{"id":5244,"date":"2018-07-19T15:58:31","date_gmt":"2018-07-19T13:58:31","guid":{"rendered":"https:\/\/www.octagona.com\/?p=5244"},"modified":"2025-05-29T15:12:06","modified_gmt":"2025-05-29T15:12:06","slug":"india-kicks-off-big-global-players-game-in-e-commerce","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/india-al-via-la-partita-indiana-dei-big-players-globali-nel-settore-e-commerce\/","title":{"rendered":"India: kicking off the Indian Big Players global e-commerce game"},"content":{"rendered":"<p><strong>La pi\u00f9 importante acquisizione societaria<\/strong>\u00a0ever carried out in India and the\u00a0<strong>pi\u00f9 oneroso acquisto di un\u2019azienda di e-commerce<\/strong>\u00a0a livello mondiale: \u00e8 con questa premessa che si inquadra la colossale operazione effettuata da\u00a0<strong>Walmart<\/strong>\u00a0towards\u00a0<strong>Flipkart<\/strong>\u00a0(leader incontrastato del settore in India, con un valore che si attesta attorno ai 2,5 miliardi di euro) che apre nuovi scenari di business nel Subcontinente e testimonia come il ruolo dell\u2019India, da un punto di vista economico e geopolitico, sia destinato a pesare sempre di pi\u00f9 negli anni a venire nello scacchiere globale.<\/p>\n<p>\u00a0<\/p>\n<h2>I Big Players dell\u2019e-commerce in India<\/h2>\n<p>La statunitense Walmart, la pi\u00f9 grande catena al mondo nel settore GDO, grazie ad un\u00a0<strong>investment of nearly 13.6 billion euros<\/strong>\u00a0si \u00e8 assicurata il\u00a0<strong>77%<\/strong>\u00a0of Flipkart's shares, managing to\u00a0<strong>Burning off competition from Amazon<\/strong>: ed \u00e8 proprio nell\u2019ottica di bloccare l\u2019espansione dell\u2019azienda di Bezos in India (nonch\u00e9 per recuperare terreno dal fallito progetto con Bharti Enterprises) che si pu\u00f2 trovare un\u2019importante chiave di lettura di questa imponente operazione, per la quale la stessa Walmart ha messo subito a disposizione un ulteriore investimento pari a 1,7 miliardi di Euro.<\/p>\n<p>Non \u00e8 difficile comprendere le ragioni di Walmart.\u00a0In India il settore del retail online rappresenta la nuova enorme frontiera di business: secondo un recente report condotto da Morgan Stanley, il turnover del comparto, che nel 2016 ha sfiorato i\u00a0<strong>13 billion<\/strong>, crescer\u00e0 in maniera esponenziale raggiungendo la straordinaria cifra di 170 miliardi di euro entro il 2026 (in Italia, giusto per fare un confronto, il mercato dell\u2019e-commerce ha raggiunto i 23,6 miliardi di euro nel 2017). Le potenzialit\u00e0 sono esplosive se si considera che in India il tasso di penetrazione dell\u2019e-commerce tra la popolazione \u00e8 ancora basso e che l\u2019incremento che si sta registrando \u00e8 senza precedenti: nel Subcontinente solo un terzo della popolazione usa internet (450 milioni di persone su 1,33 miliardi di abitanti) e\u00a0<strong>every month there are 6 million new e-commerce customers<\/strong>.<\/p>\n<p>Oggi l\u2019e-commerce rappresenta ancora una piccola quota di tutto il mercato retail locale (il cui giro d\u2019affari si stima attorno ai 551 miliardi di euro), ma\u00a0<strong>il boom \u00e8 solo agli inizi<\/strong>, in virt\u00f9 di una serie di considerazioni contingenti: la precaria condizione in cui versano le\u00a0<strong>infrastrutture indiane favorisce lo sviluppo dell\u2019e-commerce<\/strong>, as today's Indian consumer prefers to buy their products at the click of a button instead of spending hours in traffic in Delhi, Mumbai or Bangalore.<\/p>\n<p>L\u2019acquisizione di Flipkart avr\u00e0 dunque l\u2019effetto di imprimere un\u2019ulteriore accelerazione non solo allo sviluppo del\u00a0<strong>online retail<\/strong>\u00a0ma anche ai comparti a esso collegati (elettronica, abbigliamento, arredamento, prodotti di bellezza e cura personale, tra gli altri). \u00c8 probabile quindi che a breve possa avere luogo in India una lotta particolarmente serrata tra i big mondiali del settore per assicurarsi le pi\u00f9 grosse quote di mercato, ma bisogna altres\u00ec considerare che non \u00e8 possibile prevedere quali saranno le prospettive future, l\u2019evoluzione del comparto e le relative ricadute economiche nel Subcontinente, soprattutto se si considera che attualmente\u00a0<strong>none of the big players present are grinding out profits<\/strong>.<\/p>\n<p>So are we facing an industry that is rewriting its own rules in the chaotic Indian market, or is this just the makings of a colossal failure?<\/p>\n<p><a href=\"https:\/\/www.ispionline.it\/it\/pubblicazione\/e-commerce-al-la-partita-indiana-dei-big-players-globali-20955\" target=\"_blank\" rel=\"noopener\">Per leggere l\u2019articolo pubblicato da ISPI clicca qui<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>ALSO READ:<\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/india-will-replace-china-international-trade\/\">Will India replace China in international trade?<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/the-success-of-italian-companies-in-india\/\">The success of Italian companies in India<\/a><\/p>\n<p><a href=\"https:\/\/octagona.com\/en\/india-bans-single-use-plastic-use-what-changes-exporting-companies\/\">India bans single-use plastics: what changes for exporting companies<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La pi\u00f9 importante acquisizione societaria\u00a0mai effettuata in India e il\u00a0pi\u00f9 oneroso acquisto di un\u2019azienda di e-commerce\u00a0a livello mondiale: \u00e8 con questa premessa che si inquadra la colossale operazione effettuata da\u00a0Walmart\u00a0nei confronti di\u00a0Flipkart\u00a0(leader incontrastato del settore in India, con un valore che si attesta attorno ai 2,5 miliardi di euro) che apre nuovi scenari di business [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/india-al-via-la-partita-indiana-dei-big-players-globali-nel-settore-e-commerce\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[19],"class_list":["post-5244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce: 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