{"id":12173,"date":"2022-12-07T13:45:20","date_gmt":"2022-12-07T13:45:20","guid":{"rendered":"https:\/\/octagona.com\/?p=12173"},"modified":"2026-10-22T18:20:23","modified_gmt":"2026-10-22T16:20:23","slug":"sell-abroad-sme-winning-sectors","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/vendere-all-estero-pmi-settori-vincenti\/","title":{"rendered":"Selling abroad: the winning sectors even for SMEs"},"content":{"rendered":"<h3><em><span style=\"font-size: 14pt;\">Are you an SME interested in selling abroad? Discover which specific sectors and international markets you absolutely need to focus on.<\/span><\/em><\/h3>\n<p>&nbsp;<\/p>\n<p>In a very turbulent 2022, characterized by high inflation and the war in Ukraine, exports can play an important role in reigniting growth and development. But in these, as in the coming months, <strong>export will be an even more complex and fascinating challenge<\/strong>, especially for SMEs that want to sell abroad.<\/p>\n<p>The scenarios in which we will operate will become more dynamic, entire industrial sectors could be redesigned. On international markets, therefore, distribution, financial, and logistics systems are seeking new structures and new balances.<\/p>\n<p><strong>And here's how risks can become opportunities<\/strong>As Fortis notes, the Italian economy appears more resilient than expected, even in this new context of global turbulence, with soaring energy and commodity prices, shortages in raw materials and components, up to the war in Ukraine and new COVID restrictions in China.<a href=\"https:\/\/octagona.com\/en\/india-will-replace-china-international-trade\/\">which will be replaced by India in international trade<\/a>).<\/p>\n<p><strong>The first six months of 2022 marked a national export of 306 billion euros, a full 56 billion more than recorded in the previous year.<\/strong> The numbers are record-breaking with more than 572 billion in 12 months.<\/p>\n<p>Geographically, Made in Italy is oriented to both European markets, with <strong>France and Germany<\/strong> in first place (with a growth of <strong>over 15%<\/strong>), both in non-European markets where our country's products are highly valued, particularly in the <strong>United States<\/strong>, which recorded an increase in imports from Italy of <strong>beyond the 31%<\/strong>, touching a new all-time high. Also a reason for strong interest in the United States is the strength of the dollar at this historic moment.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Selling Abroad for SMEs: Sectors to Focus On\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Thus, Made in Italy is flying around the world, to the point of keeping Italian exports at excellent levels and increasing GDP. <strong>Let's explore which sectors SMEs should focus on for selling abroad.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Pasta and food products<\/strong><\/h3>\n<p>According to the most recent estimates by Monitor Deloitte for Intesa Sanpaolo,\u00a0<strong>In the United States, one out of every three boxes of pasta is produced in Italy.<\/strong><\/p>\n<p>Indeed, U.S. pasta production is falling dramatically, with\u00a0<a href=\"https:\/\/www.giornaleadige.it\/pasta-il-mercato-usa-e-sempre-piu-italiano-piu-39-negli-ultimi-tre-anni\/\">A decrease of 3% recorded in 2021<\/a>. The U.S. market indeed had a negative balance: while exports were worth $710 million in 2021,\u00a0<strong>imports topped $940 million.<\/strong><\/p>\n<p>And so here is how the Italian operators fit in:\u00a0<strong>The average American consumer is increasingly concerned about the quality and safety of the food they put on their table.<\/strong>. The characteristics that Italian food products, along with their unique taste and iconic status, are able to offer. And in the last three years, Italian exports of raw materials, finished products (considering both pasta and derived products), and sector technologies have experienced a real economic boom, reaching\u00a0<strong>To touch the figure of $682 million<\/strong>\u00a0(it was 488 million in 2018 alone).<\/p>\n<p>And looking to the future, according to analysts,\u00a0<strong>US will remain the favorite market for Italian pasta in the coming years<\/strong>, which will continue to be the primary supplier for raw materials, machinery and technologies, and finished products, with%3.7% growth over the next 5 years.<\/p>\n<p>If you are interested in the food&amp;beverage industry, find out. <a href=\"https:\/\/octagona.com\/en\/opportunity-usa-primacy-of-italian-pasta-in-the-united-states\/\">all the opportunities for Italian pasta in the United States in the dedicated article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Olive oil Made in Italy<\/strong><\/h3>\n<p>Exports of Made in Italy olive oil are also increasing, with <strong>A jump of +23% compared to last year<\/strong>. And here too, according to the latest data released by Coldiretti, <strong>The main destination country is the United States<\/strong>, where more than 62% of the sales value is recorded.<\/p>\n<p>In the first six months of 2022, the US market grew by +20% in value compared to the first six months of the previous year. But pay attention also to Canada, where the value of Made in Italy olive oil exports grew by 40% in the same period.<\/p>\n<p>Finally, also of note is the growth in consumer purchases from Germany (+22%), and Japan (+27%) and France (+29%).<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Furniture sector<\/strong><\/h3>\n<p>Great opportunities also in the furniture and wood sector: <strong>In the first 6 months of 2022, we saw a +16.3% increase in Italian exports<\/strong> in terms of value compared to the same period last year.<\/p>\n<p>Since it is only partially due to inflation and higher prices, as the change in sales compared to the first half of 2021 was truly significant, recording a +22.2%<\/p>\n<p>Particularly significant was the furniture and lighting system, which saw an increase in revenue of +15.5% in the first half of 2022.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Fashion and clothing industry<\/strong><\/h3>\n<p>Italian fashion at the end of 2022 will surpass pre-Covid levels., <strong>Touching 92 billion euros in revenues, up 10.5% on 2021 and 2.5% on 2019<\/strong>.<\/p>\n<p>This figure is attributable to the increase in exports, which will exceed 75 billion euros according to Il Sole 24 Ore, with an increase of +11% compared to 2021: this is a figure still higher than the 71.5 billion euros of exports recorded in 2019, the last year before the Covid-19 health crisis.<\/p>\n<p>In particular, exports of Made in Italy fashion in the first five months of 2022 grew at a rate of +21.9%. Among the main export markets for Italian fashion, the United States stands out once again (+59.7%), followed by South Korea (+34.1%). Among EU countries, Spain (+31.5%), France (25.1%), and Germany (+20.2%) are noteworthy.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusions<\/strong><strong>In which sectors should SMEs sell abroad?<\/strong><\/h2>\n<p>So many numbers that serve to indicate <strong>a trend but more importantly a great opportunity<\/strong>. Perhaps never before has the world been ready to welcome Italian excellence. Many companies have already realized this; others will arrive late.<\/p>\n<p>If you're currently wondering in which sectors your SME should sell abroad, then the answer is in the numbers you just read. <strong>Italian excellence receives maximum interest\u00a0<\/strong>and enables our companies to generate, through foreign markets, additional sales and profits.<\/p>\n<p>Octagona is the right partner to support your company in the internationalization process: in <strong>20 years<\/strong>\u00a0we have successfully worked on more than\u00a0<strong>750 projects<\/strong>\u00a0of internationalization, becoming one of the leading companies in International Advisory and\u00a0<strong>among the top 5 in Italy<\/strong>.<\/p>\n<p>What can we do to grow your business? <strong>Contact us: we will study with you the best solution for your needs.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>DISCOVER OUR SERVICES:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/international-advisory\/\">International Advisory<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/temporary-export-manager\/\">Temporary Export Manager<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/digital-export\/\">Digital Export<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ALSO READ:<\/strong><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/best-internationalization-strategies-2023\/\">Best internationalization strategies for 2023\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/increase-foreign-sales-b2b-strategy-manual\/\">Increasing foreign sales: the B2B strategy manual<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/what-are-success-factors-enterprise-internationalization\/\">What are the success factors of business internationalization?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sei una PMI interessata a vendere all&#8217;estero? Scopri su quali settori e mercati internazionali devi assolutamente puntare. &nbsp; In un 2022 molto burrascoso, caratterizzato dall\u2019alta inflazione e della guerra in Ucraina, l\u2019export pu\u00f2 avere un ruolo importante nel rimettere in moto la crescita e lo sviluppo. Ma in questi come nei prossimi mesi, esportare sar\u00e0 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/vendere-all-estero-pmi-settori-vincenti\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":12175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[168,216,166],"class_list":["post-12173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-asean","tag-europa","tag-stati-uniti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendere all\u2019estero: settori vincenti per PMI | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Sei una PMI interessata a vendere all&#039;estero? 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Laureata in Economia e Marketing internazionale all'Universit\u00e0 di Modena e Reggio Emilia, cura i contenuti del blog dedicati ai mercati esteri, all'export e alle strategie di ingresso per le PMI italiane. Ha collaborato alla Guida Paese Smart per le imprese italiane negli Stati Uniti (West Region), realizzata con i Consolati Generali d'Italia di Los Angeles e San Francisco e ITA - Italian Trade Agency.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sara-cuoghi\\\/\"],\"url\":\"https:\\\/\\\/octagona.com\\\/en\\\/author\\\/sara-cuoghi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling abroad: winning sectors for SMEs | Octagona Srl","description":"Are you an SME interested in selling abroad? 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Graduated in Economics and International Marketing from the University of Modena and Reggio Emilia, she curates the content of the blog dedicated to foreign markets, export, and entry strategies for Italian SMEs. 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