{"id":9670,"date":"2021-06-23T17:07:27","date_gmt":"2021-06-23T17:07:27","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9670"},"modified":"2026-10-22T18:20:39","modified_gmt":"2026-10-22T16:20:39","slug":"why-your-business-needs-a-crm","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/perche-la-tua-impresa-ha-bisogno-di-un-crm\/","title":{"rendered":"Why does your business need a CRM?"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\">Interest is high because companies that comprehensively use a CRM can\u00a0<strong>Increase sales of the 29%.<\/strong>\u00a0In addition, according to a study by Osservatorio CRM, Italian companies that used it in 2020\u00a0<strong>were 68% of the total<\/strong>, compared with 58% in 2015.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">This is because CRM allows you to improve the dialogue with your company's customers. In fact, without the use of a CRM platform, it is very\u00a0<strong>difficult if not truly impossible to focus on multiple clients in a truly effective way<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">For what reasons? Here are the five most important ones:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Lack of<strong>\u00a0information<\/strong>, of the data history and behaviors on each contact;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Lack of<strong>\u00a0check<\/strong>\u00a0Of the sales process;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Lack of<strong>\u00a0customization<\/strong>\u00a0Of communications with customers;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Lack of<strong>\u00a0communication\u00a0<\/strong>immediate between and within teams, resulting in the risk of making mistakes and\u00a0<em>wasting time on suboptimal clients<\/em>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">- Lack of<strong>\u00a0monitoring<\/strong>\u00a0On the progress of current sales and marketing actions.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Making up for these shortcomings, the\u00a0<strong>CRM allows you to<\/strong>\u00a0<strong>by<\/strong>\u00a0<strong>create the competitive advantage<\/strong>\u00a0necessary to capture the interest of increasingly sophisticated and digitally oriented customers, removing those old methods that no longer perform as well as in the past.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">The activity that is performed on a CRM can dunqu we can consider it as a<strong>\u00a0future vision for workflow<\/strong>\u00a0and then income, as opposed to a more traditional and old-fashioned view tied to immediate revenues.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Daily activities on CRM are always to be considered as a vision for what concerns the\u00a0<strong>interactions (with one's contacts)<\/strong>\u00a0and all those key elements (typical and different for each company) that can be considered as\u00a0<strong>indicators to increase turnover and related profit.<\/strong>\u00a0These internal dynamics are about generating leads, creating and managing new opportunities and adding value to the sales flow, through also identifying other indicators to prevent future problems with respect to the main line. All this,\u00a0<strong>enables a proactive approach to business management that would otherwise be nonexistent.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">It is typical then for a sales manager to have a fragmented view compared to an entire team. For this reason<strong>\u00a0CRM helps you detect bottlenecks or issues by tracking them\u00a0<\/strong>(after properly defining and implementing a flow) to prevent them from affecting certain aspects such as: territory coverage, customer calling or lead conversation.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-left wp-block-heading\"><strong>Are you still wondering why you should use a CRM?<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><em>CRM grows your business<\/em><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p class=\"has-text-align-left\">You can use CRM to <strong>acquire and manage leads<\/strong>\u00a0directly from your site, email campaigns, social networks, events or trade shows and pass these contacts directly to your salespeople, without middlemen or other time wasters.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><em>Replicate the best activities<\/em><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p class=\"has-text-align-left\">Your company is bound to have processes that make it stand out from the competition. CRMs can be used precisely to<strong>\u00a0automate your best processes\u00a0<\/strong>sales or marketing in interactions with any\u00a0<strong>customer.<\/strong>\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><em>Doing more in less time<\/em><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p class=\"has-text-align-left\">Removing excessive and not always necessary effort is the best aspect of an effective CRM: it replaces manual tasks with automated workflows, giving you the opportunity to improve on what you were already doing.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><em>Creates intimacy with the client<\/em><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p class=\"has-text-align-left\">Personalizing communication, creating customer intimacy, is an effective way to stand out in an increasingly crowded and digital competitive landscape. Through CRM, you can use and manage the most useful information about your customers to apply a\u00a0<strong>marketing tailored to the customer's needs<\/strong>, developing better products and sales activities.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Want to find out what else a CRM can do for your business? Then click on the button further down and contact us.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;interesse \u00e8 alto perch\u00e9 le aziende che utilizzano in modo completo un CRM possono\u00a0incrementare le vendite del 29%.\u00a0Secondo uno studio di Osservatorio CRM, inoltre, le aziende italiane che ne hanno fatto uso nel 2020\u00a0erano il 68% del totale, contro il 58% del 2015. Questo perch\u00e9 il CRM permette di migliorare il dialogo con i clienti [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/perche-la-tua-impresa-ha-bisogno-di-un-crm\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":10519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-9670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perch\u00e9 la tua impresa ha bisogno di un CRM? | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Sai cos&#039;\u00e8 un CRM? La tua impresa lo utilizza? 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