{"id":9175,"date":"2020-10-05T16:52:30","date_gmt":"2020-10-05T16:52:30","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9175"},"modified":"2023-02-13T08:50:19","modified_gmt":"2023-02-13T08:50:19","slug":"india-increasingly-digital-commerce-boom","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/india-sempre-piu-digital-il-boom-delle-commerce\/","title":{"rendered":"India: Increasingly Digital, the E-commerce Boom"},"content":{"rendered":"<p class=\"has-text-align-left\">But <strong>Why invest <\/strong>In this particular area?<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">With 1.25 billion inhabitants, India is the <strong>second most populous country in the world<\/strong>. It's also <strong>an extremely young country<\/strong>: 90% of online shoppers are under 35 years old and spend about 16% of income on purchases on e-commerce channels. In addition, it is expected that in 2021 <strong>Internet users in India will reach 829 million<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><strong>The industry's growth trend<\/strong> provides staggering numbers: it went from $38.5 billion billed in 2017, to the 64 expected to be reached in 2020, to the 200 forecast for 2026! Projections suggest that <strong>In 2034, India will surpass the United States, claiming the second global position in terms of e-commerce market size.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Is there a <strong>Growing interest in international brands<\/strong> and quality foreign products. The increasingly large middle class enjoys a higher purchasing power compared to past years, favoring <strong>New consumption patterns.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><strong>The continuous improvement of the logistics system<\/strong>, not only in large metropolises but<strong> even in smaller cities<\/strong>, will no longer be considered a constraint for foreign investors who previously seemed to distrust the Indian distribution system.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Another interesting aspect concerns <strong>sector innovation<\/strong>: in 2019 there were more than <strong>4757 startup in the e-<\/strong><strong>commerce<\/strong>. Government investments in 5G will strongly boost digital payment methods for which many of these startups produce cutting-edge solutions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Companies wishing to expand into India, even with a digital focus, must therefore monitor what is happening overseas. Intercepting trends will be fundamental for developing winning business strategies that take into account the country's enormous cultural diversity and continuous social changes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ma perch\u00e9 investire in questo particolare settore? Con 1,25 miliardi di abitanti, l\u2019India \u00e8 il secondo stato pi\u00f9 popoloso al mondo. E\u2019 anche un Paese estremamente giovane: il 90% degli acquirenti online ha meno di 35 anni e spende circa il 16% del reddito per gli acquisti su canali e-commerce. Inoltre si prevede che nel [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/india-sempre-piu-digital-il-boom-delle-commerce\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[19],"class_list":["post-9175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India sempre pi\u00f9 Digital: il boom dell&#039;e-commerce | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri come l&#039;India sta diventando sempre pi\u00f9 Digital grazie al boom fatto registrare dalle vendite e-commerce e digitali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/india-increasingly-digital-commerce-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India sempre pi\u00f9 Digital: il boom dell&#039;e-commerce | Octagona Srl\" \/>\n<meta property=\"og:description\" content=\"Scopri come l&#039;India sta diventando sempre pi\u00f9 Digital grazie al boom fatto registrare dalle vendite e-commerce e digitali\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octagona.com\/en\/india-increasingly-digital-commerce-boom\/\" \/>\n<meta property=\"og:site_name\" content=\"Octagona Srl\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-05T16:52:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T08:50:19+00:00\" \/>\n<meta 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