{"id":9677,"date":"2025-05-21T09:00:27","date_gmt":"2025-05-21T09:00:27","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9677"},"modified":"2025-05-21T14:27:20","modified_gmt":"2025-05-21T14:27:20","slug":"perfect-marketplace-guide-octagona-ltd","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/guida-al-marketplace-perfetto-octagona-srl\/","title":{"rendered":"Selling abroad: a guide to the perfect marketplace"},"content":{"rendered":"

In recent years, the <\/span>online marketplace<\/b> have become indispensable tools for companies aspiring to expand into new markets through digital channels. These e-commerce portals offer significant advantages over other forms of international promotion, including a <\/span>Wider access to global audiences<\/b>, <\/span>increased visibility in foreign markets<\/b>i and <\/span>Simplification of logistics operations,<\/b> often managed directly by the platforms themselves.<\/span><\/p>\n

The growing importance of marketplaces is clearly demonstrated by their continued expansion. According to the <\/span>B2B Market and Customer Experience Report by Digitalcommerce360<\/span><\/a>, the number of global marketplaces will exceed 1,000 by 2025. In addition, it is estimated that the value of goods traded on B2B marketplaces will<\/span> Will reach $26 trillion by 2030<\/b>.<\/span><\/p>\n

In this context, it is crucial to <\/span>Carefully select the most suitable platform<\/b>. Un\u2019analisi approfondita delle opzioni disponibili permette alle aziende di identificare quella che soddisfa meglio le loro esigenze, incrementando le opportunit\u00e0 di vendita e ottimizzando la loro presenza sui mercati internazionali.<\/span><\/p>\n

\"Marketplace\"<\/span><\/h2>\n

Why rely on a marketplace?<\/span><\/h2>\n

L\u2019Asia si conferma al vertice dei mercati e-commerce globali, registrando un fatturato di quasi due trilioni di dollari americani nel 2024, superando di circa <\/span>500 miliardi il volume d\u2019affari delle Americhe<\/span><\/a>. This record reflects a <\/span>highly developed digital market<\/b>, destinato a crescere ulteriormente. In particolare, l\u2019<\/span>India<\/span><\/a> si distingue per uno dei tassi di crescita annuale composto (CAGR) pi\u00f9 elevati, previsto sopra l\u201911% all\u2019anno tra il 2024 e il 2029 (Fonte: Statista Research Department). Anche l\u2019America Latina si prepara a una rapida espansione nel settore e-commerce nei prossimi anni.<\/span><\/p>\n

Robust Asian e-commerce marketplaces, such as the TikTok Shop, are exerting increasing influence globally, demonstrating how Asian platforms are also being adopted in the West, integrating social media and online commerce. By 2025, the following are expected<\/span> more than 3 billion digital buyers worldwide<\/span><\/a>, sottolineando l\u2019importanza di questi marketplace nel promuovere la crescita del business attraverso una visibilit\u00e0 internazionale e una gestione semplificata.<\/span><\/p>\n

Next, we look at the specific benefits these platforms offer.\u00a0<\/span><\/p>\n

Testing products<\/span><\/h4>\n

I marketplace offrono alle imprese un\u2019opzione esplorativa per l<\/span>\u2018<\/span>internationalization of enterprises<\/span><\/a>, permettendo di testare la risposta dei potenziali clienti all\u2019estero prima di impegnarsi in grandi investimenti. Queste piattaforme consentono di <\/span>Evaluate the saleability of products online<\/b>, determining the most effective price and strategies.<\/span><\/p>\n

Attraverso l\u2019analisi delle condizioni di vendita utilizzate dalle aziende concorrenti, che potrebbero proporre prezzi e approcci diversi, le imprese possono ottenere preziose informazioni sul \u201csentiment\u201d del mercato online. Sapere come i potenziali acquirenti percepiscono i prodotti offerti su un marketplace aiuter\u00e0 l\u2019azienda a ottimizzare la presentazione e la strategia di vendita in futuro.<\/span><\/p>\n

Understanding markets<\/span><\/h4>\n

\u00a0<\/span>Not all countries are the same: the habits and <\/span>trend di acquisto variano significativamente da una nazione all\u2019altra.<\/b> In Italy, especially in the online context, consumer behaviors may differ significantly from those in <\/span>France<\/span><\/a> or in <\/span>Germany<\/span><\/a>, e il divario \u00e8 ancora pi\u00f9 pronunciato quando si considera mercati come Cina o India. Un\u2019azienda potrebbe scoprire che i suoi prodotti sono particolarmente ricercati in un Paese piuttosto che in un altro, aprendo <\/span>prospettive inaspettate per l\u2019espansione del suo business<\/b>.\u00a0<\/span><\/p>\n

Adattare le strategie di marketing alle preferenze culturali locali diventa dunque cruciale per conquistare il favore dei consumatori internazionali. Un\u2019<\/span>in-depth analysis of markets<\/span><\/a>, supportata dall\u2019uso di dati specifici, pu\u00f2 guidare le decisioni aziendali verso risultati pi\u00f9 efficaci e mirati, rafforzando la posizione competitiva dell\u2019azienda sui mercati globali..<\/span><\/p>\n

Online visibility<\/span><\/h4>\n

\u00a0<\/span>Relying on one or more marketplaces can confer a <\/span>significantly increased visibility<\/b>, soprattutto per le aziende che sono agli inizi nell\u2019ambito delle vendite online. I prodotti vengono automaticamente posizionati sui motori di ricerca, il che significa che il nome dell\u2019azienda apparir\u00e0 sui principali portali web. Inoltre, questo posizionamento assicura una presenza costante nel tempo, contribuendo a mantenere alta la visibilit\u00e0.<\/span><\/p>\n

Questo approccio diventa ancora pi\u00f9 efficace se integrato con un portale aziendale, massimizzando cos\u00ec le conversioni verso il sito o la piattaforma di e-commerce dell\u2019azienda. In questo contesto, i marketplace possono essere visti non solo come mezzi per promuovere prodotti, ma anche come <\/span>Valuable tools for generating leads and increasing customer trust<\/b>. Questo doppio utilizzo dei marketplace permette di sfruttare appieno le potenzialit\u00e0 del mercato digitale, potenziando al contempo la presenza online dell\u2019impresa.<\/span><\/p>\n

Growth strategies<\/span><\/h4>\n

\u00a0<\/span>Speaking of international expansion, selling in another country through the digital dimension requires certain investments. It is essential to develop a corporate website in the local language, set up targeted promotion campaigns, and work on online positioning through <\/span>SEO strategies<\/span><\/a> and keywords; such activities require time and resources. In this scenario, marketplaces offer a quicker route, allowing you to submit <\/span>its catalog also on international portals<\/b>i.<\/span><\/p>\n

For companies already established with their own e-commerce platform, marketplaces can serve as a <\/span>canali aggiuntivi efficaci per aumentare le vendite all\u2019estero<\/b>. Essi non solo ampliano la portata del business, ma migliorano anche il posizionamento online e la visibilit\u00e0 complessiva dell\u2019azienda. Integrando il loro utilizzo infatti, le imprese possono sfruttare al massimo le opportunit\u00e0 offerte dal panorama digitale globale, potenziando la loro presenza e la crescita sui mercati esteri.<\/span><\/p>\n

Low marketing costs and ease of use<\/span><\/h4>\n

To rely on a marketplace you do not need to incur major marketing costs or technical costs related to IT development. Payment is made only when the product is sold: if you do not sell, you pay no commission to the marketplace (although for some there is a monthly subscription fee).<\/span><\/p>\n

In addition, no computer skills are required: these are <\/span>user-friendly platforms<\/b> managed by specialized operators, who are responsible for retrieving and uploading the product catalog to the platform.<\/span><\/p>\n

Types of marketplaces and their characteristics<\/span><\/h3>\n

Although there are regional differences, some aspects of marketplaces <\/span>generalize globally<\/b>. Molti utenti vedono nei marketplace una fonte d\u2019ispirazione e un punto centrale per la ricerca di prodotti, apprezzando in particolare la facilit\u00e0 e la <\/span>flessibilit\u00e0 offerte dall\u2019e-commerce<\/span><\/a>. In addition, the growing popularity of point-of-collection deliveries highlights a preference for more convenient and sustainable options than traditional home delivery.<\/span><\/p>\n

There are different types of marketplaces, each with specific characteristics that companies need to evaluate carefully to identify the solution that best suits their business and goals.<\/span><\/p>\n

B2C (Business-to-Consumer) Marketplace.<\/span><\/h4>\n

These platforms directly connect businesses with end consumers, offering a wide range of products and services. Businesses usually pay a commission on sales or a fixed monthly fee. Known examples include. <\/span>Amazon<\/b>, <\/span>eBay<\/b>, <\/span>Walmart<\/b>, <\/span>Zalando<\/b> e <\/span>Wayfair<\/b>. These platforms are well established in developed countries and show significant growth in emerging markets such as China, India and Brazil.<\/span><\/p>\n

B2B (Business-to-Business) Marketplace<\/span><\/h4>\n

\u00a0<\/span>They facilitate transactions between companies, focusing on <\/span>High-value contracts and long-term relationships<\/b>, with advanced features such as product catalogs and order management. Platforms such as. <\/span>Amazon Business<\/b>, <\/span>Alibaba<\/b>, <\/span>AliExpress<\/b>, <\/span>Thomasnet<\/b> e <\/span>FashionUnited<\/b> are particularly relevant in this area.<\/span><\/p>\n

Vertical marketplaces<\/span><\/h4>\n

Specializzati in specifici settori o nicchie di mercato, offrono prodotti mirati,\u00a0 rispondendo alle esigenze particolari di consumatori alla ricerca di qualit\u00e0 e unicit\u00e0. Queste piattaforme si concentrano su ambiti specifici, garantendo un\u2019esperienza d\u2019acquisto altamente personalizzata. <\/span>Farfetch<\/b> e <\/span>Yoox Net-a-Porter<\/b>, for example, are leaders in the fashion and luxury sector, while <\/span>Newegg<\/b> \u00e8 rinomato nel campo dell\u2019elettronica.\u00a0<\/span><\/p>\n

Local marketplaces<\/span><\/h4>\n

They operate within specific geographic contexts, offering products and services that are particularly relevant to local consumers. Indeed, they enable companies to connect directly with regional customers, facilitating deeper penetration into those markets. <\/span>Mercado Libre<\/b> and Chinese platforms <\/span>Tmall<\/b> e <\/span>Taobao<\/b> are prominent examples.<\/span><\/p>\n

What are the most common ones?<\/span><\/h3>\n

\u00a0<\/span>I <\/span>five major marketplaces in 2024<\/span><\/a>, classificati per valore lordo delle merci (GMV), vedono in testa Taobao con un GMV previsto di 723,8 miliardi di dollari, seguito da Tmall con 682,7 miliardi. Entrambi sono parte del colosso cinese Alibaba Group, con Tmall che si distingue come piattaforma principalmente B2C (business-to-consumer). Al terzo posto si colloca Amazon, con un GMV stimato di 435,7 miliardi. JD.com, anch\u2019esso basato in Cina, si piazza quarto con vendite stimate a 249,9 miliardi, mentre Shopee, con sede nel Sud-est asiatico, chiude la top five con 77,2 miliardi.<\/span><\/p>\n

Together, Taobao, Tmall and Amazon account for nearly half of the sales of the top 100 marketplaces, highlighting the <\/span>centralit\u00e0 di queste piattaforme nel settore dell\u2019e-commerce globale<\/b>.<\/span><\/p>\n

Choosing the ideal platform<\/span>\u00a0<\/span><\/h3>\n

The choice of the most suitable marketplace depends on various factors, including. <\/span>the type of product<\/b>, the <\/span>target market<\/b>, the <\/span>target customers<\/b>, as well as <\/span>costs and fees<\/b>. It is critical to carefully analyze each aspect to select the platform that best aligns with your needs and offers the greatest potential for success.<\/span><\/p>\n

To achieve positive results on a marketplace, it is crucial to focus on:<\/span><\/p>\n