{"id":9719,"date":"2021-08-12T10:14:00","date_gmt":"2021-08-12T10:14:00","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9719"},"modified":"2023-02-13T08:36:16","modified_gmt":"2023-02-13T08:36:16","slug":"sell-at-a-higher-price-what-to-bet-on","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/vendere-a-un-prezzo-piu-alto-su-cosa-puntare\/","title":{"rendered":"Selling at a higher price: what to focus on?"},"content":{"rendered":"<p class=\"has-text-align-left\">Increase the\u00a0<strong>perception of value<\/strong>\u00a0that the customer has of our product or service and\u00a0<strong>strengthening confidence<\/strong>\u00a0del consumatore per dargli sicurezza e tranquillit\u00e0 durante la sua esperienza d\u2019acquisto sono fattori in grado di far volare i fatturati, anche online.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">The way forward is to never forget the\u00a0<strong>Brand Awareness<\/strong>\u00a0and of the\u00a0<strong>Brand Reputation<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">The brand is a\u00a0<strong>intangible asset<\/strong>\u00a0which is part of business capital, is the reason why a consumer is willing to pay more for one product or service than another, given the same quality and attributes.<strong>\u00a0It is, therefore, a crucial element in the relationship between business and consumer.<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">When we talk about\u00a0<strong>Brand Awareness<\/strong>\u00a0we refer to a brand's notoriety, that is, its being famous and recognizable in the minds of users.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">La\u00a0<strong>Brand Reputation<\/strong>, invece, \u00e8 il risultato dell\u2019insieme di percezioni, valutazioni e aspettative che i diversi stakeholder hanno nei confronti di un\u2019azienda o di un brand, che sono frutto di fattori come la storia, la comunicazione e le condotte aziendali assunte nel corso del tempo.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">There are many actions you can take to increase your brand recognition and perception, but only after an initial phase of listening, analyzing and monitoring the market. Next, you will need to define your\u00a0<strong>objectives<\/strong>, the\u00a0<strong>positioning\u00a0<\/strong>you want to achieve and the\u00a0<strong>KPI<\/strong>\u00a0you intend to monitor. Finally, after a\u2019<strong>competitor analysis<\/strong>, you can activate the necessary online and offline actions.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><strong>Do you want to increase Brand Awareness and Brand Reputation.<\/strong>\u00a0of your company and start selling, right away, your products or services at a higher price? Contact us and we will support you in this crucial activity.<\/p>","protected":false},"excerpt":{"rendered":"<p>Incrementare la\u00a0percezione di valore\u00a0che il cliente ha del nostro prodotto o servizio e\u00a0rinforzare la fiducia\u00a0del consumatore per dargli sicurezza e tranquillit\u00e0 durante la sua esperienza d\u2019acquisto sono fattori in grado di far volare i fatturati, anche online.\u00a0 La strada da seguire \u00e8 quella di non dimenticarsi mai della\u00a0Brand Awareness\u00a0e della\u00a0Brand Reputation. Il brand \u00e8 un\u00a0bene [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/vendere-a-un-prezzo-piu-alto-su-cosa-puntare\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-9719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-advisory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendere a un prezzo pi\u00f9 alto: su cosa puntare? | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Scopri i segreti per vendere i tuoi prodotti e servizi a un prezzo pi\u00f9 alto: ecco su quali elementi bisogna puntare\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octagona.com\/en\/sell-at-a-higher-price-what-to-bet-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendere a un prezzo pi\u00f9 alto: su cosa puntare? 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