{"id":9773,"date":"2021-10-05T09:35:21","date_gmt":"2021-10-05T09:35:21","guid":{"rendered":"https:\/\/www.octagona.com\/?p=9773"},"modified":"2025-05-29T12:42:44","modified_gmt":"2025-05-29T12:42:44","slug":"how-to-increase-your-companys-online-sales","status":"publish","type":"post","link":"https:\/\/octagona.com\/en\/come-incrementare-le-vendite-online-della-tua-azienda\/","title":{"rendered":"How to increase your company's online sales"},"content":{"rendered":"<p class=\"has-text-align-left\">Aumentare le vendite, specialmente quelle online, \u00e8 uno degli obiettivi principali di molte aziende. <strong>Per farlo, avere un sito internet non \u00e8 sufficiente<\/strong>: when in fact consumers have thousands and thousands of products just a few clicks away, how can you differentiate your brand and stand out?<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Il consiglio di Octagona \u00e8 quello di approfondire quelle tecniche che permetteranno alle tue campagne di marketing digitale di incrementare i profitti. In questa newsletter <strong>we see the best strategies<\/strong> According to our experience in <strong>20 years<\/strong> and with <strong>750 projects<\/strong> successfully completed.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Find your Unique Selling Proposition<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">Cos\u2019ha il tuo business che nessun\u2019altro pu\u00f2 offrire? Individualo e mettilo in mostra sul sito, comunicalo sui social ed evidenzialo nelle tue campagne di marketing. Promuovendo<strong> What makes your business unique<\/strong>, you will give people a reason why they should buy your products or rely on your services.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Build brand awareness<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">In un precedente articolo abbiamo gi\u00e0 parlato di quanto sia importante dare <strong>authority to one's brand<\/strong>: sul lungo periodo si traduce in una maggiore fiducia per i clienti, che saranno pi\u00f9 propensi a ripetere gli acquisti. In altre parole, pi\u00f9 persone conoscono (e si fidano) del tuo brand, maggiori saranno le vendite.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Per migliorare la tua brand awareness concentra l\u2019attenzione sulla qualit\u00e0 di quello che fai:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 realizza contenuti veritieri, utili e <strong>di qualit\u00e0<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 scegli con cura i partner con cui decidi di lavorare: la loro <strong>authority<\/strong> si rifletter\u00e0 sulla tua;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 allo stesso modo, scegli fornitori di cui sai di poterti <strong>trust<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Enter a Social Proof<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">Strengthen consumer confidence and increase the\u00a0<strong>perception of value <\/strong>of our product or service are factors that can make turnovers fly, even online. To achieve these goals, you can go the Social Proof route, namely:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 indicare il piano o pacchetto <strong>pi\u00f9 popolare<\/strong>;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 inserire <strong>reviews<\/strong> e <strong>testimonials<\/strong> Of customers;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 inserire le <strong>references<\/strong> dei clienti che ritieni pi\u00f9 importanti;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 inserire i badge e le icone dei <strong>certificates<\/strong> Of your product or service.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Queste tattiche sono semplici e poco costose, ma\u00a0ci sono altre strategie pi\u00f9 impgnative che puoi adottare e che possono avere un impatto ancora maggiore:<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 <strong>The creation of a blog<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Creare un blog aziendale\u00a0serve per comunicare i traguardi della societ\u00e0, le ultime novit\u00e0 e le promozioni. \u00a0L\u2019obiettivo finale di un blog (o di un magazine) \u00e8 quello di attirare un grande volume di traffico verso il proprio sito;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">\u2013 <strong>Mentions on social media<br \/><br \/><\/strong>I \u00a0clienti pi\u00f9 soddisfatti dai prodotti della tua azienda saranno disposti a parlarne volentieri online. Avere\u00a0tante recensioni\u00a0anche\u00a0sui social\u00a0\u00e8 un\u2019importantissima prova sociale\u00a0e un ulteriore\u00a0modo per raggiungere altri potenziali clienti: \u00e8 l\u2019effetto passaparola.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Choose the right e-commerce or marketplace<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\">A marketplace or e-commerce platform are valid \u00a0<strong>opportunit\u00e0 per far crescere rapidamente il tuo business<\/strong>, perch\u00e9 permette di presentare i tuoi prodotti o servizi a milioni di utenti all\u2019estero.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Esistono tantissimi marketplace, da quelli generalisti a quelli superspecializzati, europei, asiatici o americani, B2B o B2C,\u00a0 e le caratteristiche tecniche, economiche e logistiche da valutare sono parecchie. Per orientarti nella scelta ti invitiamo a leggere l\u2019approfondimento su Octagona Magazine che puoi trovare cliccando qui.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><em>Use promotions<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u00a0<\/p>\r\n<p class=\"has-text-align-left\"><strong>Free shipping, discount coupons or limited-time promotions<\/strong> sono una delle leve pi\u00f9 efficaci per incentivare l\u2019acquisto, pi\u00f9 di una percentuale di sconto sul totale. Inoltre, i costi di consegna sono una delle cause principali dell\u2019abbandono del carrello: scoprire di dover pagare una cifra onerosa solo all\u2019ultimo momento non \u00e8 mai piacevole.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentare le vendite, specialmente quelle online, \u00e8 uno degli obiettivi principali di molte aziende. Per farlo, avere un sito internet non \u00e8 sufficiente: quando infatti i consumatori hanno migliaia e migliaia di prodotti a pochi clic di distanza, come puoi differenziare il tuo marchio e distinguerti? Il consiglio di Octagona \u00e8 quello di approfondire quelle [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary octgn-read-more-link\" href=\"https:\/\/octagona.com\/en\/come-incrementare-le-vendite-online-della-tua-azienda\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-9773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-export"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come incrementare le vendite online | Octagona Srl<\/title>\n<meta name=\"description\" content=\"Incrementare le vendite online \u00e8 l&#039;obiettivo di molte imprese: vediamo quali sono le cinque strategie pi\u00f9 efficaci in 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