{"id":944,"date":"2010-06-07T08:08:19","date_gmt":"2010-06-07T08:08:19","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=209"},"modified":"2023-02-10T16:34:02","modified_gmt":"2023-02-10T16:34:02","slug":"diesel-bets-on-india","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/diesel-punta-sullindia\/","title":{"rendered":"Diesel sets its sights on India"},"content":{"rendered":"

Il brand italiano Diesel vuole replicare in India il successo ottenuto negli Stati Uniti. L’azienda ha aperto di recente il secondo punto vendita a Mumbai.<\/p>\n

Il fondatore e presidente dell’azienda Renzo Rosso, ha dichiarato di voler mantenere lo stesso pricing e posizionamento che il brand possiede negli altri mercati. Come in Occidente, anche in India il marchio rientrer\u00e0 nella fascia alta, con prezzi a partire da 7.000 rupie (110 euro).<\/p>\n

Il primo negozio dell’azienda, situato nella zona di Lower Parel a Mumbai, ha raggiunto il target di vendita gi\u00e0 dopo il primo mese di apertura. Diesel opera in India grazie ad un accordo di joint venture 51:49 con Reliance Brands e prevede di aprire 20 punti vendita nei prossimi 3 anni.<\/p>\n

Diesel ha quindi deciso di aprire il gas e aumentare il proprio fatturato, aumentando l’offerta nel Paese indiano. Forte della sua brand identity, Diesel punta infatti a soddisfare quel nuovo segmento di consumatori che sta aumentando sempre pi\u00f9 velocemente. I grandi investimenti in ambito infrastrutturale, sanitario e culturale sta infatti portando le persone del ceto medio a diventare sempre pi\u00f9 benestanti. Brand internazionali come Diesel, ma cos\u00ec anche tutte le altre imprese italiane interessate ad aumentare i propri profitti, stanno dunque aumentando la loro percentuale di esposizione sul mercato indiano, attraverso investimenti infrastrutturali di lungo periodo. Non ci stupirebbe vedere altri importanti noti brand italiani seguire Diesel e penetrare il mercato indiano.<\/p>\n

L’ennesimo fattore che dimostra come l’India sia un mercato dalla crescita straordinaria e che le aziende farebbero bene a non farsi sfuggire. Scrivici per approfondire il contenuto di questo articolo e per ricevere una prima consulenza gratuita e personalizzata.<\/p>\n

Source: Indian News 24<\/a><\/p>\n

 <\/p>\n

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Il brand italiano Diesel vuole replicare in India il successo ottenuto negli Stati Uniti. L’azienda ha aperto di recente il secondo punto vendita a Mumbai. Il fondatore e presidente dell’azienda Renzo Rosso, ha dichiarato di voler mantenere lo stesso pricing e posizionamento che il brand possiede negli altri mercati. Come in Occidente, anche in India […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":3,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[19],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese","tag-india"],"acf":[],"yoast_head":"\nDiesel punta sull'India | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Il noto brand italiano Diesel punta sull'India, decidendo di investire per l'apertura di nuovi store sul territorio indiano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/diesel-bets-on-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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