{"id":9773,"date":"2021-10-05T09:35:21","date_gmt":"2021-10-05T09:35:21","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9773"},"modified":"2025-05-29T12:42:44","modified_gmt":"2025-05-29T12:42:44","slug":"how-to-increase-your-companys-online-sales","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-incrementare-le-vendite-online-della-tua-azienda\/","title":{"rendered":"How to increase your company's online sales"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\">Increasing sales, especially online sales, is one of the main goals for many companies. <strong>To do that, having a website isn't enough<\/strong>: when in fact consumers have thousands and thousands of products just a few clicks away, how can you differentiate your brand and stand out?<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Octagona's advice is to delve into those techniques that will allow your digital marketing campaigns to increase profits. In this newsletter <strong>we see the best strategies<\/strong> According to our experience in <strong>20 years<\/strong> and with <strong>750 projects<\/strong> successfully completed.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Find your Unique Selling Proposition<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<p class=\"has-text-align-left\">What does your business have that no one else can offer? Identify it, showcase it on your website, communicate it on social media, and highlight it in your marketing campaigns. By promoting<strong> What makes your business unique<\/strong>, you will give people a reason why they should buy your products or rely on your services.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Build brand awareness<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<p class=\"has-text-align-left\">In a previous article, we already discussed how important it is to give <strong>authority to one's brand<\/strong>In the long run, this translates to increased customer confidence, making them more likely to make repeat purchases. In other words, the more people know (and trust) your brand, the greater your sales will be.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">To improve your brand awareness, focus on the quality of what you do:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 create truthful, useful content <strong>of quality<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 choose your partners carefully: their <strong>authority<\/strong> it will be reflected on yours;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 similarly, choose suppliers you know you can <strong>trust<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Enter a Social Proof<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<p class=\"has-text-align-left\">Strengthen consumer confidence and increase the\u00a0<strong>perception of value <\/strong>of our product or service are factors that can make turnovers fly, even online. To achieve these goals, you can go the Social Proof route, namely:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 select the plan or package <strong>more popular<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 insert <strong>reviews<\/strong> e <strong>testimonials<\/strong> Of customers;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 insert the <strong>references<\/strong> of the clients you consider most important;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 insert badges and icons <strong>certificates<\/strong> Of your product or service.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">These tactics are simple and inexpensive, but there are other more challenging strategies you can adopt that can have an even greater impact:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 <strong>The creation of a blog<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">Creating a company blog is useful for communicating company achievements, the latest news, and promotions. The ultimate goal of a blog (or magazine) is to attract a large volume of traffic to one's website.;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">\u2013 <strong>Mentions on social media<br \/><br \/><\/strong>Your company's most satisfied customers will be happy to talk about your products online. Having many reviews, including on social media, is very important social proof and another way to reach other potential customers: it's the word-of-mouth effect.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Choose the right e-commerce or marketplace<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<p class=\"has-text-align-left\">A marketplace or e-commerce platform are valid \u00a0<strong>Opportunities to rapidly grow your business<\/strong>, because it allows you to present your products or services to millions of users abroad.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left wp-block-paragraph\">There are many marketplaces, from generalist to highly specialized, European, Asian, or American, B2B or B2C, and there are many technical, economic, and logistical characteristics to evaluate. To help you choose, we invite you to read the in-depth article on Octagona Magazine, which you can find by clicking here.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Use promotions<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n<p class=\"has-text-align-left\"><strong>Free shipping, discount coupons or limited-time promotions<\/strong> I am one of the most effective levers for incentivizing purchases, more so than a percentage discount on the total. Furthermore, delivery costs are one of the main causes of cart abandonment: discovering you have to pay a hefty sum only at the last moment is never pleasant.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentare le vendite, specialmente quelle online, \u00e8 uno degli obiettivi principali di molte aziende. Per farlo, avere un sito internet non \u00e8 sufficiente: quando infatti i consumatori hanno migliaia e migliaia di prodotti a pochi clic di distanza, come puoi differenziare il tuo marchio e distinguerti? Il consiglio di Octagona \u00e8 quello di approfondire quelle [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/come-incrementare-le-vendite-online-della-tua-azienda\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-9773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come incrementare le vendite online | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Incrementare le vendite online \u00e8 l&#039;obiettivo di molte imprese: vediamo quali sono le cinque strategie pi\u00f9 efficaci in 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