{"id":9663,"date":"2021-06-16T11:54:31","date_gmt":"2021-06-16T11:54:31","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9663"},"modified":"2022-11-18T10:14:57","modified_gmt":"2022-11-18T10:14:57","slug":"change-engage-and-communicate","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/cambiare-coinvolgere-e-comunicare\/","title":{"rendered":"Change, Involve and Communicate"},"content":{"rendered":"<p class=\"has-text-align-left\"><em>Better to digitize or launch new products?<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><em>As <strong>engage the customer more<\/strong>?<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><em>Quale strategia comunicativa funzioner\u00e0?<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><em>Quali sono le difficolt\u00e0 attuali?\u00a0\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Queste sono solamente cinque delle domande pi\u00f9 diffuse che ogni imprenditore o manager di azienda si trova a dover rispondere quotidianamente in questo momento storico dettato da incertezza e continuo cambiamento. I dati dell\u2019ultimo studio Ipsos \u201cCovid-19 e imprese\u201d hanno dato risposta a queste domande: per le imprese italiane si prospettano opportunit\u00e0 interessanti nel Digital Export. Eccoli riportati nel dettaglio di seguito.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left\"><strong>Quali saranno i tre \u201csettori\u201d pilastri della ripresa?<\/strong>\u00a0\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">Lo studio condotto da Ipsos \u201cCovid-19 e imprese\u201d su 400 aziende italiane parla di cambiamento e ottimismo. Per il 61% degli intervistati \u00e8 il momento del cambiamento e non della crisi. Il 56% \u00e8 propenso\u00a0a rivedere le proprie strategie di business. Il 70% \u00e8 pronto ad investire nei nuovi trend: export, digital e sostenibilit\u00e0.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left\"><strong>Better to digitize or launch new products?\u00a0\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">Il Ministro degli Esteri, Luigi di Maio ha detto che il primo trimestre del 2021 \u00ab\u00e8 stato molto dinamico. Il dato export segna un +4% rispetto al 2020 ma soprattutto, in valori assoluti, siamo a 118 miliardi di euro:\u2009un valore superiore rispetto al record del 2019\u00bb<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Secondo la ricerca Ipsos, chi \u00e8 votato all\u2019internazionalizzazione\u00a0ha pi\u00f9 opportunit\u00e0 e la digitalizzazione \u00e8 preferita al lancio di nuovi prodotti.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left\"><strong>How to engage the customer more?\u00a0\u00a0<\/strong><\/h3>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Il marketing ha sempre avuto un ruolo primario ma oggi anche di pi\u00f9. Soprattutto le imprese che decideranno di esportare dovranno, per\u00a0<strong>keep the customer active<\/strong>\u00a0<em>(Ipsos data)<\/em>, portare la loro attenzione su targetizzazione\u00a0personalizzata (43%), sviluppare strumenti di contatto con il cliente come il l\u2019e-mail marketing automation (38%), avere un sistema avanzato di CRM per gestire il cliente in ogni fase (31%), fare molta attenzione ai servizi post vendita (28%) e alla qualit\u00e0 (26%).<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left\"><strong>Quale strategia comunicativa funzioner\u00e0?<\/strong>\u00a0\u00a0<\/h3>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Come prima cosa, sar\u00e0 importante averne una.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">La strategia comunicativa \u00e8 fondamentale e dovr\u00e0 incentrarsi principalmente sui\u00a0<strong>values\u00a0<\/strong>and on the\u2019<strong>social commitment<\/strong>\u00a0del brand senza per\u00f2 dimenticare\u00a0il\u00a0<strong>product<\/strong>. Un ruolo fondamentale sar\u00e0 quello dei\u00a0<strong>manager\u00a0<\/strong>who, at this stage will have to lead the change and affirm the corporate vision.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left\"><strong>Quali sono le difficolt\u00e0 attuali?\u00a0\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">A nostro avviso ci sono 2 grandi difficolt\u00e0 da tenere in considerazione:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 la prima \u00e8 collegata ai\u00a0<strong>container sea freight rates<\/strong>\u00a0che sono pi\u00f9 che quintuplicati da giugno 2019 a oggi, mentre, al contempo, la puntualit\u00e0 dell\u2019arrivo delle navi nei porti \u00e8 calata da una percentuale dell\u201980% a quella odierna del 35%;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 la seconda \u00e8 la\u00a0<strong>scarsit\u00e0 di esperienza e competenze sul Digital Export<\/strong>. Si sta aprendo un mercato dove molte societ\u00e0 vorrebbero fare consulenze\u00a0ai loro clienti sui temi dell\u2019internazionalizzazione d\u2019impresa; purtroppo, per\u00f2, molte conoscono da troppo poco tempo questo settore, oppure non hanno mai fatto esperienze\u00a0dirette.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">We at Octagona\u00a0<strong>siamo in grado di aprirti la strada giusta, cogliendo le opportunit\u00e0 del Digital Export e sostenendo cos\u00ec la crescita della tua impresa.<\/strong> With direct offices in India, Vietnam, Brazil, and the USA and with local partnerships throughout the rest of the world, Octagona is in fact one of the leading companies in International Advisory and\u00a0<strong>among the top 5 in Italy<\/strong>: in almost\u00a0<strong>20 years<\/strong>\u00a0we have successfully worked on more than\u00a0<strong>750 projects<\/strong>\u00a0of internationalization.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><strong>Cosa possiamo fare per far crescere la tua azienda?\u00a0Clicca qui sotto e compila il form per scoprirlo<\/strong>: we will contact you to study the best solution together:<\/p>","protected":false},"excerpt":{"rendered":"<p>Meglio digitalizzare o lanciare nuovi prodotti? Come coinvolgere maggiormente il cliente? Quale strategia comunicativa funzioner\u00e0? Quali sono le difficolt\u00e0 attuali?\u00a0\u00a0 Queste sono solamente cinque delle domande pi\u00f9 diffuse che ogni imprenditore o manager di azienda si trova a dover rispondere quotidianamente in questo momento storico dettato da incertezza e continuo cambiamento. I dati dell\u2019ultimo studio [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/cambiare-coinvolgere-e-comunicare\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione-imprese"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cambiare, Coinvolgere e Comunicare | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Quali sfide nel post Covid-19 per le imprese che vogliono internazionalizzarsi? 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