{"id":9754,"date":"2023-05-30T10:18:49","date_gmt":"2023-05-30T10:18:49","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9754"},"modified":"2026-10-23T16:36:41","modified_gmt":"2026-10-23T14:36:41","slug":"export-plan-internationalization-strategy","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/piano-export-strategia-internazionalizzazione\/","title":{"rendered":"From Kick-Off to Export Plan: how to create a winning internationalization strategy"},"content":{"rendered":"

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Kick-off<\/h3>\r\n\r\n\r\n\r\n

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In questa fase preliminare si struttura il progetto di internazionalizzazione. In altre parole, si verifica la struttura dell’azienda, Identifying its strengths and areas for improvement<\/strong>. Then you need to understand what you want to achieve, by analyzing your production and commercial capacity, your organizational structure, thereby defining a medium\/long-term investment budget and, of course, return expectations. Finally, operational activities are defined, a project plan is drawn up, and the plans and business model are shared and validated.<\/p>\r\n\r\n\r\n\r\n

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Product and market analysis<\/h3>\r\n\r\n\r\n\r\n

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Il secondo step consiste nell’analisi del mercato target e del proprio prodotto. In questo senso, ha fondamentale importanza l’analisi di alcune variabili, quali the general level of imports into the target country<\/strong>. A market with a higher level of imports than exports certainly represents a country more inclined to import a given product, and therefore potentially more interesting for your business. Furthermore, is the country growing economically and demographically, or is it experiencing a period of stagnation? It is logical to think that a growth phase is matched by better future prospects<\/strong>, e questo potrebbe indicare un interesse per i prodotti del tuo settore anche negli anni a venire. Un’altra domanda da porsi riguarda the level of appreciation of Made in Italy<\/strong>: analizzando i livelli di importazioni dall’Italia, potresti scoprire che i prodotti offerti dal tuo business sono altamente graditi in un Paese piuttosto che un altro. Infine, altro elemento di fondamentale importanza \u00e8 poi la presenza dei dazi doganali, e pi\u00f9 in generale la legislazione del Paese di destinazione. Consider product requirements<\/strong>, The required certifications and costs at customs<\/strong> It is indeed a passage of fundamental importance.<\/p>\r\n

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Entry modes<\/h3>\r\n\r\n\r\n\r\n

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At this stage we consider the possible ways in which market relations with another country can be developed, and they are basically of two types:<\/p>\r\n