, are not infinite.<\/p>\n<p>Se vuoi scoprire come migliorare il tuo posizionamento strategico globale, puoi leggere la pagina dei servizi Octagona dedicati all&#8217;<a href=\"https:\/\/octagona.com\/en\/international-advisory\/\">International Advisory<\/a>.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<h3><strong><em>5. Digitization<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The digital road is now a reality: the arrival of the pandemic accelerated an ongoing process. To remain competitive, companies must therefore <strong>Focus on digital skills in an international context.<\/strong><\/p>\n<p>It is not enough to make a nice e-commerce site to sell in the US. If I don't run the <em>compliance<\/em>, logistics, communication and promotion I risk having few visits and turning my project into a failed exercise.<\/p>\n<p>Digital transformation is <strong>a path that must therefore be guided<\/strong>: to do this you need <strong>method<\/strong>, acquiring the <strong>right skills<\/strong> in the digital sphere, to make the most of them in the context of international expansion.<\/p>\n<p>Se sei interessato a conoscere come iniziare un percorso digitale all&#8217;estero per la tua impresa, puoi leggere la pagina dei servizi Octagona dedicati al <a href=\"https:\/\/octagona.com\/en\/digital-export\/\">Digital Export<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni_sulle_strategie_di_internazionalizzazione\"><\/span><strong>Conclusions on internationalization strategies\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>What we have seen reminds us that for a proper internationalization model. <strong>A strategic vision is necessary<\/strong>.<\/p>\n<p>And the new internationalization strategies present us with the following <strong>an evolved and sophisticated situation in the approach to foreign markets<\/strong>. They show that the company must have its accounts in order, a product capable of meeting customer needs, where these customers are located, a <strong>Timely control of information<\/strong> and the contemporary <strong>ability to update the growth path almost in real time. <\/strong><\/p>\n<p>Foreign investment must therefore be considered and developed based on these elements, which are then<strong> monitored on an ongoing basis.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/what-are-success-factors-enterprise-internationalization\/\">What are the success factors of business internationalization?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export-perche-e-importante-per-lexport-della-tua-impresa\/\">Digital Export: why is it important for your business?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/how-to-build-a-successful-export-plan\/\">How to build a successful Export Plan?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I profondi cambiamenti macroeconomici in atto richiedono un ripensamento delle strategie di internazionalizzazione. Scopriamo dunque le migliori per il 2023 in questo articolo. &nbsp; L\u2019Internazionalizzazione per le aziende \u00e8 un percorso strategico di\u00a0espansione\u00a0sui mercati esteri, ma anche di\u00a0evoluzione\u00a0pianificata di tutti processi operativi e delle risorse umane. Non c\u2019\u00e8 spazio, quindi, per l\u2019improvvisazione: capire le\u00a0migliori strategie [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategie di internazionalizzazione 2023 | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri le migliori strategie di internazionalizzazione del nuovo anno per competere sui 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