Italian exports, as we also recounted in one of our newsletters, in the first four months of 2021 recorded a 19.8% trend increase over the same period in 2020 and 4.2% over the 2019 period (Ice Report data).<\/p>\r\n\r\n\r\n\r\n
If you have a product that you believe in and if you are ready to ride the positive wave that has been created then you should be careful not to make one of the biggest mistakes: choosing the wrong destination.<\/p>\r\n
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You probably already know that there is a Global Attractiveness Index that ranks 144 countries around the world and Italy ranks 18th. Read on and you will discover the global ranking but first, without too many technicalities, we want to remind you that the GAI is constructed from a set of quantitative indicators and taking into account the socio-economic and demographic dimensions of the country. It is a dynamic index that is calculated over 5 years (2020-2015), includes more than 800,000 data points and is composed of three complementary dimensions: Positioning Index, Dynamics Index and Sustainability Index.<\/p>\r\n\r\n\r\n\r\n
From the newly released data here is the most recent ranking of the 10 countries in the world with the highest JHA:<\/p>\r\n\r\n\r\n\r\n
1. Germany<\/strong><\/p>\r\n\r\n\r\n\r\n 2. Use<\/strong><\/p>\r\n\r\n\r\n\r\n 3. Singapore<\/strong><\/p>\r\n\r\n\r\n\r\n 4. Japan<\/strong><\/p>\r\n\r\n\r\n\r\n 5. Honk Kong<\/strong><\/p>\r\n\r\n\r\n\r\n 6. China<\/strong><\/p>\r\n\r\n\r\n\r\n 7. Canada<\/strong><\/p>\r\n\r\n\r\n\r\n 8. Korea<\/strong><\/p>\r\n\r\n\r\n\r\n 9. Netherlands<\/strong><\/p>\r\n\r\n\r\n\r\n 10. France<\/strong><\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n In addition to considering indices such as GAI, your company should analyze five key elements in choosing the target country, namely:<\/p>\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n Il primo elemento da valutare: un Paese con un livello di importazioni superiore a quello delle esportazioni \u00e8 un Paese pi\u00f9 propenso a importare un dato prodotto, e dunque potenzialmente pi\u00f9 interessante per la tua attivit\u00e0.\u00a0Soprattutto, in virt\u00f9 di ci\u00f2 potrebbe importare a prezzi superiori a quelli delle esportazioni: grandi quantit\u00e0 di importazioni a prezzi alti \u00e8 la combinazione ottimale per un\u2019impresa che vuole esportare.<\/p>\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n Is the country growing economically and demographically, or is it stalling? It is indeed logical to think that a growth phase is matched by better future prospects, and this may indicate an interest in your industry's products in the years to come as well.<\/p>\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n Quanto sono apprezzati i prodotti Made in Italy nel Paese che stiamo valutando? Analizzando i livelli di importazioni dall\u2019Italia, potresti scoprire che i prodotti offerti dal tuo business sono altamente graditi all\u2019estero!\u00a0<\/p>\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n Another element of fundamental importance is then the presence of customs duties, and more generally the legislation of the destination country. Considering product requirements, required certifications, and costs at customs is indeed a critically important step.\u00a0<\/p>\r\n \u00a0<\/p>\r\n\r\n\r\n\r\n \u00a0<\/p>\r\n Infine, soprattutto per le aziende che non hanno avuto significative esperienze precedenti all\u2019estero, bisogna valutare la presenza di marketplace dedicati al prodotto oggetto di valutazione. Infatti, in una nostra newsletter abbiamo parlato di tutti i vantaggi che queste piattaforme portano con s\u00e9: visibilit\u00e0, posizionamento su internet e facilit\u00e0 di utilizzo.\u00a0<\/p>\r\n\r\n\r\n\r\n Are you interested in internationalizing your products and want to thoroughly evaluate possible target countries? Then contact us and we will give you the support you need.<\/p>\r\n\r\n\r\n\r\nLevel of imports<\/strong><\/em><\/h4>\r\n\r\n\r\n\r\n
Growth of the country<\/strong><\/em><\/h4>\r\n\r\n\r\n\r\n
Appreciation of Made in Italy<\/strong><\/em><\/h4>\r\n\r\n\r\n\r\n
Legislation and the presence of customs duties<\/strong><\/em><\/h4>\r\n\r\n\r\n\r\n
Presence of marketplace<\/strong><\/em><\/h4>\r\n\r\n\r\n\r\n