{"id":11824,"date":"2022-10-26T14:00:32","date_gmt":"2022-10-26T14:00:32","guid":{"rendered":"https:\/\/octagona.com\/?p=11824"},"modified":"2025-05-29T16:02:47","modified_gmt":"2025-05-29T16:02:47","slug":"best-internationalization-strategies-2023","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/","title":{"rendered":"Best internationalization strategies for 2023\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#I_profondi_cambiamenti_macroeconomici_in_atto_richiedono_un_ripensamento_delle_strategie_di_internazionalizzazione_Scopriamo_dunque_le_migliori_per_il_2023_in_questo_articolo\" >The current profound macroeconomic changes require a rethinking of internationalization strategies. So let's find out the best ones for 2023 in this article.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#Le_cinque_migliori_strategie_di_internazionalizzazione\" >Top five internationalization strategies\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/#Conclusioni_sulle_strategie_di_internazionalizzazione\" >Conclusions on internationalization strategies\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"I_profondi_cambiamenti_macroeconomici_in_atto_richiedono_un_ripensamento_delle_strategie_di_internazionalizzazione_Scopriamo_dunque_le_migliori_per_il_2023_in_questo_articolo\"><\/span><span style=\"font-size: 12pt;\">The current profound macroeconomic changes require a rethinking of internationalization strategies. So let's find out the best ones for 2023 in this article.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Internationalization for companies is a strategic path of\u00a0<strong>expansion<\/strong>\u00a0in foreign markets, but also to\u00a0<strong>evolution<\/strong>\u00a0planned for all operational processes and human resources. Therefore, there is no room for improvisation: understanding the\u00a0<strong>better internationalization strategies\u00a0<\/strong>it is necessary to win global challenges.<\/p>\n<p>In recent weeks, the <a href=\"https:\/\/www.sace.it\/studi\/dettaglio\/rapporto-export-2022-caro-export---sfide-globali-e-il-valore-di-esserci\">Export Report<\/a> of SACE, which outlines a clear picture: <strong>Inflation in the Euro Area will remain high through 2023.,<\/strong> and Europe is increasingly approaching a recessionary situation. The outbreak of the Russian-Ukrainian conflict has indeed led to strong and persistent pressures on commodity prices, and for this reason many Italian companies will be forced to <strong>Thinking of new solutions and strategies<\/strong>.<\/p>\n<p><strong>Precisely for this reason, business internationalization can be a great opportunity for revival.<\/strong>The global market still offers great opportunities today, capable of compensating for those that are lacking in the domestic market.<\/p>\n<p style=\"text-align: left;\">As already <a href=\"https:\/\/octagona.com\/en\/\">Octagona<\/a> reiterated when we asked ourselves. <a href=\"https:\/\/octagona.com\/en\/where-to-do-export-despite-global-tensions-most-dynamic-countries-2022\/\">Where to make exports despite global tensions<\/a>, at this moment in history you don't need a rethinking of your company's international presence, but <strong>A repositioning in markets through new internationalization strategies.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_cinque_migliori_strategie_di_internazionalizzazione\"><\/span><strong>Top five internationalization strategies\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<h3><span style=\"font-size: 12pt;\">But <strong>So what are the strategies for internationalizing in 2023?<\/strong> What competitive factors should your business focus on? <\/span><\/h3>\n<p>\u00a0<\/p>\n<p><strong>Many Italian companies<\/strong>, while knowing the advantages of <a href=\"https:\/\/octagona.com\/en\/internationalize-own-foreign-business-strategic-choice-or-opportunity\/\">internationalizing your business abroad as a strategic choice<\/a>, <strong>don't know <\/strong>exactly <strong>Where to sell their products. <\/strong>Operating internationally, the market becomes increasingly \u201cvast\u201d and competition fiercer.<\/p>\n<p><strong>Every company has its own unique characteristics <\/strong>And it's not guaranteed that a product that sells well in Morocco, for example, will be as successful in Indonesia.<\/p>\n<p>It is therefore necessary to operate <strong>A strategic and targeted choice to avoid falling into error<\/strong> committed by many businesses, namely that of approaching foreign market entry in an improvised and random manner, generating a waste of time and money.<\/p>\n<p>Precisely because of their inability to plan an effective strategy, companies in our country often face <strong>A situation in which they find themselves in the middle<\/strong> among numerous strategies and different market philosophies. In other words, they run the risk, more or less unknowingly, of not having a clear positioning, confusing the market and losing their competitive position to direct competitors.<\/p>\n<p>How then to avoid this problem? Based on our international experience, here are what are the\u00a0<strong>5 key success factors<\/strong>\u00a0to get more<strong>\u00a0<\/strong>competitiveness in foreign markets in this particular macroeconomic context.<\/p>\n<p>\u00a0<\/p>\n<h3><strong><em>1. Process and product innovation<\/em><\/strong><\/h3>\n<p>\u00a0<\/p>\n<p>To stand out from the competition, even in international markets, you need to have<strong> distinctive and innovative products<\/strong>: This enables them to compete on a large scale. Growth champions are companies that have created <strong>New solutions to business or consumer needs.<\/strong><\/p>\n<p>Those who present uninnovative products must be prepared to propose a strategy of <strong><em>cost leadership<\/em><\/strong>, otherwise it's out of the game.<\/p>\n<p>\u00a0<\/p>\n<h3><strong><em>2. Value Proposition and Market Strategy<\/em><\/strong><\/h3>\n<p>\u00a0<\/p>\n<p><strong>It is important for a company to develop <\/strong>and communicate <strong>correctly its Value Proposition<\/strong>If it doesn't, it will hardly be able to win customers by overcoming the competition.<\/p>\n<p>The Unique Selling Proposition (USP) can help us with this by answering a question that a potential customer asks themselves when they discover our new brand: <strong><em>\u201cWhat sets you apart from the competition?\u201d<\/em><\/strong><\/p>\n<p>On its own, claiming to be \u201cunique\u201d is rarely an effective USP. For the Value Proposition to emerge, and for the company to have a real market impact, <strong>you have to be able to distinguish yourself in aspects <em>priority<\/em> for the customer<\/strong>.<\/p>\n<p>If you are interested in improving your competitive positioning, you can read the Octagona services page dedicated to the <a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\">Temporary Export Manager<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h3><strong><em>3. Time to Market &amp; Time to Marketing<\/em><\/strong><\/h3>\n<p>\u00a0<\/p>\n<p>The digital context, following the pandemic, has become increasingly fast-paced and dynamic: tools are needed to control supply chain events, monitor<strong> the market's evolution and predict the arrival of new trends.<\/strong><\/p>\n<p>This monitoring must take place<strong> on a continuous and timely basis<\/strong>Visual navigation is not sustainable, as speed can lead to an uncontrolled skid.<\/p>\n<p>The company must <strong>knowing how to develop metrics <\/strong>almost in \u201creal time\u201d so that <strong>make decisions quickly <\/strong>in the different markets in which it operates. It is therefore essential to identify <strong>the right time to enter a new market<\/strong>: Similarly, to follow up on entry, it is equally important to identify the right time to implement international marketing campaigns.<\/p>\n<p>\u00a0<\/p>\n<h3><strong><em>4. Global Reach with area garrison<\/em><\/strong><\/h3>\n<p>\u00a0<\/p>\n<p>Similarly, the digital environment has also made it necessary to<strong> a strong global presidium <\/strong>for companies that want to sell abroad. In other words, you need to be<strong> Ready to step in where the market demands it <\/strong>In the shortest possible time.<\/p>\n<p>This puts a lot of pressure on the financial aspects that must ensure the capability to operate simultaneously with very different markets.<\/p>\n<p>The overall presidium must therefore be<strong> accompanied by an area presidium<\/strong>Today, all markets expect the presence of a local counterpart, even a commercial one. It is <strong>necessary to define clear objectives and strategic priorities<\/strong>. You can't do everything at once. Let's remember that resources, starting with financial ones, are not infinite.<\/p>\n<p>If you want to discover how to improve your global strategic positioning, you can read the Octagona services page dedicated to\u2019<a href=\"https:\/\/octagona.com\/en\/international-advisory\/\">International Advisory<\/a>.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<h3><strong><em>5. Digitization<\/em><\/strong><\/h3>\n<p>\u00a0<\/p>\n<p>The digital road is now a reality: the arrival of the pandemic accelerated an ongoing process. To remain competitive, companies must therefore <strong>Focus on digital skills in an international context.<\/strong><\/p>\n<p>It is not enough to make a nice e-commerce site to sell in the US. If I don't run the <em>compliance<\/em>, logistics, communication and promotion I risk having few visits and turning my project into a failed exercise.<\/p>\n<p>Digital transformation is <strong>a path that must therefore be guided<\/strong>: to do this you need <strong>method<\/strong>, acquiring the <strong>right skills<\/strong> in the digital sphere, to make the most of them in the context of international expansion.<\/p>\n<p>If you are interested in learning how to start a digital journey abroad for your business, you can read the Octagona services page dedicated to <a href=\"https:\/\/octagona.com\/en\/digital-export\/\">Digital Export<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusioni_sulle_strategie_di_internazionalizzazione\"><\/span><strong>Conclusions on internationalization strategies\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>What we have seen reminds us that for a proper internationalization model. <strong>A strategic vision is necessary<\/strong>.<\/p>\n<p>And the new internationalization strategies present us with the following <strong>an evolved and sophisticated situation in the approach to foreign markets<\/strong>. They show that the company must have its accounts in order, a product capable of meeting customer needs, where these customers are located, a <strong>Timely control of information<\/strong> and the contemporary <strong>ability to update the growth path almost in real time. <\/strong><\/p>\n<p>Foreign investment must therefore be considered and developed based on these elements, which are then<strong> monitored on an ongoing basis.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/what-are-success-factors-enterprise-internationalization\/\">What are the success factors of business internationalization?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export-perche-e-importante-per-lexport-della-tua-impresa\/\">Digital Export: why is it important for your business?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/how-to-build-a-successful-export-plan\/\">How to build a successful Export Plan?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I profondi cambiamenti macroeconomici in atto richiedono un ripensamento delle strategie di internazionalizzazione. Scopriamo dunque le migliori per il 2023 in questo articolo. \u00a0 L\u2019Internazionalizzazione per le aziende \u00e8 un percorso strategico di\u00a0espansione\u00a0sui mercati esteri, ma anche di\u00a0evoluzione\u00a0pianificata di tutti processi operativi e delle risorse umane. Non c\u2019\u00e8 spazio, quindi, per l\u2019improvvisazione: capire le\u00a0migliori strategie [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/migliori-strategie-di-internazionalizzazione-2023\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategie di internazionalizzazione 2023 | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri le migliori strategie di internazionalizzazione del nuovo anno per competere sui 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