{"id":8967,"date":"2020-09-07T11:41:16","date_gmt":"2020-09-07T11:41:16","guid":{"rendered":"https:\/\/www.octagona.com\/?p=8967"},"modified":"2026-10-23T16:35:08","modified_gmt":"2026-10-23T14:35:08","slug":"digital-export-foreign-sales","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/digital-export-vendite-estero\/","title":{"rendered":"Digital Export: how to increase foreign sales performance with digital tools"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>In the processes of internationalization, one of the aspects that interested companies in expanding abroad should not underestimate is the implementation of an adequate strategy for the digitalization of sales channels in the various markets.\u00a0<\/strong><br \/><br \/>The health emergency that the whole world has had to face has highlighted how in-depth knowledge of digital tools is now essential, and how important it is for companies that aspire to remain competitive in their own markets and in foreign ones to have resources capable of exploiting them to the fullest extent; in fact, during the last months:<br \/><br \/>\u2013 China recorded a 6% increase in online sales in the first quarter of the year, with 25.5% of retail sales taking place online, 5 percentage points more than in the same period last year.<br \/>\u2013 In Italy, at the height of the emergency, in the week between March 23 and 29, sales of consumer products increased by 162.1% compared to the previous year. The share of the online component in the total demand for consumer goods reached 20%.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>The use of digital tools increases sales performance if a strategy is planned during the preliminary phase that focuses on improving: <br \/><br \/>\u2013 The digital structure of the company<br \/>\u2013 The technical know-how of human resources <br \/>\u2013 Management and coordination of business processes with high levels of integration of activities (CRM)<br \/>\u2013 The planning of logistics to ensure a flow of continuity in the processes <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">One of the<strong> trend<\/strong> More important is the growth in the use of <strong>CRM systems <\/strong>that allow the automation of sales processes. Among the most important features: <br \/><br \/>\u2013 The creation of predictive and\/or forecasting reports <br \/>\u2013 Analysis of customers by order of priority and relevance<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>Gartner predicts that by 2021 CRM technology will be the largest component of revenue for business software.<\/strong> Consequently, it will be essential for forward-thinking companies that want to enter new contexts to include this type of digital tool in their internationalization strategies.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-background has-luminous-vivid-orange-background-color wp-block-paragraph\" style=\"color: #ffffff; text-align: center;\"><strong>Octagona can help your company implement the right digital strategy and evaluate the CRM that best suits your business\u2019s needs, with the aim of increasing business performance and your profitability. <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><strong>Our team of professionals is available for a free initial consultation and specializes in:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">- <strong>Digital Export <\/strong><br \/>- <strong>International Advisory<\/strong><br \/>- <strong>Sales &amp; Marketing (Direct &amp; TEM)<\/strong><br \/>- <strong>Foreign regulatory analysis and assistance<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">For more information and if you would like to learn more about the opportunities offered, you can email octagona@octagona.com or contact us at the following link:<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong>Our references:<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong>Joseph Reggiani<\/strong> | g.reggiani@octagona.com | <strong>+39.059.9770184 <br \/><br \/><\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rita Malavasi<\/strong> | r.malavasi@octagona.com | <strong>+39.345.7122476\u00a0 <br \/><br \/>Alessandro Fichera <\/strong>|a.fichera@octagona.com |<strong> +39.328.2123458<br \/><br \/><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nei processi di internazionalizzazione, uno degli aspetti che le imprese interessate ad espandersi all\u2019estero non dovrebbero sottovalutare \u00e8 quello relativo all\u2019implementazione di un\u2019adeguata strategia di digitalizzazione dei canali di vendita sui vari mercati.\u00a0 L\u2019emergenza sanitaria che tutto il mondo si \u00e8 trovato ad affrontare ha messo in evidenza come la conoscenza approfondita di strumenti digitali [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/digital-export-vendite-estero\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-8967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Export: aumenta le performance di vendita | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come aumentare le performance di vendita all&#039;estero tramite gli strumenti e i canali digitali offerti dal Digital Export\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/digital-export-foreign-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Export: aumenta le performance di vendita | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"Scopri come aumentare le performance di vendita all&#039;estero tramite gli strumenti e i canali digitali offerti dal Digital Export\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/digital-export-foreign-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T11:41:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T14:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Cuoghi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Cuoghi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/\"},\"author\":{\"name\":\"Sara Cuoghi\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/16c0a47acb5d9454f8b4293e34897199\"},\"headline\":\"Digital Export: come aumentare le performance di vendita all\u2019estero con gli strumenti digitali\",\"datePublished\":\"2020-09-07T11:41:16+00:00\",\"dateModified\":\"2026-10-23T14:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/\"},\"wordCount\":459,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"articleSection\":[\"Digital Export\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/\",\"name\":\"Digital Export: aumenta le performance di vendita | Octagona Srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"datePublished\":\"2020-09-07T11:41:16+00:00\",\"dateModified\":\"2026-10-23T14:35:08+00:00\",\"description\":\"Scopri come aumentare le performance di vendita all'estero tramite gli strumenti e i canali digitali offerti dal Digital Export\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#primaryimage\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/features.png\",\"width\":450,\"height\":410,\"caption\":\"Features \u2013 Octagona\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/octagona.com\\\/digital-export-vendite-estero\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/octagona.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Export: come aumentare le performance di vendita all\u2019estero con gli strumenti digitali\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#website\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"name\":\"Octagona Srl\",\"description\":\"Widen your Ambitions\",\"publisher\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/octagona.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#organization\",\"name\":\"Octagona Srl\",\"url\":\"https:\\\/\\\/octagona.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-w.png\",\"width\":218,\"height\":40,\"caption\":\"Octagona Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/octagona.com\\\/#\\\/schema\\\/person\\\/16c0a47acb5d9454f8b4293e34897199\",\"name\":\"Sara Cuoghi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-150x150.jpg\",\"url\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/octagona.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-150x150.jpg\",\"caption\":\"Sara Cuoghi\"},\"description\":\"Sara Cuoghi \u00e8 Marketing Specialist in Octagona, societ\u00e0 del gruppo Bonfiglioli Consulting specializzata nell'internazionalizzazione delle imprese. Laureata in Economia e Marketing internazionale all'Universit\u00e0 di Modena e Reggio Emilia, cura i contenuti del blog dedicati ai mercati esteri, all'export e alle strategie di ingresso per le PMI italiane. Ha collaborato alla Guida Paese Smart per le imprese italiane negli Stati Uniti (West Region), realizzata con i Consolati Generali d'Italia di Los Angeles e San Francisco e ITA - Italian Trade Agency.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sara-cuoghi\\\/\"],\"url\":\"https:\\\/\\\/octagona.com\\\/en\\\/author\\\/sara-cuoghi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Export: boosting sales performance | Octagona Srl","description":"Learn how to increase foreign sales performance through the digital tools and channels offered by Digital Export","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/octagona.com\/en\/digital-export-foreign-sales\/","og_locale":"en_US","og_type":"article","og_title":"Digital Export: aumenta le performance di vendita | Octagona Srl","og_description":"Scopri come aumentare le performance di vendita all'estero tramite gli strumenti e i canali digitali offerti dal Digital Export","og_url":"https:\/\/octagona.com\/en\/digital-export-foreign-sales\/","og_site_name":"Octagona Srl","article_published_time":"2020-09-07T11:41:16+00:00","article_modified_time":"2026-10-23T14:35:08+00:00","og_image":[{"width":450,"height":410,"url":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","type":"image\/png"}],"author":"Sara Cuoghi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Cuoghi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#article","isPartOf":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/"},"author":{"name":"Sara Cuoghi","@id":"https:\/\/octagona.com\/#\/schema\/person\/16c0a47acb5d9454f8b4293e34897199"},"headline":"Digital Export: come aumentare le performance di vendita all\u2019estero con gli strumenti digitali","datePublished":"2020-09-07T11:41:16+00:00","dateModified":"2026-10-23T14:35:08+00:00","mainEntityOfPage":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/"},"wordCount":459,"commentCount":0,"publisher":{"@id":"https:\/\/octagona.com\/#organization"},"image":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#primaryimage"},"thumbnailUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","articleSection":["Digital Export"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/octagona.com\/digital-export-vendite-estero\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/","url":"https:\/\/octagona.com\/digital-export-vendite-estero\/","name":"Digital Export: boosting sales performance | Octagona Srl","isPartOf":{"@id":"https:\/\/octagona.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#primaryimage"},"image":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#primaryimage"},"thumbnailUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","datePublished":"2020-09-07T11:41:16+00:00","dateModified":"2026-10-23T14:35:08+00:00","description":"Learn how to increase foreign sales performance through the digital tools and channels offered by Digital Export","breadcrumb":{"@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/octagona.com\/digital-export-vendite-estero\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#primaryimage","url":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","contentUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2010\/01\/features.png","width":450,"height":410,"caption":"Features \u2013 Octagona"},{"@type":"BreadcrumbList","@id":"https:\/\/octagona.com\/digital-export-vendite-estero\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/octagona.com\/"},{"@type":"ListItem","position":2,"name":"Digital Export: come aumentare le performance di vendita all\u2019estero con gli strumenti digitali"}]},{"@type":"WebSite","@id":"https:\/\/octagona.com\/#website","url":"https:\/\/octagona.com\/","name":"Octagona Srl","description":"Widen your Ambitions","publisher":{"@id":"https:\/\/octagona.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/octagona.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/octagona.com\/#organization","name":"Octagona Srl","url":"https:\/\/octagona.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/octagona.com\/#\/schema\/logo\/image\/","url":"https:\/\/octagona.com\/wp-content\/uploads\/2022\/03\/logo-w.png","contentUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2022\/03\/logo-w.png","width":218,"height":40,"caption":"Octagona Srl"},"image":{"@id":"https:\/\/octagona.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/octagona.com\/#\/schema\/person\/16c0a47acb5d9454f8b4293e34897199","name":"Sara Cuoghi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/octagona.com\/wp-content\/uploads\/2026\/10\/image-150x150.jpg","url":"https:\/\/octagona.com\/wp-content\/uploads\/2026\/10\/image-150x150.jpg","contentUrl":"https:\/\/octagona.com\/wp-content\/uploads\/2026\/10\/image-150x150.jpg","caption":"Sara Cuoghi"},"description":"Sara Cuoghi is a Marketing Specialist at Octagona, a company within the Bonfiglioli Consulting group specializing in the internationalization of companies. Graduated in Economics and International Marketing from the University of Modena and Reggio Emilia, she curates the content of the blog dedicated to foreign markets, export, and entry strategies for Italian SMEs. She collaborated on the Smart Country Guide for Italian companies in the United States (West Region), created with the Italian Consulates General of Los Angeles and San Francisco and ITA - Italian Trade Agency.","sameAs":["https:\/\/www.linkedin.com\/in\/sara-cuoghi\/"],"url":"https:\/\/octagona.com\/en\/author\/sara-cuoghi\/"}]}},"_links":{"self":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts\/8967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/comments?post=8967"}],"version-history":[{"count":1,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts\/8967\/revisions"}],"predecessor-version":[{"id":108035,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/posts\/8967\/revisions\/108035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/media\/11434"}],"wp:attachment":[{"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/media?parent=8967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/categories?post=8967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/octagona.com\/en\/wp-json\/wp\/v2\/tags?post=8967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}