{"id":956,"date":"2011-02-03T10:49:25","date_gmt":"2011-02-03T09:49:25","guid":{"rendered":"http:\/\/octagona.wordpress.com\/?p=336"},"modified":"2026-10-22T18:22:35","modified_gmt":"2026-10-22T16:22:35","slug":"the-new-challenges-for-italian-foreign-trade","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/le-nuove-sfide-per-il-commercio-estero-italiano\/","title":{"rendered":"The new challenges for Italian foreign trade"},"content":{"rendered":"

In which direction are the challenges of Italian foreign trade headed? How important is the internationalization process for Italian SMEs, which is increasingly vital and strategic in the global economy?<\/p>\n

The growth of the \u201cadvanced emerging markets\u201d and the so-called \u201cemerging developing countries\u201d, the crisis of the last three years that particularly affected the Western world have determined a radical change in the global economy. Growing at 1% is not enough when other countries have GDP growth of 8%: it has therefore become absolutely necessary to seek new paths, new markets, increase exports, and implement a process of \u2019strategic relocation\u2019. The relocation carried out by many Italian companies has turned out to be a wrong choice: therefore, in order to keep up with today\u2019s dynamics, it becomes absolutely necessary to internationalize one\u2019s company by establishing its own businesses elsewhere, in other foreign countries, in order to target the markets that are experiencing a sustained rate of growth. Western consumers are experiencing a process of gradual impoverishment, unlike that of the BRIC countries: it is estimated that by 2050, only India and China will constitute 50% of the world\u2019s consumers. Relocating means also creating prospects for development and improvement, not only in the markets where one settles, but also in the country that invests.<\/p>\n

Considering the particular structure of the Italian industry and company, characterized by a myriad of SMEs that cannot penetrate foreign markets on their own, it is considered appropriate to find appropriate solutions: therefore, mergers must be created, aggregations must be made, consortia must be formed, and Business Networks must be created. In short, it should be the government and the institutions that provide support. It would be sufficient to take inspiration from France: to revitalize the struggling wine sector (including champagne), a government delegation, led by Sarkozy himself, traveled to China with the industry\u2019s leading producers to promote their products. Thanks to this move, China alone has managed to revive an industry that had experienced a 50% decline in consumption. The role of the manufacturing industry in Italy, for example, proves to be of the utmost importance: with 31% of total Italian exports, the 135,000 companies (with 1.35 million employees) in the sector manage to generate a turnover equivalent to 112 billion euros. Supporting this sector in its internationalization would therefore grow the entire Italian economy. Here too, the logic that drives Italian businesses must be aimed not at mere exports, but at a genuine process of relocation, which would also play an important role in the context of so-called \u201ccurrency wars\u201d.<\/p>\n

After the 2009 collapse, global production and trade have returned to growth: obviously the role of countries such as China, India (where Lombardy companies export more than in China) and Brazil, but also Vietnam, Nigeria, Thailand, Turkey and Russia has been more than significant. Asia, in particular, presents many opportunities in various commodity sectors: from food to textiles, from chemicals to mineral processing, from mechanics to the electrical and electronic sector, from infrastructure to the manufacturing sector. Diversifying into different countries and markets therefore becomes a strategic choice, considering that the Italian product, thanks to its psychological substratum, is a type of product particularly sought after: the same Chinese claim that they imitate us because we are masters in what we do, and in Chinese culture imitation has a positive connotation. International trade began in 2010, with a growth of 18.4%: Asia and Latin America are the macro-regions that have experienced more sustained development, although GDP growth rates are lower than those of the pre-crisis biennium.<\/p>\n

Analyzing the imports of Italian products on all continents, we can affirm that there is room for penetration into new markets: Italian exports currently reach only 30% in France, Germany and the United States; those directed to Asia reach 6.9%, and those to Latin America just 1.7%. In the coming years, in addition to China and India, countries such as Mexico, Argentina, Chile, Tunisia, the Philippines, Taiwan, South Korea, Indonesia, Malaysia, Vietnam and Thailand represent more than just a bet. In Asia, for example, the growth of the middle class will increase from 23% to 40% in the coming years, resulting in an increase in demand for consumer goods. More generally, the global opportunities in the electric sector for Italian companies are particularly interesting: investments in the sector have grown by 35% in Asia, 18% in Africa, and 17% in Latin America.<\/p>\n

What are the strategies for Italian companies that want to internationalize their business?<\/p>\n

 <\/p>\n

The challenges of Italian foreign trade<\/h2>\n

\nFirst of all, a quantum leap in quality is necessary; there is a need for greater help from the national system, and Italian companies must understand that it is important to receive support from consulting firms or relevant organizations, etc. Many times entrepreneurs think they are capable of doing things on their own, but the company can achieve greater results if it is accompanied. Therefore, assistance plays an important role. The aggregation and union of companies constitutes another fundamental step, considering the structure of the Italian industry (characterized by a strong presence of SMEs), which cannot rely on large-scale retail like France, for example, to place its products. There is a need for greater coordination between the political and economic worlds, and more generally in the entrepreneurial world: companies must not feel alone in their process of internationalization. Accompanying Italian entrepreneurs on site, in addition to promoting the country\u2019s image, proves to be an important tool for promoting its products and forging those ties that are important for relocation. Foreign policy must therefore support trade policy.<\/p>\n

Italy can also count on its brand: Made in Italy still represents a reason for fascination. Therefore, focusing on quality and design, which have always distinguished Italian products, remains a must, as well as a winning strategy for Italian foreign trade.<\/p>\n

 <\/p>\n

ALSO READ:<\/strong><\/p>\n

The success of Italian companies in India<\/a><\/p>\n

Internationalizing your business abroad: strategic choice or opportunity?<\/a><\/p>\n

Digital export manager (DEM): internationalization in a digital context<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In che direzione vanno le sfide del commercio estero italiano?\u00a0 Quanto \u00e8 importante per le PMI italiane il processo di internazionalizzazione, sempre pi\u00f9 vitale e strategico nell’economia globale? La crescita dei mercati \u201cemergenti avanzati\u201d e dei cosiddetti \u201cemergenti emergenti\u201d, la crisi degli ultimi tre anni che ha colpito in particolare il mondo occidentale hanno determinato […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":6,"featured_media":11434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"\nLe nuove sfide per il commercio estero italiano | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Ecco le sfide per il commercio italiano, e come devono affrontarle le imprese italiane per vincere sui mercati internazionali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/the-new-challenges-for-italian-foreign-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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