{"id":8967,"date":"2020-09-07T11:41:16","date_gmt":"2020-09-07T11:41:16","guid":{"rendered":"https:\/\/www.octagona.com\/?p=8967"},"modified":"2023-02-13T08:49:41","modified_gmt":"2023-02-13T08:49:41","slug":"digital-export-how-to-increase-foreign-sales-performance-with-digital-tools","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-come-aumentare-le-performance-di-vendita-allestero-con-gli-strumenti-digitali\/","title":{"rendered":"Digital Export: how to increase foreign sales performance with digital tools"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>Nei processi di internazionalizzazione, uno degli aspetti che le imprese interessate ad espandersi all\u2019estero non dovrebbero sottovalutare \u00e8 quello relativo all\u2019implementazione di un\u2019adeguata strategia di digitalizzazione dei canali di vendita sui vari mercati.\u00a0<\/strong><br \/><br \/>L\u2019emergenza sanitaria che tutto il mondo si \u00e8 trovato ad affrontare ha messo in evidenza come la conoscenza approfondita di strumenti digitali sia ormai fondamentale, e quanto sia importante per le aziende che aspirano a rimanere competitive nei propri mercati e in quelli esteri, avere delle risorse capaci di sfruttarli al meglio, infatti durante gli ultimi mesi:<br \/><br \/>\u2013 La Cina ha registrato un aumento delle vendite online del 6% nel primo trimestre dell\u2019anno, con il 25,5% delle vendite al dettaglio avvenute online, 5 punti percentuali in pi\u00f9 dello stesso periodo dell\u2019anno precedente<br \/>\u2013 In Italia nel pieno dell\u2019emergenza, nella settimana tra il 23 e il 29 marzo, le vendite per i prodotti di largo consumo sono aumentate del 162,1% rispetto all\u2019anno precedente. La quota della componente online sulla domanda complessiva dei beni di largo consumo \u00e8 arrivata sino al 20%<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>L\u2019ausilio degli strumenti digitali aumenta le performance di vendita se durante la fase preliminare viene pianificata una strategia focalizzata a migliorare: <br \/><br \/>\u2013 La struttura digitale dell\u2019azienda<br \/>\u2013 Il know-how tecnico delle risorse umane <br \/>\u2013 La gestione e il coordinamento dei processi aziendali con elevate caratteristiche di integrazione delle attivit\u00e0 (CRM)<br \/>\u2013 La pianificazione della logistica per garantire un flusso di continuit\u00e0 nei processi <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">One of the<strong> trend<\/strong> pi\u00f9 importanti riguarda la crescita dell\u2019utilizzo dei <strong>CRM systems <\/strong>che permettono di automatizzare i processi di vendita. Tra le funzionalit\u00e0 pi\u00f9 importanti: <br \/><br \/>\u2013 La creazione di report predittivi e\/o di forecasting <br \/>\u2013 L\u2019analisi dei clienti per ordine di priorit\u00e0 e di rilevanza<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>Gartner ha previsto che entro il 2021 la tecnologia CRM sar\u00e0 la principale voce di spesa in termini di ricavi per software aziendali.<\/strong> Di conseguenza, sar\u00e0 fondamentale per le aziende pi\u00f9 lungimiranti e che vogliono inserirsi in nuovi contesti includere nelle proprie strategie di internazionalizzazione questo tipo di strumenti digitali.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-background has-luminous-vivid-orange-background-color wp-block-paragraph\" style=\"color: #ffffff; text-align: center;\"><strong>Octagona pu\u00f2 aiutare la tua azienda ad implementare la giusta strategia digitale e a valutare il CRM pi\u00f9 adatto alle esigenze del tuo business, nell\u2019ottica di aumentare le performance aziendali e la tua redditivit\u00e0. <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>Our team of professionals is available for a free initial consultation and specializes in:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">\u2013 <strong>Digital Export <\/strong><br \/>\u2013 <strong>International Advisory<\/strong><br \/>\u2013 <strong>Sales &amp; Marketing (Direct &amp; TEM)<\/strong><br \/>\u2013 <strong>Foreign regulatory analysis and assistance<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">For more information and if you would like to learn more about the opportunities offered, you can email octagona@octagona.com or contact us at the following link:<\/p>\r\n\r\n<p>\u00a0<\/p>\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong>Our references:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong>Joseph Reggiani<\/strong> | g.reggiani@octagona.com | <strong>+39.059.9770184 <br \/><br \/><\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rita Malavasi<\/strong> | r.malavasi@octagona.com | <strong>+39.345.7122476\u00a0 <br \/><br \/>Alexander Fichera <\/strong>|a.fichera@octagona.com |<strong> +39.328.2123458<br \/><br \/><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nei processi di internazionalizzazione, uno degli aspetti che le imprese interessate ad espandersi all\u2019estero non dovrebbero sottovalutare \u00e8 quello relativo all\u2019implementazione di un\u2019adeguata strategia di digitalizzazione dei canali di vendita sui vari mercati.\u00a0L\u2019emergenza sanitaria che tutto il mondo si \u00e8 trovato ad affrontare ha messo in evidenza come la conoscenza approfondita di strumenti digitali sia [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/digital-export-come-aumentare-le-performance-di-vendita-allestero-con-gli-strumenti-digitali\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-8967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Export: aumenta le performance di vendita | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come aumentare le performance di vendita all&#039;estero tramite gli strumenti e i canali digitali offerti dal Digital Export\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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