{"id":12152,"date":"2022-11-28T08:34:14","date_gmt":"2022-11-28T08:34:14","guid":{"rendered":"https:\/\/octagona.com\/?p=12152"},"modified":"2022-12-07T13:33:48","modified_gmt":"2022-12-07T13:33:48","slug":"opportunity-usa-primacy-of-italian-pasta-in-the-united-states","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/opportunita-usa-primato-della-pasta-italiana-negli-stati-uniti\/","title":{"rendered":"US opportunities: the primacy of Italian pasta in the United States"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\"><em>Sapevi che una confezione di pasta su tre negli Stati Uniti \u00e8 prodotta in Italia?<\/em><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>L\u2019Italia \u00e8 il Paese della pasta. Non \u00e8 una novit\u00e0 dal momento che <strong>in media un italiano consuma 23 kg di pasta all\u2019anno<\/strong>: si tratta del dato pi\u00f9 alto al mondo, staccando di gran lunga i consumatori della Tunisia (17 kg l\u2019anno) e del Venezuela (13 kg), che completano il podio.<\/p>\n<p>But not only that: <strong>l\u2019Italia \u00e8 anche la principale esportatrice a livello globale di pasta, occupando ben il 30% del mercato<\/strong>, with annual sales of 2.6 billion euros in 2021, according to a ranking compiled by <a href=\"https:\/\/oec.world\/en\/profile\/hs\/1902\/\">the Observatory of Economic Complexity<\/a>.<\/p>\n<p>E se guardiamo a chi \u00e8 il primo importatore al mondo, notiamo che <strong>U.S. imports 10% of all pasta produced<\/strong>.<\/p>\n<p>In short, <strong>un\u2019opportunit\u00e0 di business che non ha bisogno di altre spiegazioni<\/strong>: Italian companies producing pasta, or otherwise engaged in the sector, can reap great economic benefits in Italy-US relations.<\/p>\n<p>But what are the reasons why\u00a0<strong>gli USA sono un territorio cos\u00ec appetibile per l\u2019imprenditoria italiana?\u00a0<\/strong>E perch\u00e9 i nostri imprenditori dovrebbero puntare agli USA per i loro processi di internazionalizzazione?<\/p>\n<p>In this article we will discover data that answers these questions, we will understand <strong>come esportare pasta negli Stati Uniti secondo i pi\u00f9 recenti regolamenti americani<\/strong>, e impareremo a massimizzare i profitti aumentando i fatturati dal mercato statunitense, per sfruttare appieno le potenzialit\u00e0 di business offerte da questo settore.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Pasta consumption in the United States<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>According to the most recent estimates by Monitor Deloitte for Intesa Sanpaolo, <strong>In the United States, one out of every three boxes of pasta is produced in Italy. <\/strong><\/p>\n<p>Indeed, U.S. pasta production is falling dramatically, with <a href=\"https:\/\/www.giornaleadige.it\/pasta-il-mercato-usa-e-sempre-piu-italiano-piu-39-negli-ultimi-tre-anni\/\">A decrease of 3% recorded in 2021<\/a>. The U.S. market indeed had a negative balance: while exports were worth $710 million in 2021, <strong>imports topped $940 million.<\/strong><\/p>\n<p>And so here is how the Italian operators fit in: <strong>The average American consumer is increasingly concerned about the quality and safety of the food they put on their table.<\/strong>. The characteristics that Italian food products, along with their unique taste and iconic status, are able to offer. And in the last three years, Italian exports of raw materials, finished products (considering both pasta and derived products), and sector technologies have experienced a real economic boom, reaching <strong>To touch the figure of $682 million<\/strong> (it was 488 million in 2018 alone).<\/p>\n<p>And looking to the future, according to analysts, <strong>US will remain the favorite market for Italian pasta in the coming years<\/strong>, which will continue to be the primary supplier for raw materials, machinery and technologies, and finished products, with%3.7% growth over the next 5 years.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>How to export pasta to the United States<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Se sei arrivato a leggere fino a qua, hai sicuramente compreso quali possono essere le straordinarie opportunit\u00e0 di business per gli operatori del settore food, e in particolare di pasta, negli Stati Uniti. Ora per\u00f2, studiamo insieme <strong>What is needed and how to export pasta to the U.S.<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Registration with the Food and Drug Administration (FDA)<\/strong><\/h3>\n<p>First, as with all other food products, <strong>registration at the <\/strong><a href=\"https:\/\/www.fda.gov\/\"><strong>Food and Drug Administration<\/strong><\/a><strong> (FDA)<\/strong>. Nel dettaglio, si tratta di un obbligo normativo che tutti i produttori con sede operativa e\/o legale all\u2019estero sono tenuti a rispettare, nell\u2019ambito della legge sulla \u201cSicurezza e Salute Pubblica\u201d. L\u2019iscrizione a tale registro \u00e8 fondamentale, in quanto <strong>senza l\u2019autorizzazione della FDA si viene inseriti in una Black List, portando al divieto di esportare tutti i prodotti dell\u2019azienda verso gli USA.<\/strong><\/p>\n<p>Una volta fatta la richiesta, e avviate tutte le pratiche burocratiche (occorre fare attenzione che i prodotti che si vogliono commercializzare non ricadano in particolari categorie che necessitano ulteriori requisiti), verr\u00e0 assegnato un numero di registrazione allo stabilimento di produzione identificato. Se si posseggono pi\u00f9 stabilimenti, allora si dovranno ottenere diversi numeri di registrazione, per quanti sono gli stabilimenti stessi. Infine, <strong>per ognuno di essi, sar\u00e0 necessario indicare un agente FDA, che rappresenti tali stabilimenti produttivi<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Labeling<\/strong><\/h3>\n<p>Una volta ottenuto il benestare della FDA, il passaggio successivo da compiere per commercializzare pasta negli Stati Uniti \u00e8 <strong>porre l\u2019etichetta corretta sulle confezioni di pasta<\/strong>.<\/p>\n<p>Secondo la normativa statunitense, l\u2019etichetta per gli alimentari confezionati (dunque non solo pasta, ma anche cibi in scatola, snack, pane, cereali, cibi surgelati, eccetera) deve contenere una descrizione del prodotto, il peso netto, gli ingredienti che sono stati utilizzati, il nome e l\u2019indirizzo del produttore e il nome dell\u2019importatore.<\/p>\n<p>Inoltre, la\u00a0FDA richiede\u00a0che <strong>the information on nutritional values (or Nutrition Labels) be contained in a black framed box<\/strong> o altro colore stampato su sfondo bianco e stabilisce le misure precise che dovr\u00e0 avere il dettaglio rispetto alla superficie totale dell\u2019involucro che contiene il prodotto alimentare.<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Preventive control<\/strong><\/h3>\n<p>Finally, to market a processed food product in the U.S. market, all companies that register with the FDA will have to <strong>Also adopt a food safety management system.<\/strong><\/p>\n<p>I Preventive Controls for Human Food prevedono che l\u2019<strong>company adopts a system of preventive control procedures<\/strong>, basate sull\u2019analisi del rischio, H.A.R.P.C. \u2013 <em>Hazard Analisys and Risk Based Preventive Controls.<\/em>. Per gestire queste procedure l\u2019azienda dovr\u00e0 formare un <em>Preventive Controls Qualified Individual <\/em>(PCQI) through a 3-day course taught by an FSPCA-qualified Lead Instructor (<em>Food Safety Preventive Controls Alliance<\/em>). Ad ogni attestato corrisponder\u00e0 un codice identificativo del PCQI, tale figura pu\u00f2 essere anche un consulente esterno qualificato designato dall\u2019 azienda, il cosiddetto \u201cFDA Agent\u201d.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Conclusioni sull\u2019export di pasta negli Stati Uniti<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>What are the prospects, then?<\/p>\n<p>Dai dati presentati, i consumatori statunitensi faranno sempre pi\u00f9 utilizzo di pasta italiana. La strada non \u00e8 sicuramente facile, tra paletti normativi e delicati passaggi burocratici, ma con il supporto di una societ\u00e0 di consulenza qualificata questi problemi iniziali possono essere facilmente superati dai grandi profitti realizzabili nel mercato statunitense.<\/p>\n<p>Oggi gli Stati Uniti non rappresentano pi\u00f9 solo un\u2019opzione nelle strategie di espansione delle imprese italiane, ma\u00a0<strong>un percorso quasi obbligato per la continuit\u00e0 di profitti che sa offrire<\/strong><\/p>\n<p>Internazionalizzare negli USA pu\u00f2 essere la scelta vincente\u00a0<strong>To overcome the competition<\/strong>, dare impulso al futuro e ricavare nuovi profitti: sfruttare queste opportunit\u00e0 consente di\u00a0<strong>To consolidate its growth path<\/strong>\u00a0\u2013 sia in termini di fatturato che a livello di\u00a0<em>brand awareness<\/em>.<\/p>\n<p><strong>Sei interessato ad approfondire le prospettive di business negli Stati Uniti? Octagona pu\u00f2 aiutarti.<\/strong><\/p>\n<p>With a direct presence in the U.S. market, thanks to offices in New York, Los Angeles and Miami, we can help you internationalize your company. Contact us and tell us about your export project; we will study together the best solution for your company.<\/p>\n<p>\u00a0<\/p>\n<p><strong>DISCOVER OUR SERVICES:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/international-advisory\/\" target=\"_blank\" rel=\"noopener\">International Advisory<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\" target=\"_blank\" rel=\"noopener\">Temporary Export Manager<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export\/\" target=\"_blank\" rel=\"noopener\">Digital Export<\/a><\/p>\n<p>\u00a0<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/best-internationalization-strategies-2023\/\">Best internationalization strategies for 2023\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/increase-foreign-sales-b2b-strategy-manual\/\">Increasing foreign sales: the B2B strategy manual<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/what-are-success-factors-enterprise-internationalization\/\">What are the success factors of business internationalization?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sapevi che una confezione di pasta su tre negli Stati Uniti \u00e8 prodotta in Italia? \u00a0 L\u2019Italia \u00e8 il Paese della pasta. Non \u00e8 una novit\u00e0 dal momento che in media un italiano consuma 23 kg di pasta all\u2019anno: si tratta del dato pi\u00f9 alto al mondo, staccando di gran lunga i consumatori della Tunisia [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/opportunita-usa-primato-della-pasta-italiana-negli-stati-uniti\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":12153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[166],"class_list":["post-12152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-stati-uniti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boom di pasta negli Stati Uniti | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Sapevi che una confezione di pasta su tre negli Stati Uniti \u00e8 prodotta in Italia? 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